Google Ads Training Academy Course Review Roundup: The Best Adwords Courses in 2023

Rob Warner

Updated January 3, 2023

google training ads

Table of Content

Table of Contents

Transform your business with the aid of a Google Ads course! Through an instructive and comprehensive program, you will not only learn how to navigate Google Ads but also uncover tactics on how to optimize your campaigns. This guide will take a look at some of the best Google Ads training academy course reviews so that you can decide which is the right fit for you.

To help you get started, we have compiled a rundown of some top-notch Google Ads training courses available online – so that you can find the perfect one for yourself.

Top Google Ads Courses

  1. Google Ads Full Course (Reliablesoft)
  2. The Complete Google Ads Masterclass (Udemy)
  3. Google Ads For Beginners (Skillshare)
  4. Google Ads Essential Training (Linkedin Learning)
  5. Google Ads Tutorial for Beginners (Coursera)
  6. Google Ads Free courses (Skillshop)
  7. Ultimate Google Ads Training (Udemy)
  8. PPC Fundamentals Course (Semrush)
  9. Diploma in Google Ads (Alison)
  10. Advanced PPC Certification Training (Simplilearn)

 

How we chose these Google Ads Courses

Searching for the perfect Google Ads training course? We compiled a list of the most popular academies that offer exceptional courses based on content quality, instructor experience with Google Ads, cost and certification. Whether you are just getting started or an experienced professional in this domain, these courses will surely be suitable for your needs!

As you work to achieve your Google Ads goals, we hope this information has been helpful in narrowing down potential courses. Each one features its own specific details and methods of teaching; as an aspiring student, it’s important to consider things like budgeting, time commitment level, the amount of practical experience gained and learning objectives when selecting a course that is right for you!

Google Ads is an intriguing platform to experiment with various marketing campaigns and hone your skills. With these courses, you will be able to master the necessary tools required for success on Google Ads so that you can become a successful marketer in no time.

 

Let us begin.

  1. Google Ads Full Course (Reliablesoft)

 

If you’re new to Google Ads and eager to start running profitable campaigns, the comprehensive course by Reliablesoft Digital Marketing Academy is your ideal starting point. This practical guide starts at square one, covering all essential knowledge required for success with Google Ads. The topics covered in this program include:

  • Introduction to Google Ads
  • How to create a new account
  • How to create conversions and enable conversion tracking
  • How to create Search Ads
  • How to create Display Campaigns
  • How to run Remarketing campaigns on Google Ads
  • How to run Dynamic search campaigns
  • How to create Discovery campaigns
  • How to optimize Google Ads campaigns

Why choose this course?

This course has been developed by a Google Ads professional with over 15 years of practical experience in the field. Not only will you gain theoretical knowledge, but also key techniques to help you run successful campaigns quickly and efficiently. Benefits include comprehensive lessons which contain helpful videos that walk through creating and managing your Google Ads accounts step-by-step.

 

At the completion of this course, you’ll be well-versed with a rock-solid framework for creating massively successful Google Ads campaigns just like a professional. As a certified Google Ads Partner that has executed numerous campaigns on behalf of clients totaling over one million dollars, Reliablesoft will walk you through how to construct and refine your ads so that you can start generating income right away!

Stop trying to guess the correct formula for a prosperous Google Ads campaign – instead, follow in the footsteps of those who have already achieved success! Replicate their exact steps and you’ll be sure to see results.

If you’re considering a comprehensive overview of Digital Marketing, The Google Ads Course is the perfect starting point. It offers 11 lessons complete with video tutorials and step-by-step instructions to get you up to speed quickly. And if that’s not enough, it also comes as part of the larger Digital Marketing Full Course package which features nine additional courses covering every aspect of digital marketing!

  • Course Name: Google Ads Course
  • Vendor: Reliablesoft Academy
  • Type: Online Course
  • Price: $119
  • Length: 4 hours
  • Expertise level: Beginner / Intermediate
  • Certification: Digital Marketing Certification

 

  1. The Complete Google Ads Masterclass (Udemy)

 

Udemy’s Complete Google Ads Masterclass is an entirely practical course that will equip you with the knowledge to be successful in managing your business through Google Ads. This amazing and effective course provides hands-on lessons that have been proven time and time again to result in tangible success!

 

Why choose this course?

The following objectives are the focus areas of this course:

  • Design and manage Google Ads campaigns that are easily tracked for improved results.
  • Amplify website visibility to acquire quality leads and maximize success.
  • Identify the appropriate target audience to advertise and promote your goods and services.
  • Entice former visitors back to your website in order to increase conversions and maximize profits!
  • With Conversion Tracking, you can easily determine your ad costs.
  • Discover proven methods to maximize your income while reducing expenses with the effective use of Targeting Keywords.

This is an application-oriented course that gives you access to articles, templates, and tools.

However, keep in mind that this thorough course module consists of 106 lectures.

  • Course Name: The Complete Google Ads Masterclass
  • Vendor: Udemy
  • Type: Online Course
  • Price: $99
  • Length: 16 Hours
  • Expertise Level: Intermediate
  1. Google Ads For Beginners (Skillshare)

Are you eager to explore the world of PPC advertising, but lack any prior experience? Then Google Ads for Beginners from Skillshare is perfect for you! This course provides a comprehensive blend of theoretical and practical knowledge that can be applied in real-world business scenarios. Not only will it equip you with essential skills needed to manage effective campaigns, but also give you an edge over other marketers. With this powerful insight into paid search marketing strategies, take your digital presence to the next level today!

 

Why choose this course?

This PPC training, lead by an experienced professional in the field, will give you all of the necessary info to run a profitable campaign. You’ll learn: how to create attention-grabbing ads; best practices for targeting and bid optimization; plus strategies that can help reduce your cost per click while driving high quality traffic – as well as other helpful tips!

Here’s a preview of what you will learn:

  • To ensure accurate targeting, it is essential to comprehend the importance of keywords and how to use them properly.
  • Maximize your cost savings by utilizing Match Types, and understanding how they work!
  • Take the time to master Bidding Strategies and Quality Scores – two of the most powerful tools in your digital marketing arsenal. With these strategies, you can maximize ROI for your business by honing bids and making sure that ads are appearing on relevant websites with good ratings. Get ahead of competitors and take control over keywords that help drive sales.
  • Unlock the power of Ad Extensions such as Sitelink, Callout, Location, and Call to glean a deeper understanding of your campaigns.
  • Master the art of Conversion Tracking and Ad Campaigns to become an expert in your field.

Pros: Instructor teaches from personal experience, a live project to test your learnings.

The total live course consists of 56 lessons, which may prove too much for working professionals.

  • Course Name: Google Ads For Beginners 2022
  • Vendor: Skillshare
  • Type: Online Course
  • Price: $99
  • Length: 4 hours 34 minutes
  • Expertise level: Beginner / Intermediate
  • Certification: No Certification

 

  1. Google Ads Essential Training (Linkedin Learning)

 

LinkedIn, the world-renowned professional networking platform, has recently entered into the education sector with its new Google Ads Essential Training course. Designed for those starting out their journey in digital marketing, this program is a perfect base to build upon as you progress towards becoming an expert Google Ads specialist.

 

Why choose this course?

Don’t miss this amazing opportunity to take a free, 2.3-hour Google Ads course! When you register now, you’ll gain knowledge on the following topics:

  • Foundations of Pay-Per-Click advertising
  • Setting up and exploring your Google Ads account
  • Keyword research and targeting
  • Creating your campaign and advertisements
  • Advanced tracking and monitoring strategies

This is a breezy course with short content where lesson videos are no longer than 5 minutes.

However, it is pretty basic with the material.

  • Course Name: Google Ads Essential Training
  • Vendor: LinkedIn Learning
  • Type: Online Course
  • Price: Free
  • Length: 2 hours 28 minutes
  • Expertise Level: Beginner

Certification: LinkedIn Learning Certificate

  1. Google Ads Tutorial for Beginners (Coursera)

Stop searching for a Google Ads resource and take advantage of Coursera’s thorough tutorial! This course provides an all-encompassing look into the platform, as well as invaluable tips to enhance your skills. With this indispensable guide, you can quickly become a guru in Google Ads – so don’t wait any longer and start mastering today!

 

Why choose this course?

This tutorial will enable you to:

  • Create a Google Ads account to increase your online visibility and improve your digital marketing efforts.
  • Kick-start your initial campaign and ad sets today to create long lasting returns!
  • Master Conversion Tracking and Keyword Research for Increased Profits
  • Grasp the ins and outs of Google Ads tools and settings – from Dashboard navigation to ad groups, keywords, bids, targeting audiences, budgeting options and more.
  • Master the Art of Campaign Optimization
  • Leverage your firsthand knowledge during job interviews and professional environments for a successful outcome.

This course offers a pretty quick method to understand the basics. However, it suffers from the lack of practical examples and advanced concepts.

  • Course Name: Google Ads Tutorial
  • Vendor: Coursera
  • Type: Online Course
  • Price: Free
  • Length: 2 Hours
  • Expertise level: Beginner
  • Certification: Course Certificate
  1. Google Ads Free courses (Skillshop)

 

For those looking to upgrade their knowledge in Google products and solutions, Skillshop is the perfect platform. At its core lies a special focus on training for Google Ads – making it an official go-to option when attempting to earn your certification from the search engine giant itself!

Obtaining a Google Ads certification is now easier than ever before! With multiple certifications to choose from, you’re sure to find the perfect one for your business needs:

  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Ads – Measurement Certification
  • Google Ads Video Certification
  • Shopping ads Certification
  • Google Ads Apps Certification

Taking one of Google Ads’ comprehensive courses will have you mastering your subject area in no time. Each course is taught by an expert from the Google team, and after successful completion, including passing a related exam, you can join their ranks as a certified professional for that specialty.

To become a Google Ads Certified Partner, agencies and individuals must obtain certification through Skillshop.

Why choose this course?

If you’re looking for the official, free way to get ready for your Google Ads exams – look no further than Google Skillshop courses! By joining these classes, not only will you save money but also:

  • Master the art of Google Ads with comprehensive courses for each type, such as discovery, display, shopping, search engine optimization (SEO), video and app ads.
  • Enhance your expertise by creating and managing your own effective ad campaigns.
  • Discover custom-crafted courses designed exclusively for agency professionals, marketers and creators.
  • Discover how to capitalize on Google Ad Smart campaigns – the more affordable approach to generating increased sales.

With a Google certification and instruction from the experts at Google, you can progress through levels in accordance with your own level of comfort. Starting out with no knowledge or prior experience? Then getting started with Google Ads is a fantastic choice for you!

However, this course is light on real-life tips and tricks to optimize your campaigns to the fullest.

  • Course Name: Google Ads Training
  • Vendor: Google Skillshop
  • Type: Online Course
  • Price: Free
  • Length: Flexible learning
  • Expertise level: Beginner / Intermediate
  • Certification: Google Ads Certification

 

  1. Ultimate Google Ads Training (Udemy)

Udemy’s Ultimate Google Ads Training: Profit with Pay Per Click course is an absolute bargain. It has racked up rave reviews and boasts a whopping student base of 100,000+. Not only will it equip you with knowledge on using Google Ads but you’ll also get great practical advice about PPC advertising as well!

Why choose this course?

Udemy is a world-renowned source for online classes and digital learning. By accessing this course, you will be able to:

  • Create a Google Ads account from the ground up.
  • Maximize success with Google Ads by learning how to track conversions and monitor engagement.
  • Learn the secrets to maximizing your profits by reducing your Cost-Per-Click (CPC)!
  • Master the use of powerful tools such as SEMrush and Optmyzr will help you achieve superior outcomes.
  • Analyze consumer behavior and leveraging customer data provides new opportunities to delve deeper into understanding the needs of customers.

There is no prior experience required. You have lifetime access, plus you are also introduced to other tools like SEMrush. However, the content is not up to date.

 

  • Course Name: The Ultimate Google Ads Training: Profit with Pay Per Click
  • Vendor: Udemy
  • Type: Online Course
  • Price: $99
  • Length: 5 hours of video content
  • Expertise level: Beginner / Intermediate
  • Certification: Certificate of Completion by Udemy

 

  1. PPC Fundamentals Course (Semrush)

With its exclusive focus on PPC, Semrush Academy’s PPC Fundamentals Course is a perfect fit for those seeking to gain invaluable insights into Google Ads. Thoroughly crafted with an emphasis on delivering the fundamentals of pay-per-click advertising, this course will give you all the knowledge needed to master both general and specific facets of successful ad campaigns.

Why choose this course?

With this course, you will gain a comprehensive understanding of the following topics:

  • Gain an in-depth understanding of the fundamentals of Pay Per Click marketing and become adept at creating successful campaigns through tried and tested strategies.
  • When it comes to advertising, there are a variety of options available. From search engine ads and display banners, to apps and shopping platforms – the possibilities are endless!
  • Strategically establishing bids and budgets to optimize earnings.
  • Understand the power of Multi-Touch Conversions and how they can help you reach your goals – it may take multiple attempts from various channels to achieve success.

This course is led by a PPC expert with a focus on understanding how PPC works.

However, there are no live projects or case studies to pursue in this course.

  • Course Name: PPC Fundamentals Course
  • Vendor: Semrush Academy
  • Type: Online Course
  • Price: Free
  • Length: 5 Hours
  • Expertise level: Beginner
  • Certification: Certificate issued by Semrush

 

  1. Diploma in Google Ads (Alison)

Allison is taking her teachings to the next level by introducing a Diploma in Google Ads course that will bring tremendous value both to students and professionals. This program provides an organized approach with its blend of realistic cases combined with theoretical frameworks.

Why choose this course?

By taking this course, you will attain the ability to:

  • Ignite success with your own Google Ads campaign. Get up and running quickly, and make sure it’s optimized for the best possible results.
  • Stay up to date on the most recent trends in remarketing and discover how this powerful tool can bring your website to new heights.
  • Mastering budgets, billing, and Conversion Tracking that is essential for your business’s success.
  • Regularly design A/B tests and consistently monitor your Quality Score for maximum optimization.
  • Unearth the most successful techniques for marketing your products and services effectively!
  • Develop an understanding of customers’ thought processes and behaviors.

This course features a Diploma instead of certification. However, it is a very demanding course that requires time commitment, and a score of 80% or above.

  • Course Name: Diploma in Google Ads
  • Vendor: Alison
  • Type: Online Course
  • Price: Free
  • Length: 15 Hours
  • Expertise level: Beginner/Intermediate
  • Certification: Google Ads Diploma

 

  1. Advanced PPC Certification Training (Simplilearn)

For anyone wanting to become a Google Ads professional, Simplilearn’s Advanced PPC Certification course is perfect. It offers an extensive range of content with five industry projects, 126 live demos and multiple accreditations from the sector. This accredited diploma will ensure you have the skills required for success in today’s competitive markets!

Why choose this course?

With this Google Ads Bootcamp course, you will be able to:

  • Master the art of Pay-Per-Click advertising and become an esteemed expert in no time at all
  • Immerse yourself in the world of web analytics and display advertising, gaining a thorough understanding along the way.
  • Sharpen your skills in bidding strategies and ranking algorithms to maximize success.
  • Strategize campaigns that yield the desired ROI
  • Take the next step in your career by mastering PPC advertising and becoming a true industry professional.

This course is popular given its highly advanced and in-depth focus, with multiple industry projects included. However, this is one course that demands serious time commitment.

  • Course Name: Advanced Pay Per Click (PPC) Certification Training
  • Vendor: Simplilearn
  • Type: Online Course
  • Price: $599
  • Length: 60 Hours
  • Expertise level: Advanced
  • Certification: PPC Certificate

 

Who Should Choose a Google Ads Course?

For any entrepreneurs or small business owners, mastering Google Ads is an essential tool for success. Not only will you save money by not having to hire a third-party agency, but this technique gives you greater control in the way your campaigns are managed and executed. Investing in becoming well-versed with Google Ads can revolutionize how your business operates both digitally and physically – it’s the lifeblood of today’s digital ecosystem!

For digital marketers, account executives, agency professionals and aspiring marketers alike, Google Ads training is a must. By becoming certified in Google Ads you will be setting yourself up for career success; as the demand for PPC specialists has risen substantially this makes it an ideal first step on your journey to become a proficient digital marketer.

Is it Worth Getting a Google Ads Certification?

Absolutely! Google Ads courses are not only beneficial to your overall digital marketing knowledge but can also provide a countless amount of advantages to both individuals and businesses alike.

If you want to grow your business and maximize its potential, then mastering Google Ads is a must. Here are five compelling reasons why getting certified in the platform could be a game-changer:

  • By utilizing the strategies taught in this class, you can expand your reach and witness a dramatic boost in metrics such as engagement, leads, and orders.
  • By using advanced optimization tactics, you will be able to make your Google paid campaigns profitable and even more successful.
  • With the ability to monitor and measure your marketing campaigns, you can unlock invaluable data that will provide meaningful insights for your business.
  • If you’re looking to launch a digital marketing agency, then providing clients with this service is an excellent way to start.
  • Not only is gaining certification a great addition to your CV, it’s also invaluable for employers seeking specialized professionals such as PPC campaign managers.

Google Ads is the perfect tool for any size business, online or offline. It’s not just your run-of-the mill Google product; it provides an extensive education in digital marketing, consumer psychology and budgeting to help you understand how best to optimize all of your campaigns – from start to finish! With its powerful capabilities, businesses can fine tune their efforts and maximize return on investment without having to pay expensive fees for costly external consultants.

 

Aspiring to become a Google Ads specialist or wanting to boost your business through PPC advertising? Here’s what you need to keep in mind:

  • Creating a successful ad account, campaigns and ad sets could be the key to success for your business. With this strategy in place you can drive more traffic to your website, increase brand awareness and generate leads effectively.
  • Understanding of Google Ads Dashboard and its associated tools
  • Discover the Power of Pay-Per-Click Advertising: Get Ready for Higher Visibility, Increased Connections, and Generate More Leads!
  • Achieving top-notch monitoring, billing, and budgeting outcomes.
  • Grasping principles such as Keyword Research and Quality Score

Learning the ins and outs of Google Ads without leaving your home is easy when you choose an online course. Case studies, live projects, and real-world examples provide a comprehensive education with plenty of practical experience. With these courses taught by experienced instructors, you can be sure that what you learn will give you all the skills necessary to stand out in digital marketing!

 

Conclusion

To boost your Google Ads proficiency, acquire a Google Ads Certification issued by the company itself. Not only is it the perfect way to showcase and validate your knowledge of Google Ads but you can also consider taking a Digital Marketing Course if you want to become an expert in all digital marketing channels with a subsequent certification.

Rob Warner

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