Are you tired of struggling with your Google Ads campaigns and being unable to get the results you want? Look no further! With the right software in your arsenal, you can revolutionize how you approach PPC advertising. From keyword research to bid management, there is a Google Ads software solution for every aspect of your campaign.
Today, we will look at the best Google Ads landing page software to supercharge your conversions.
1 What are Google Ads?
Google Ads, previously known as Google AdWords, is an online advertising platform developed by Google. It allows businesses of all sizes to create and display ads on Google and its network of partner websites, including YouTube and Gmail. With Google Ads, businesses can reach a large and highly targeted audience and only pay for the ad when someone clicks on it.
The platform works on a pay-per-click (PPC) model, which means that advertisers bid on keywords that they believe potential customers are searching for, and their ads are then displayed in the search results for those keywords. Advertisers can target their ads using factors like location, language, device, and time of day.
2 Why use Google Ads?
Google Ads is the most popular ad publishing platform, with a staggering 73% of the paid search market share. With users who click on Google Ads 50% more likely to make a purchase, it’s no surprise that many businesses choose to invest in this platform.
However, relying solely on Google’s native software may not always give you the results you want. That’s where alternative tools come in, providing additional functionality and helping you to achieve better performance from your Google Ads campaigns. So, let’s explore the best Google Ads software and get ready to take your PPC game to the next level!
We’ve rounded up 10 of the best landing page builders to help you achieve your PPC goals and drive results for your business.
3 What are Landing Pages?
Landing pages are standalone web pages designed specifically for a particular marketing campaign or advertising effort. They are typically designed to convert visitors into customers or leads and often feature a single call-to-action (CTA) that encourages visitors to take action, like filling out a form, making a purchase, or downloading an e-book.
4 Why Do You Need a Good Landing Page?
Having a good landing page is important because it can greatly impact the success of your marketing campaigns and advertising efforts. A well-designed landing page that is optimized for conversions can help you generate more leads, increase sales, and build your customer base.
A good landing page should be:
- Relevant and targeted: The landing page should be relevant to the advertising or marketing campaign that led visitors to it and should communicate the value of your product or service.
- User-friendly: The landing page should have a clean, simple design that makes it easy for visitors to understand what needs to be the next step.
- Fast-loading: The landing page should load quickly and be optimized for mobile devices to ensure a positive user experience.
- Focused on a single call-to-action: The landing page should have a clear, focused goal and a single call-to-action that encourages visitors to take a specific action.
- Optimized for conversions: The landing page should be designed and optimized with conversions in mind, using elements such as headlines, images, and testimonials to persuade visitors to take the desired action.
But you see. Making a high-converting landing page is hard. Making one of them could take you hours, especially when you need to create multiple landing pages for different keywords or campaigns.
So what do you do?
You get a landing page builder tool. One of the best landing page software that is.
5 Why Should You Invest in a Landing Page Builder?
As a digital marketer, investing in a landing page builder can bring many benefits to your campaigns and overall marketing efforts. Here are some of the reasons why you might want to invest in a landing page builder:
- Increased conversion rates: Landing page builders offer a wide range of design and optimization features that can help you create landing pages designed specifically for conversions. This can help you generate more leads, increase sales, and build your customer base.
- Improved efficiency and productivity: With a landing page builder, you can create landing pages quickly and easily without the need for coding or design skills. This can save you time, effort, and money, allowing you to focus on your marketing campaigns.
- Increased flexibility: Landing page builders offer a wide range of design options, templates, and customization features, which can help you create landing pages that are tailored to your specific marketing needs and goals.
- Better data and insights: Many landing page builders come with analytics and optimization tools that can help you measure the performance of your landing pages and make data-driven decisions to improve their effectiveness.
- Increased scalability: With a landing page builder, you can create and manage multiple landing pages for different campaigns and audiences, making it easy to scale your marketing efforts in tandem with business growth.
Most landing page builder tools are very easy to use. They feature a simple drag-and-drop interface with dozens of integrations that help you land that sale as seamlessly as possible.
6 Best Google Ads Landing Page Software
Let’s compare these stunning landing page builders one by one.
Wix
Are you searching for an efficient and cost-effective landing page builder that can turn visitors into email subscribers? Look no further than Wix. With over 30 conversion-optimized templates to choose from, you can get a landing page design in just a few clicks using the drag-and-drop editor without any coding knowledge.
Wix provides a powerful analytics tool to help you optimize your landing page performance and make data-driven decisions. You can connect your Google Analytics, Google Tag Manager, Facebook Pixel, Crazy Egg, or Hotjar to access detailed data, run A/B tests, analyze heatmaps, and gain actionable insights to boost your conversions.
Pros:
- Cost-effective
- Designed for beginners
- Integrates with many third-party apps
- 30+ free templates
Cons:
- Primarily designed for specific landing page needs like “coming soon” pages, webinars, product or app landing pages, and events.
- Cheaper plans may have limited bandwidth and storage.
Wix offers a variety of benefits, including ease of use, affordability, free templates, and integration with third-party apps and sites.
Price:
Prices start at $4.50 per month.
Instapage
Instapage is one of the most feature-rich landing page builders on the market, designed to help you create high-converting landing pages.
With its intuitive drag-and-drop editor, you can create landing pages without any coding experience, but if you do have coding skills, you can take full advantage of the platform’s advanced features.
One of the standout features of Instapage is its built-in conversion rate optimization tools, including A/B testing, heat maps, and analytics. These tools make it easy to see what’s working and what’s not so that you can optimize your pages for maximum conversions.
Another great feature of this landing page tool is its integration with Google AMP, allowing you to create fast-loading, mobile-friendly landing pages.
Pros:
- 200+ customizable landing page templates
- Built-in conversion rate optimization tools
- Integrates with Google AMP for fast-loading mobile pages
- Integrates with popular marketing and analytics tools
Cons:
- Prices can be steep for smaller businesses
- Limited free trial
Price:
Plans start at $149 per month, with a 14-day free trial.
Elementor
Elementor is a popular WordPress plugin that provides a drag-and-drop interface for building custom landing pages. You can build landing pages in no time with it.
With a wide range of templates, blocks, and widgets to choose from, Elementor allows you to create high-converting landing pages that are customized to your brand. It also integrates with popular marketing and analytics tools, making tracking your landing page’s performance easy.
One of the standout features of Elementor is its integration with WooCommerce, allowing you to create custom e-commerce landing pages easily.
Pros:
- User-friendly drag-and-drop interface
- Integrates with popular marketing and analytics tools
- Integrates with WooCommerce for e-commerce landing pages
Cons:
- Limited templates and widgets compared to other landing page builders
Price:
Plans start at $49 per year.
Swipe Pages
Swipe Pages is a top-performing and affordable landing page builder that effortlessly creates lightning-fast and mobile-optimized AMP landing pages. With no coding required, it offers a great solution for marketers and entrepreneurs who want to create an app-like experience for their site visitors. Swipe Pages gives you the ability to personalize the site experience for customers with dynamic text replacement, and its A/B split testing feature helps you to optimize conversions.
You get access to 40+ high-converting templates, 80+ pre-built blocks, integrations with third-party apps like Zapier and Mailchimp, and much more. While it does have some limitations, such as no funnel offering and limited availability of dynamic text replacement, the benefits of using Swipe Pages are clear.
Pros:
- multi-step forms
- integrates with Google Analytics & Facebook Pixel
- variant performance analytics
- responsive breakpoints
- parallax scrolling
Cons
- Zero support for funnels (upsells, order bumps, etc.)
- lack of heatmaps
- server-side A/B split testing is contingent on subscribing to the highest-tier plan
- dynamic text replacement feature is not available on all plans
Price:
Plans start at just $29 per month.
Unbounce
Unbounce is a powerful landing page builder that offers excellent drag-and-drop features and an AI-powered Smart Builder. With its Smart Traffic feature, Unbounce helps you to automatically send visitors to the landing page most likely to convert.
Pros:
- 100+ AI-powered landing page templates,
- A/B split testing,
- dynamic text replacement
- AMP-ready
- WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools can easily integrate with Unbounce.
Cons:
- the tool can be challenging to learn
- more expensive than other options like Swipe Pages
Price:
The starting price is $90 per month.
Leadpages
Leadpages is a landing page builder that is ideal for small businesses and one-product online stores. With its attractive price point, it stands out from other options, and it makes it easy to create a wide range of web pages with professionally designed templates.
The capabilities of this software guarantee you’ll create a landing page that converts with built-in conversion guidance, and you can get started quickly with a range of pre-styled content blocks.
Pros:
- Enjoy page load speeds as low as 2.4 seconds,
- unlimited page publishing
- 200+ templates
- Mobile-responsive design support
Cons:
- A/B testing, online payments, email triggers, and advanced integrations are only available on higher-tier plans
- low tier support
- A limited number of free templates
- Template design is limited
Price:
$37 per month for a standard plan and $74 for a Pro account.
Lander
Lander is a cloud-based landing page builder that provides a range of templates, blocks, and widgets to help you create high-converting landing pages. With its drag-and-drop editor, you can create landing pages easily.
Pros:
- User-friendly drag-and-drop editor
- Built-in A/B testing and analytics
- Integrates with popular marketing and analytics tools
Cons:
- Limited templates selection
Price:
Plans start at $19 per month.
7 Features of Google Ads Management Software
We took a look at landing page builders previously.
Most of these page builders feature support for managing Google ads like a pro.
Here’s what you can expect from this software.
Google AdWords Management software is a tool that helps manage, optimize, and automate running and analyzing advertising campaigns on Google AdWords. Some of the critical features of this software include:
- Keyword research and selection: This helps identify the best keywords to target based on search volume, competition, and relevance to your business.
- Bid management: Automatically adjust bids for individual keywords to ensure that your ads appear in top positions.
- Ad creation and optimization: Helps create and optimize ad copy, targeting, and landing pages to improve campaign performance.
- Campaign reporting and analysis: Provides detailed reports and analytics on campaign performance, including metrics like impressions, clicks, conversion rates, and return on investment (ROI).
- Budget management: Helps set and manage daily budgets for individual campaigns to ensure that advertising spending is kept within limits.
- Account management: Offers tools for managing multiple AdWords accounts, making it easier for agencies and businesses to manage campaigns for multiple Google Ads clients.
8 Frequently Asked Questions
What is Google Ads Landing Page Software?
Google Ads Landing Page Software is a platform that helps digital marketers create, design, and manage landing pages for their online advertisements. This software integrates with Google Ads and makes it easier for marketers to track and optimize the performance of their landing pages.
List the Benefits of Using Google Ads Landing Page Software
There are several benefits of using Google Ads Landing Page Software, including:
- Increased Conversion Rates: Marketers can improve conversion rates and drive more sales or leads by optimizing landing pages for specific advertisements.
- Easy to Use: The software is user-friendly and requires no coding skills. This makes it easier for marketers to create and manage landing pages.
- Better Tracking and Analytics: With built-in tracking and analytics features, digital marketers can easily monitor the performance of their landing pages and make data-driven decisions to improve results.
- Mobile Optimization: The software is designed to create mobile-optimized landing pages, which are essential for reaching mobile users effectively.
Can I Create Landing Pages Without Coding Skills Using Google Ads Landing Page Software?
Yes, Google Ads Landing Page Software is designed to be user-friendly and requires no coding skills. You can use a drag-and-drop builder to create custom landing pages or choose from a library of pre-designed templates.
How Do I Track the Performance of Landing Pages With Google Ads Landing Page Software?
Google Ads Landing Page Software provides built-in tracking and analytics features that help digital marketers monitor the performance of their landing pages. You can track key metrics such as conversion, bounce, and click-through rates and use this information to optimize landing pages for better results.
Does Google Ads Landing Page Software offer A/B testing?
Yes, Google Ads Landing Page Software offers A/B testing, also known as split testing. This feature allows digital marketers to test different landing page variations to determine which performs best.
Is Google Ads Landing Page Software mobile-optimized?
Yes, Google Ads Landing Page Software is designed to create mobile-optimized landing pages, which are essential for reaching mobile users effectively. The software automatically adjusts the layout and content of your landing pages for different devices, ensuring that your pages look great and perform well on all screens.
Can I integrate Google Ads Landing Page Software with other marketing tools?
Yes, Google Ads Landing Page Software integrates with various other marketing tools, such as Google Analytics, email marketing software, and social media platforms. This integration makes it easier for digital marketers to manage their campaigns and track the performance of their landing pages.
Wrap up
Google Ads Landing Page Software will be an essential tool for digital marketers. With its advanced targeting capabilities, real-time data tracking, and A/B testing, digital marketers can optimize their campaigns to reach their target audience effectively and drive conversions.
The software’s ability to personalize the landing page experience for each user based on their search query increases the likelihood of your landing page driving engagement and conversion.
The insights and analytics provided by Google Ads Landing Page Software enable digital marketers to make informed decisions, measure the success of their campaigns, and continuously improve their strategies.
In a highly competitive digital landscape, using Google Ads Landing Page Software is a must-have advantage for businesses exploring ways to grow their online presence and drive ROI.
