Google Ads Essentials Course Review

Rob Warner

Updated October 9, 2023

Google Ads Essentials Course review

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Table of Contents

Are you looking to improve your online presence and grow your business? Google Ads can be an effective way to reach new customers and increase sales. But before you dive into the world of digital advertising, it’s important to understand the essentials.

The Google Ads Essentials Course is designed to help beginners learn the basics of setting up a successful ad campaign. This comprehensive course covers everything from choosing keywords, writing copy, targeting audiences, monitoring results and more. By taking this course, you will have a better understanding of how Google Ads works and how it can benefit your business. With clear explanations and step-by-step instructions, this course provides all the information you need in order to create powerful campaigns that get results.

What is Google Ads?

Google Ads (formerly Google AdWords) is an online advertising platform designed to help businesses of all sizes reach their target audiences and grow. With Google Ads, you can create campaigns for different types of online ads, such as search ads, display ads, video ads, and app ads. You can also use the platform to manage your budgets and track your performance.

Google Ads provides a great way to reach potential customers who are looking for products or services like yours. As people type in their search terms on Google or visit websites that show relevant ads based on users’ interests, they will be served with personalized ads tailored to them. This can help increase brand awareness and drive more website visits, leads and sales conversions.

Another key benefit of using Google Ads is the ability to customize your budget and bids according to your goals and needs. You can choose how much you want to spend each day or across the duration of a campaign, as well as set a maximum amount of bids for each keyword so that you don’t go over budget during certain periods of time.

Additionally, with Google Ads’ advanced targeting options, you can get even more specific about who should see your ad – from age range to geographical area – so that only the most interested individuals are reached.

Is Getting Google Ad Certification Worth It?

Whether or not getting Google ad certification is worth it depends on the individual’s goals and needs. Becoming certified can be beneficial for those who wish to become a Google Ads expert, as this certification program covers topics such as keyword research, Google ads account structure, optimization techniques, and more. The certification requires applicants to demonstrate a comprehensive understanding of the Google Ads platform, which can help those who are looking to stay up-to-date on the latest trends in digital marketing.

For those seeking a career path in digital marketing, becoming certified can provide an extra edge when searching for jobs. Employers often look favorably upon candidates with certifications, as they demonstrate an applicant’s commitment to self-improvement and staying knowledgeable in their profession. Moreover, having a certification boosts an individual’s confidence while providing them with the assurance that they have acquired expertise in the field of online advertising.

Apart from its benefit for job seekers, many businesses also prefer to hire specialists who are certified by Google Ads. This is because companies want to ensure that their ads are set up correctly and running efficiently with the most cost effective methods possible. A professional with a valid certificate has the necessary skill set required to manage campaigns effectively, targeting potential customers at the right time with appropriate ad delivery techniques like remarketing and search engine optimization (SEO).

Which Google Ad Course Is Best?

The Google Ads Fundamentals certification is an excellent starting point for anyone who wants to become familiar with the basics of the platform. This course covers topics ranging from setting up campaigns and ad groups to creating ads and measuring performance. It also provides knowledge about how to adjust budgets, write ad copy, optimize bids, and more. In addition, this certification offers an introduction to Google Ads tools such as Analytics 360, Display & Video 360, Search Ads 360, and other features that can help you improve your campaigns’ effectiveness.

For more advanced users who want to take their Google ads campaign optimization skills to the next level, there are various additional certifications available from Google Partner Academy. These Google ads courses provide comprehensive training in search marketing tactics and strategies as well as other areas like video advertising and mobile app campaigns.

They also cover topics such as bid strategies for different goals and audiences, understanding analytics data for better decision-making, keyword research techniques for targeting relevant customers, managing budgets across multiple platforms and campaigns effectively, troubleshooting common problems with AdWords accounts and much more.

Best Google Ads (Adwords) Courses

One of the best online Google ads courses is on Udemy. This paid Google ads course provides over 40 lectures and 3 hours of content, and it covers everything from account setup and keyword research, to ad extensions copywriting and bid management strategies. It also includes a section on Remarketing with Google Ads, plus a bonus class on YouTube Advertising. The instructor has an impressive track record with over 10 years of experience in online marketing and teaching students about free Google Ads.

The Adwords Certification Course by Digital Ready is ideal for those who want to become certified as a professional Adwords manager. This comprehensive course spans 16 modules which cover topics including acquiring customers through search engine optimization (SEO), creating compelling results-oriented ads, using data-driven insights to improve Adwords performance, as well as managing large accounts efficiently and effectively. After completing this course, students will be able to develop successful campaigns using the right tools and techniques for their unique business needs.

Google Ads Search Certification (Google Skillshop)

Google Ads Search Certification (Google Skillshop) is an essential certification for marketing professionals who want to make the most of their Google Ads training campaigns. This certification provides recognition from Google that you have advanced knowledge and skills in setting up, managing, and optimizing search campaigns on the Google Ads platform. It covers a range of topics including keyword research, ad copywriting, bidding strategies, targeting options, and more.

To obtain the Google Ads Search Certification, candidates must pass two exams: the Fundamentals exam and one of the Advanced Exams in either Advertising Platforms & Strategies or Search Advertising. Passing each exam requires officially scoring at least 80% on each quiz section—which can be difficult due to the wide range of topics covered by these exams. After passing both exams, successful candidates are awarded their certification with a certificate that includes their name and expiration date.

This certification is especially beneficial for those working directly with clients on Google Ads campaigns since it demonstrates their expertise in this field. Professionals with this certification have a greater chance of finding work as it is recognized by many employers as a valuable asset when seeking out potential employees.

Additionally, companies can also benefit from having certified marketing professionals on staff since they are better able to optimize their campaigns more efficiently while avoiding costly mistakes that beginners might make without proper guidance or training.

Google Ads Tutorials (Surfside PPC)

Google Ads Tutorials (Surfside PPC) provide users with the tools and knowledge they need to set up their own successful Pay-Per-Click (PPC) campaigns. Whether you are a novice looking to get started in PPC advertising or an experienced advertiser, Surfside PPC can help you reach your goals.

The tutorials typically begin by introducing users to the basics of Google Ads and its various features and options. They then move on to more advanced topics such as targeting strategies, budgeting, bidding strategies, optimization techniques, account management tips, and more.

After mastering the fundamentals, users can move onto topics such as dynamic search ads, remarketing tactics, A/B testing methods, effective reporting approaches, and other advanced tactics for driving better results from their campaigns. Each tutorial is loaded with step-by-step instructions that make it easier for users to understand how to utilize each feature of the platform.

Digital Marketing with Google Ads (Skillshare)

This course will teach you everything you need to know about creating successful campaigns with Adwords. You’ll learn how to build compelling ad copy and optimize your campaigns for higher conversions. You’ll also explore powerful targeting strategies, such as remarketing and location-based advertising, that can help you get more out of your digital marketing efforts. Additionally, you’ll learn advanced techniques like A/B testing and split testing that will give you an edge over other marketers competing for the same customers.

In addition to all these great features, this course also offers a certificate upon completion. This certifies that you have completed all the tasks required to effectively use Google Ads and gives employers confidence in your knowledge of digital marketing when considering you for job opportunities.

The Complete Google Ads Masterclass (Udemy)

The learning materials are provided via video lectures, so you can follow along with ease. With over 5 hours of lectures, you’ll learn how to use the latest features and best practices for optimizing your campaigns for maximum effectiveness. Every concept is backed up with an example and is integrated with real-world applications that can be immediately implemented into your campaigns.

As part of the instruction material, there are various exercises that reinforce the concepts presented during the lectures. This helps build your skills quickly as each exercise requires analysis and practice before mastering the techniques used in previous lessons. The course also provides detailed information on how to set up tracking codes as well as how to monitor campaigns performance in order to create more efficient ad campaigns that achieve better results within budget constraints.

At the end of The Complete Google Ads Masterclass (Udemy), students will have acquired solid knowledge in setting up effective Adword Campaigns, creating effective landing pages and optimizing their ads for higher click through rates.

Google Ads Essential Training (Linkedin Learning)

The course is broken into 8 sections—each containing various lectures and activities that are designed to provide an immersive learning experience. In the first section, Introduction to Google Ads, learners will be familiarized with the basics of Google Ads from understanding its capabilities to setting up campaigns. During this part of the training, users will also learn how to manage them for greater success.

In addition to setting up campaigns, the second section dives deeper into keyword selection and optimization. Through lectures and hands-on activities such as creating ad groups and targeting specific audiences, learners will understand how keywords work and determine which ones are most effective. Users can also discover factors that may lower their cost per click (CPC) while improving their Return on Investment (ROI).

The third section teaches learners how to write engaging ads that reach potential customers with persuasive copywriting techniques. It also covers best practices for making ads stand out by optimizing headlines and call-to-action buttons. There’s even a lecture on testing different versions of an ad so users can determine which performs better when an ad has multiple targeted keywords in it.

The fourth section focuses on tracking performance metrics such as cost-per-click (CPC), impressions and click-through rate (CTR). It shows how to track conversions from initial search query all the way through purchase completion using advanced Google Tracking Codes (GTCs). With these insights in hand, users can make data-driven decisions about budgeting and optimizing future campaigns accordingly.

Finally, the last three sections explore ways to extend campaigns beyond efforts in search engines like Google by leveraging other platforms such as YouTube, as well as tools like remarketing lists for search ads (RLSA). The lessons demonstrate strategies for taking full advantage of Google’s wide range of tools available by increasing visibility into customer behavior across channels. 

Google Ads Tutorial for Beginners (Coursera)

The tutorial begins with an overview of Google Ads, discussing the platform’s features, benefits, and various targeting options available. It then dives into setting up a campaign and delving into the Ad Groups within it. The tutorial will also teach learners how to create effective ads and bidding strategies, as well as how to track the performance of their campaigns. Additionally, the tutorial covers topics such as audience targeting and optimization techniques that can help you reach your desired goals.

Once students have gone through these introductory topics, they will move onto more advanced topics such as remarketing lists, automated rules in AdWords Editor, automated bidding strategies like target CPA or target ROAS, A/B testing ad copy in AdWords Editor and utilizing conversion tracking. All of these aspects are essential in running successful campaigns that yield measurable results.

Is Learning Google Ads Good?

Learning Google Ads can be an extremely beneficial skill to have, especially if you plan on pursuing a career in digital marketing. Not only will mastering Google Ads give you a strong competitive edge over other job candidates, but it will also help you become more attractive to potential employers.

Google Ads is a powerful tool that allows advertisers to reach their target audience more quickly and effectively. By understanding how to use the platform correctly, you can create highly targeted campaigns that drive quality leads and maximize your return-on-investment (ROI). Furthermore, with the help of Google Ads Manager, you can monitor and analyze your campaigns in real-time so that you can make critical decisions on how best to optimize them.

Google Ads also provides a wide range of tools and resources for users who want to improve their campaigns’ performance. For example, the Adwords Keyword Tool enables advertisers to do keyword research and identify which keywords are most effective for their campaign goals. It also provides helpful metrics such as clickthrough rates, cost per click (CPC), average position and impression share. Additionally, with Adwords Editor, users can easily manage multiple campaigns at once as well as create custom reports in order to measure their performance.

Which Google Ads Certification Should I Start With?

For those just starting out, the Google Ads Fundamentals certification is ideal. This course provides an introduction to all aspects of Google Ads and provides a solid foundation for more advanced topics. This certification covers topics such as setting up accounts, understanding keyword targeting, and creating ads within the platform. Additionally, this course also dives into concepts like optimization techniques, conversion tracking and reporting tools.

For those who have already mastered the fundamentals of Google Ads but want to expand their knowledge further, then obtaining the Search Advertising or Display Advertising certifications could be the right choice. The Search Advertising certification covers topics such as optimizing campaigns for search queries and creating effective text ads on various search engines including Google Search and Bing.

On the other hand, the Display Advertising certification focuses on more visual elements such as banners and video advertisements as well as strategies for increasing conversions from these types of campaigns.

Is Google Certification Enough to Get a Job?

Google certifications are becoming increasingly popular among job seekers, but is it enough to get a job? The answer is both yes and no. While it can certainly be advantageous to have Google certification on your resume when looking for a job, it is not always an essential requirement that will guarantee you success.

Google certifications demonstrate a commitment and dedication to your chosen field and can help you stand out from the competition. They show employers that you have the knowledge, skills and experience necessary to excel in the role you are applying for. Plus, they highlight your proficiency with specific computer tools or programs that could help you perform more efficiently in the workplace. For instance, having a Google Analytics Certification can indicate expertise with this particular platform – something many employers value highly.

At the same time, having a Google Certification isn’t always enough to land a job. Employers look for candidates who possess multiple skills related to the position they are applying for. For example, if you’re applying for an IT position and possess Google certification related to coding languages, programming tools or software development, then that could certainly be beneficial; however, employers may also expect knowledge of other areas such as customer service or project management experience too.

Can You Fail Google Certification?

Yes, it is possible to fail Google certification. The most common way of failing a Google certification exam is by not passing the multiple-choice tests or exams. These tests assess a person’s proficiency in using various Google products, such as G Suite and Google Cloud Platform. To pass these tests, applicants must score at least 80% on each one.

Google certification exams are typically composed of questions that require more than just simple memorization or recall of facts. They often require problem solving skills and an understanding of broad concepts within the technology industry. As such, they can be quite challenging even for experienced professionals. Those who are unfamiliar with the topics covered in the exams may find them especially difficult.

Frequently Asked Questions

How much can you make with a Google ad certification?

Earning potential with a Google Ads certification can vary widely depending on the experience of the individual and the sector they are operating in. A Google Ads certified professional could potentially make up to six figures annually, although averages tend to range from $30,000 to $60,000 per year.

The level of expertise required for a Google Ads certification also has an effect on earning potential. Those who hold an Advanced certification or higher typically have more job opportunities and command higher wages than those holding only a fundamental certification. Additionally, those who possess multiple Google Ads specializations can further increase their income potential.

What can I do with a Google Ads certificate?

Having the Google Ads certification allows you to work with clients more confidently and effectively. You will be able to apply best practices to any project while avoiding common pitfalls that arise from less experienced marketers. As a certified marketer on the platform, you can also provide feedback on how clients can make their campaigns even better by optimizing their ads or targeting different audiences.

You may also use your Google Ads certification as part of a portfolio when applying for jobs or pursuing work contracts. In many cases, your certification could give you an edge over other candidates who lack its credentials. Furthermore, having this accreditation might also open doors for networking opportunities within the industry or allow you to join exclusive LinkedIn groups or forums where fellow marketers exchange advice and resources.

Can you make money being a Google Ads specialist?

Yes, you can make money being a Google Ads specialist. With the right skills, knowledge and experience, it’s possible to generate a significant income from managing campaigns for companies on the AdWords platform.

With dedicated effort towards mastering the technical aspects of creating effective campaigns as well as an understanding of digital marketing best practices, there’s no reason why anyone shouldn’t be able to make money being a Google Ads specialist if they commit themselves fully to do so.


Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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