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How to Start a PPC Agency

Start a ppc agency

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Are you interested in digital marketing and have a passion for helping businesses reach their target audience? Starting a PPC agency may be the perfect opportunity for you! But how to start a PPC agency and where do you begin?

What is PPC?

PPC, or pay-per-click, is a digital marketing strategy where advertisers pay each time someone clicks on their ads. With the rise of online shopping and virtual communication, businesses are increasingly turning to PPC to attract new customers and increase their online visibility.

Starting a white-label PPC agency can be a rewarding and lucrative career, but it requires a solid plan and strategy to ensure success. In this blog, we’ll walk you through the key steps to starting your own PPC agency, from market research to marketing and operations. With our guidance, you’ll be on your way to creating a thriving business that helps businesses reach their full potential in the digital world. So let’s dive in and explore the exciting world of starting a PPC agency!

Setting up a PPC Agency by doing market research

When starting your own business, market research is crucial to ensuring success. Here are the key steps to conducting market research for PPC agencies:

Identifying your target market

Before you start your PPC agency, it’s important to identify your target market.

  • Who are your ideal clients?
  • What industries do they operate in?
  • What are their pain points and needs?

Identifying your target market will help you tailor your services and marketing efforts to meet their specific needs.

Analyzing your competition

Analyzing your competition is an important step in market research.

  • Who are your competitors?
  • What services do they offer?
  • What is their pricing?

Analyzing your competition will help you identify gaps in the market and differentiate your services from your competitors.

Conducting keyword research

Keyword research is crucial to understanding what your target market is searching for online. Use tools like Google Keyword Planner to identify the most commonly searched keywords related to your industry and services. This will help you optimize your website and PPC campaigns for relevant keywords, improving your online visibility and driving traffic to your website. Discover a new business model today.

Business Planning for setting up PPC agency

Once you have completed your market research, the next step in setting up your PPC agency is to develop a solid business plan.

Here are the key steps to business planning for your PPC agency:

Choosing a business name and registering your business

Choose a name that is easy to remember and relates to your PPC agency’s services. Check that the name is available as a domain name and social media handles. Then, register your business with the appropriate state and federal agencies.

Creating a business plan

Develop a comprehensive business plan that outlines your agency’s goals, target market, services, pricing, marketing strategies, and financial projections. A solid business plan is essential for securing funding and investors, as well as identifying prospective clients. Additionally, incorporating a structured M&A deal flow pipeline can help you track potential acquisition opportunities and strategically grow your business.

Setting up a legal structure

Choose the legal business structure that best suits your PPC agency’s needs, such as a sole proprietorship, partnership, LLC, or corporation. Register your legal structure with the appropriate state agencies and obtain any necessary licenses and permits.

Choosing an accounting system

Choose an accounting system that works best for your PPC agency’s needs, such as QuickBooks or Xero. Set up a chart of accounts, including revenue, expenses, and assets, and develop a budget to manage cash flow.

By creating a solid business plan and legal structure, and choosing an accounting system, you can set your PPC agency up for success from the start. This also includes setting up your business bank account and new PPC clients accounts.

What services will you provide with your PPC agency?

Defining your PPC agency’s services is crucial to attracting and retaining clients. Here are the key steps to defining your PPC agency’s services:

Defining your services

Decide what services your PPC agency will offer, such as search engine advertising, display advertising, social media advertising, or video advertising. Consider what services your target market needs and what services you are most skilled at providing. Roll out Google ads campaigns as needed.

Setting pricing

Determine your pricing strategy for your services. Will you charge hourly rates or a flat fee? Will you offer a percentage-based fee based on ad spend? Consider the value of your services and the pricing of your competitors.

Creating packages

Develop service packages that meet your client’s needs and budget. For example, you might offer a basic package for smaller businesses, a standard package for mid-sized businesses, and a premium package for larger businesses. Include a description of the services included in each package and the pricing for each package.

By defining your PPC agency’s services, setting pricing, and creating packages, you can communicate the value of your services to potential clients and provide them with clear options to choose from.

What tools and technologies you need to get started with your PPC Agency?

To run a successful PPC agency, you need to have the right technology in place. Here are the key technology requirements for your PPC agency:

Choosing a domain name

Choose a domain name that is easy to remember and related to your PPC agency’s services. Consider using keywords related to your services to help with search engine optimization.

Setting up a website

Your website is the face of your PPC agency, so it’s important to make a great first impression. Hire a web developer or use a website builder to create a professional-looking website that is easy to navigate and showcases your services.

Choosing a hosting provider

Choose a reliable hosting provider that offers fast loading times and secure hosting. Compare different hosting providers and choose one that meets your budget and performance needs.

Choosing a content management system

Choose a content management system (CMS) that allows you to easily update and manage your website’s content. Popular CMS options include WordPress, Drupal, and Joomla.

Choosing a Customer Relationship Management System

A customer relationship management (CRM) system is essential for managing client relationships and tracking leads. Choose a CRM system that integrates with your website and email marketing software.

Selecting tools for project management

Use project management tools like Asana or Trello to manage your workflow and keep track of projects. This will help you stay organized and meet your client’s expectations.

How to market your PPC agency?

Marketing your PPC agency is critical to attracting clients and growing your business. Here are the key steps to marketing your PPC agency:

Defining your brand and mission:

Define your brand’s identity and mission statement. Consider what sets your PPC agency apart from the competition and what value you bring to clients.

Developing a marketing strategy:

Develop a comprehensive marketing strategy that includes tactics such as social media advertising, content marketing, email marketing, and event marketing. Identify your target market and the best ways to reach them.

Creating a marketing budget:

Determine your marketing budget based on your business plan and marketing goals. Consider allocating funds for both digital and traditional marketing tactics.

Identifying your unique selling proposition:

Identify what sets your PPC agency apart from the competition. What unique skills or services do you offer that others don’t? Highlight your unique selling proposition in all of your marketing materials.

Building relationships with potential clients:

Build relationships with potential clients through networking events, industry conferences, and social media. Offer free consultations or audits to show potential clients the value of your services.

By defining your brand and mission, developing a marketing strategy, creating a marketing budget, identifying your unique selling proposition, and building relationships with potential clients, you can effectively market your PPC agency and attract new PPC clients with cold emails.

Handling your PPC Agency Operations

To run a successful PPC agency, you need to establish efficient operational processes that ensure quality service delivery to clients.

Here are the key operational aspects to consider:

Setting up a workspace

Set up a workspace that is conducive to productivity and collaboration. This can include a physical office or a virtual workspace. Ensure the workspace has the tools and resources to deliver quality services to clients.

Hiring employees or contractors

Hire employees or contractors with relevant skills and experience to help you deliver quality services to clients. Consider their expertise in different areas, such as PPC advertising, content creation, and client relationship management.

Setting up payment and billing systems

Set up payment and billing systems that are efficient and secure. Consider using software such as QuickBooks or FreshBooks to manage invoices and payments.

Developing a client onboarding process

Develop a client onboarding process that is efficient and effective. This can include collecting client information, setting up client accounts, and establishing clear communication channels.

Creating a project management process

Create a project management process that ensures efficient and effective delivery of services to clients. Consider using tools such as Asana or Trello to manage projects, set deadlines, and communicate with team members and clients.

By setting up a workspace, hiring employees or contractors, setting up payment and billing systems, developing a client onboarding process, and creating a project management process, you can effectively manage your PPC agency’s operations and ensure quality service delivery to clients.

Frequently Asked Questions

What is PPC and why do I need a PPC agency?

PPC stands for pay-per-click, which is a form of digital advertising where advertisers pay a fee each time their ad is clicked. A PPC agency can help you create and manage PPC campaigns that drive traffic to your website and generate leads or sales for your business. With the help of a PPC agency, you can maximize your ad spend and improve the ROI of your digital marketing efforts.

How do I choose the right PPC agency for my business?

When choosing a PPC agency, it’s important to consider their experience, expertise, and track record of delivering results. Look for an agency specializing in your industry with a proven track record of generating leads or sales through PPC advertising. You should also consider their pricing, communication style, and the quality of their reporting and analytics.

What is the typical cost of working with a PPC agency?

The cost of working with a PPC agency can vary depending on several factors, including the size of your business, the complexity of your campaigns, and the level of service you require. Some agencies charge a percentage of your ad spend, while others charge a flat fee or hourly rate. The cost of working with a PPC agency can range from a few hundred dollars to several thousand dollars per month. It’s important to discuss pricing and budget expectations upfront with any agency you are considering working with.


Starting a PPC agency can be a challenging yet rewarding endeavor. By following the steps outlined in this guide, you can lay the foundation for a successful and profitable PPC agency. From conducting market research and business planning to developing operational processes and marketing strategies, there are many factors to consider when starting a PPC agency.

Rob Warner
Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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