When it comes to advertising on Google Ads, tracking and analyzing the performance of your campaigns is crucial to ensuring a successful outcome. One essential aspect of tracking is call tracking, which helps businesses understand how their advertising efforts impact customer behavior and sales. Businesses can track and analyze phone call data by implementing call-tracking software into their Google Ads campaigns, gaining valuable insights into customer behavior and campaign performance. That means investing in the best Google Ads call-tracking software for your campaigns.
In this article, we’ll explore the best call-tracking software for Google Ads, highlighting each option’s features and benefits and comparing their capabilities. Whether you’re a small business owner or a marketing professional, this guide will help you select the best call-tracking software for your Google Ads campaigns and maximize your return on investment.
Benefits of using call tracking software for Google Ads
Call tracking software provides numerous benefits for businesses that use it in their Google Ads campaigns.
You get to enjoy the following:
Call tracking allows businesses to track which ads, keywords, and campaigns are driving phone calls, which can lead to better ROI by enabling them to optimize their advertising efforts and focus on the most effective tactics.
Better insights into customer behavior
Call tracking provides valuable data on how customers interact with a business over the phone, including call duration, call source, and call outcomes. This data can help businesses better understand their customers’ needs and preferences, which can inform future marketing and sales strategies.
Enhanced campaign performance
Call tracking enables businesses to track the performance of their Google Ads campaigns in real-time and make adjustments as needed to improve campaign effectiveness. By analyzing call data, businesses can identify areas of weakness in their campaigns and adjust their strategy accordingly.
Increased efficiency and productivity
Call tracking software streamlines the process of tracking phone calls, reducing the time and effort required to track and analyze call data manually. This frees up time for businesses to focus on other important tasks and improves overall efficiency and productivity.
To sum it up, call tracking software can help businesses gain a competitive edge in their Google Ads campaigns by providing insights into customer behavior, improving ROI, enhancing campaign performance, and increasing efficiency and productivity.
Features to look for in Google Ads call tracking software
When selecting a call tracking software for your Google Ads campaigns, it’s essential to consider the features and capabilities that will best serve your business needs. Here are some key features to look for:
- Integration with Google Ads: The call tracking software should seamlessly integrate with Google Ads, allowing for easy tracking of calls from ads and keywords. This will enable businesses to accurately measure the impact of their advertising efforts and optimize their campaigns accordingly.
- Dynamic number insertion: The call tracking software should be able to dynamically insert unique phone numbers into each ad and landing page, making it possible to track which ads and keywords are generating phone calls.
- Real-time call tracking and reporting: The call tracking software should provide real-time tracking and reporting of phone calls, including call source, duration, and outcome. This will allow businesses to make informed decisions about their advertising and adjust their strategy in real-time.
- Customizable call flows: The call tracking software should offer customizable call flows that can be tailored to a business’s specific needs, including routing calls to the appropriate department or agent based on the caller’s needs.
- Call recording and transcription: The call tracking software should be able to record and transcribe calls, providing valuable insights into customer behavior and allowing businesses to review and analyze calls for quality assurance and training purposes.
- Integration with CRM and other marketing tools: The call tracking software should integrate with a business’s CRM system and other marketing tools, allowing for a seamless flow of data and streamlining the marketing and sales process.
List of the Best Google Ads call tracking software options
There are several call-tracking software options available for businesses that are running Google Ads campaigns.
Here are some of the top options:
You can’t have this list without CallRail. This is a popular call-tracking software that offers a range of features, including dynamic number insertion, call recording and transcription, real-time reporting, ad groups, and integration with Google Ads and other marketing tools. CallRail is also known for its user-friendly interface and excellent customer support.
- Pricing: CallRail’s pricing starts at $45 per month and varies based on the number of phone numbers and minutes used.
- Integration capabilities: CallRail integrates with Google Ads, Google Analytics, Salesforce, HubSpot, and other popular marketing tools.
- Customer support: You can avail robust customer support with phone and email support, a detailed knowledge base, and a community forum.
A wonderful piece of software that provides call tracking and conversation analytics for businesses, with features such as real-time call routing, call recording and transcription, and integration with Google Ads and other marketing tools. DialogTech is also known for its AI-powered conversion tracking analytics that can provide insights into customer behavior and sentiment.
- Pricing: You will be able to get a custom quote based on your needs and requirements.
- Integration capabilities: DialogTech integrates with Google Ads, Google Analytics, Salesforce, Adobe Experience Cloud, and other popular marketing tools.
- Customer support: DialogTech provides excellent customer support with phone and email support and a dedicated customer success manager for enterprise customers.
This powerful software offers a suite of call tracking and analytics solutions for businesses, including features such as call transcription and sentiment analysis, real-time reporting, and Google Ads integration. Marchex is also known for its focus on enterprise-level businesses.
- Pricing: Marchex’s pricing is customized based on the customer’s needs, and includes a range of features and services.
- Integration capabilities: Marchex integrates with Google Ads, Salesforce, Microsoft Dynamics, and other popular marketing tools.
- Customer support: Customers report that Marchex provides excellent tech support over the phone and email.
Invoca is a call tracking and conversation analytics platform that offers features such as real-time call routing, call recording and transcription, and integration with Google Ads and other marketing tools. Invoca is known for its focus on the customer experience and for providing insights into customer behavior across multiple channels.
- Pricing: Invoca’s pricing is customized based on the customer’s needs.
- Integration capabilities: Invoca integrates with Google Ads, Google Analytics, Salesforce, Marketo, and other popular marketing tools.
- Customer support: Invoca provides a dedicated customer success manager for enterprise customers for professional tech support services.
CallTrackingMetrics provides call tracking and analytics solutions for businesses, with features such as dynamic number insertion, real-time reporting, and integration with Google Ads and other marketing tools. CallTrackingMetrics is also known for its focus on call center management and call routing optimization.
- Pricing: CallTrackingMetrics’ pricing starts at $39 per month and varies based on the number of phone numbers and minutes used.
- Integration capabilities: CallTrackingMetrics integrates with Google Ads, Google Analytics, Salesforce, HubSpot, and other popular marketing tools.
- Customer support: Enterprise customers can contact the available support agents within minutes.
Each option offers unique features and capabilities, so selecting a solution that best fits your business needs and goals is essential.
Frequently Asked Questions
What is call tracking software for Google Ads, and how does it work?
Call tracking software for Google Ads is a tool that allows businesses to track and analyze phone call leads generated from their Google Ads campaigns. The software uses a unique phone number for each campaign or keyword, which is then tracked and analyzed to provide insights into the campaign’s effectiveness.
Can call-tracking software be integrated with other marketing tools?
Many call-tracking software options integrate with other marketing tools such as Google Analytics, Salesforce, HubSpot, and more. This integration allows businesses to gain a more complete view of their marketing efforts and analyze the impact of their campaigns across multiple channels.
Is call recording and transcription a standard feature of call-tracking software?
Call recording and transcription is a common feature of many call-tracking software options, but they may not be included in every plan. It’s important to check the features offered by each software option to determine if call recording and transcription are available and if it incurs additional fees while you track calls.
How much does call tracking software for Google Ads cost?
The cost to track phone calls for Google Ads varies based on the number of phone numbers and minutes used and the features included in the plan. Pricing can range from $39 per month for basic plans to several hundred dollars per month for enterprise plans with advanced features and customizations.
How can call tracking software improve the ROI of Google Ads campaigns?
Call tracking software provides businesses with insights into the effectiveness of their Google Ads campaigns, allowing them to optimize their campaigns for better performance and higher conversion rates. By understanding which keywords and campaigns are driving the most phone call leads, businesses can focus their efforts on those areas and increase their ROI.
With this guide, you can choose from the best Google Ads call-tracking software. There’s no discounting what an essential tool for businesses this software is. It allows businesses to better understand their Google Ads campaigns’ effectiveness, improve ROI, and gain insights into customer behavior. When selecting a call-tracking software option, businesses should consider their specific needs, budget, level of integration, and customer support provided. By choosing the right call-tracking software, businesses can improve their Google Ads campaigns, gain valuable insights, and drive more conversions and revenue from the marketing campaigns.