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The 7 Best PPC Reporting Tools In the Market

ppc reporting tools

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PPC advertising has the potential to be a very effective strategy for companies looking to connect with their target market and increase website traffic. To guarantee that PPC ads achieve your business objectives, extensive preparation and research are necessary.

Today, we’ll discuss crucial characteristics to take into account while selecting the best solution for your requirements, the best PPC reporting tools to help with your strategies, and the benefits these can provide for you.

What Are PPC Reports?

The outcomes of a PPC campaign are displayed in a PPC report. That is accomplished by combining important metrics from different PPC marketing platforms that you may utilize to assist you and your clients in determining the efficacy of PPC campaigns.

One PPC report should contain analytics from your PPC channels, including Google Ads, Facebook Ads, and Amazon Ads. That is a cross-channel performance report, and it greatly simplifies the study of all of them.

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Benefits of PPC Reports


No matter how much experience you have, mistakes can still be made because we are all humans. Therefore, try employing reporting software for PPC and check the accuracy of the formulas and data rather than creating reports in an Excel sheet to distribute them at the end of the month. The PPC reporting tool helps to avoid doubts about accuracy and mistakes. Additionally, you can alter the report data in reports from other services. It helps you and your team save valuable time, cash, and sanity.

It Describes the Data’s Story

You won’t have to sift through reams of complicated data; instead, you can quickly glean useful information from the report. It is a narrative that highlights the importance of patterns, trends, and shifts in consumer behavior.

Boosts Productivity

You may save time and money by combining all PPC strategies into a single PPC reporting dashboard. Using the PPC reporting tool can make the process easier while enhancing your productivity if you are a PPC expert in any digital marketing business.

Offers a Comprehensive PPC Campaign View

PPC reports heavily rely on comparative analysis, which is essential for marketers to comprehend recurring trends and patterns.

You may find problems that need fixing and opportunities to take advantage of by knowing how your keywords and advertising are performing right now in comparison to how they performed during the prior time frame and how you can use this knowledge to boost ROI.

Saves You Time

Using a PPC reporting tool, all data from social media channels will be exported in the same format. Your time spent extracting, modifying, and organizing report data will be cut in half. Your PPC reports can be automated, which saves you time, using a paid PPC reporting solution or any free alternative.

Easier to Manage

Managing a stream of information is difficult. The truth is that you don’t need a ton of data to gain insightful knowledge. A solid PPC report will be concise and descriptive.

Global Perspective

The PPC reporting tool will be useful to present a combined report on a single dashboard if your campaign is running well with AdWords but not other platforms. Whether you are managing a single campaign or several, these tools can meet all of your demands.

What Should Be Included in a PPC Report?

Campaign Target 

Although it may seem obvious, every PPC report would benefit by emphasizing the purpose of each ad campaign.

An excellent PPC report gives the client a thorough understanding of the campaign. The following elements are must-haves: click, CTR (click-through rate), average CPC (cost per click), conversion, conversion rate, cost per conversion, and ROI (return on investment). 

All these are crucial elements to monitor and record in your paid advertising dashboard since they provide a thorough understanding of campaign success, allowing you to adjust your ads for better results.


Conversion is each PPC campaign’s objective. Therefore, the ROI and return on assets should be the main topics of your report. You can improve the ad’s performance and ultimately increase the return on your marketing investment by monitoring conversions and ROI.

Ad Targeting

To reach consumers in the way they desire to be engaged, targeted advertisements rely on data already gathered about consumers, employing demographics, interest trends, and behavior patterns. Utilizing customer data minimizes spending on users who are unlikely to convert and removes uncertainty from customer acquisition.

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Segmenting your report by ad groups (or targeting) is crucial if you are running many ads. How each ad group is doing over time should be one of the crucial elements of a PPC report.

Traffic Metrics

Add generic traffic statistics like users, bounce rate, or duration on the page. Just be careful to split them by origin, medium, and advertising campaign.


The cost per acquisition (CPA) metric calculates the overall expense associated with getting a new customer to do a particular action. In short, CPA represents the cost of moving a single consumer through your sales funnel from the initial point of contact through conversion.


Return on ad spend, or ROAS, is a marketing term that gauges how much your company makes for every dollar spent on advertising.

It gauges the success of your marketing initiatives; the better your messages resonate with prospects, the more money you’ll make from each dollar spent on advertising. The better, the higher your ROAS.


Cost per click (CPC) calculates how much an advertiser spends each time a user clicks on one of their ads. Additionally, it ranks among the most crucial indicators in online advertising.

because your return on investment (ROI) will be impacted. 

It’s a metric that indicates how effectively your advertisements are performing and the revenue you generate from them.

Top 7 PPC Reporting Tools

Google Analytics

You can report on the effectiveness of the PPC services you use with Google Analytics. Google Analytics provides several tools that might help you assess the efficacy of your PPC efforts, even though you may have utilized it for SEO.

Google Analytics makes it straightforward to keep track of the clicks, impressions, and purchases from your PPC campaigns. Recognize how visitors from campaigns behave on your website. By monitoring user interactions, you may improve the effectiveness of your PPC ads and landing pages.

Pricing: free


DashThis gives you the option to import your data along with automated reporting and prepared report formats. Another useful feature of DashThis is the ability to duplicate and group your reports, which can save you time if you have clients with similar needs.

Once more, the dashboard includes all your data in one location, including PPC ads, SEM, email marketing, eCommerce, and social media. This dashboard can be personalized using widgets, dashboard headers, comments, and note boxes. Given that each agency is unique, this function is great because it lets you prioritize your needs.

Pricing: starts at $33 per month (it has a free trial).

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Looker Studio

A solid, cost-free application called Looker Studio (formerly known as Google Data Studio) may be used to create stunning, interactive, and adaptable dashboards. The platform lets you create customized panels that reflect your business identity by providing a range of templates, graphs, maps, tables, and other resources. Additionally, even those who require more technical knowledge may prepare and comprehend reports thanks to the user-friendly design.

Google Data Studio collects crucial metrics and indications through data visualization to enable data-driven marketing decisions and assist companies in achieving their objectives. 

Pricing: free


Digital marketers at agencies and businesses use Swydo to build marketing dashboards and reports for tracking performance and sharing outcomes for SEO, social media, PPC, and other marketing initiatives. A Dutch web marketing firm created the Swydo platform for internal use to facilitate client reporting.

The software automatically keeps track of marketing and advertising campaigns and alerts administrators about problems, including decreased page speed, rising prices, a declining click-through rate (CTR), and more. Furthermore, marketing teams can specify a date range, KPIs, report structure, typefaces, and colors.

Pricing: starting at $49 per month (It has a free trial)


The Google advertisement management tool Opteo is a tool that offers statistical models and data source collection to advise on the necessary optimization for PPC campaigns. In addition, the enhancements are not applied automatically. Instead, it appears as an Adwords proposal template, and you have full authority to implement or postpone it as necessary. Opteo allows you to monitor campaign performance, create reports, apply alarms, and receive improvement notifications.

Pricing: starts at $99 per month.


A top-notch solution for PPC reporting is Klipfolio. It is a dashboard and reporting platform for cloud-based PPC campaigns that allows real-time data visualization and monitoring. Klipfolio and Google AdWords can be used in tandem to gather data on impressions, clicks, conversion rates, and other metrics from your campaign. You may design unique dashboards with Klipfolio that display pertinent data and key performance indicators (KPIs) for campaigns. That enables you to evaluate the effectiveness of your adverts and identify areas for improvement. 

Pricing: starts at $750 per month for PPC marketing agencies (it has a free trial).


Whatagraph provides more than forty connections to essential marketing tools. It covers all the bases, whether you’re searching for specialized PPC reporting capabilities or an all-inclusive tool that delivers cross-platform reporting. 

It provides PPC reporting templates to combine stats from your Google Adwords campaigns, social media marketing analytics, and any other marketing tools you may be using. You are given real-time access to all of the data from multiple sources. No matter the amount of clients you report to, Whatagraph makes the complex report-creation process incredibly simple.

Pricing: starts at $199 per month.


What Are KPIs In PPC?

Key performance indicators (KPIs) are crucial in pay-per-click (PPC). They enable you to monitor the effectiveness of your paid search advertisements and make changes as you go. Learn more about paid search effectiveness here 

How Are PPC Statistics Analyzed?

Analyze the keyword information first. Look over your list to discover which keywords performed best in terms of impressions, clicks, and CTR as well as ranking. A comprehensive image of the effectiveness of your PPC advertising efforts can be obtained by analyzing keyword data.

Why Is PPC Reporting Important?

An excellent PPC report offers thorough analyses of the effectiveness of your campaign. You can enhance your present and future campaigns using these insights. It makes it easier for you to see and determine whether your marketing objectives are being met by the money you spend on advertising and other efforts.

The Wrap-Up

The goal of PPC optimization is to achieve the best outcome with the least amount of work. You can get the intelligence you need to optimize your PPC campaign from the reports and dashboards these tools provide. As a continuous process, optimization yields the best results over time.

Joe Troyer
Joe Troyer

Joe Troyer is the Founder of Virtual Valley. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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