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Instapage Review – The Best Landing Page Builder in The Market?

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Creating landing pages is not as specialized a skill as it used to be. With the advent of high-powered easy-to-use landing page builders, there’s really no need to hire a developer anymore and spend that extra cash. The tools available today are so intuitive and feature-rich, you don’t need an ounce of programming knowledge to build a professional-looking and highly optimized landing page.


Instapage is one of those tools. The platform has been a preferred choice of marketers for quite some time now. In this Instapage review. we’ll take a good look at its features and determine if it’s the best choice for you.


What is Instapage?

Instapage is a cloud-based platform that has everything you need to build landing pages and publish them quickly. All of its tools and features are geared towards creating custom landing pages that are designed to convert.


Since its inception, the company has been dedicated to helping teams and agencies in increasing conversions and lowering the cost of customer acquisition. It’s been all about giving their customers the ability to quickly create beautiful landing pages.


With their unique expertise in conversion and landing-based technology, Instapage aims to enable their users to create, personalize, and optimize their landing pages without the need for hiring a developer.


Basic Key Features


Here’s a rundown of some of Instapage’s key features:

Drag and Drop Builder

Instapage’s drag-and-drop builder is easy to use. It comes with contextual element editing, over 5,000 fonts, and 33 million images to work with. You can create multiple landing pages quickly and efficiently.


Template Layouts Based on Industry and Use Case

The tool provides over 200 fully customizable and optimized landing page templates designed to increase your conversions. 


Visual on-Page Collaboration

This fully integrated solution allows you to collaborate directly with teammates and clients in real-time to streamline the design review process. Get your pages created, reviewed, published, and converted faster.


AMP landing Pages

With Google AMP-powered landing pages, you can create mobile pages that load instantly, improve the browsing experience, and drive more conversions. Instapage is the only builder that allows you to create and A/B test landing pages with the AMP framework without the need for a developer.


True Server Side A/B Testing

A/B testing capabilities on both standard landing pages and AMP pages allow you to optimize your landing pages for conversions. You’ll be able to monitor visitor behavior, experiment with new elements, layouts, and/or designs, and boost your conversion rates.


Heat Maps

Heat Maps show you how your visitors interact with your landing pages in great detail. This helps you decide which page elements to A/B test.


Conversion Analytics

Integrate directly with Google AdWords and Analytics for easier attribution, and display real-time cost-per-visitor and cost-per-lead metrics in the Instapage platform. After that, send lead metadata to your CRM or marketing automation system.


Page Grouping for Campaign Management

PPC marketers can create ad groups quickly for their various ad channels, products, features, and demographics.


Dynamic Text Replacement

You can quickly improve PPC performance by matching copy to your visitor’s search.



You can easily integrate Instapage with over 120 of today’s most-used marketing tools. These include third-party advertising, analytics, CRM, email marketing, and marketing automation platforms which will include the following:


  • SalesForce
  • Hubspot
  • MailChimp
  • GetResponse
  • Shopify
  • PayPal
  • Venmo


Things That Impress us About Instapage

Instapage Page Builder

We appreciate the flexibility provided by the drag-and-drop landing page editor when creating a custom landing page. Instead of a grid layout or a column and row-based structure, you can move the items on your page anywhere on the canvas.


Unlike most page builders, you can move the items on your page anywhere on the canvas, rather than being restricted to a grid layout or a column and row-based structure.


Easy Customization

The Instapage page builder interface makes it simple to modify the components that make up your pages. With just a few clicks, you can change a lot of things.


If you have more stringent requirements for your landing page design, you can further control how they appear by adding custom CSS to the page elements.


Additionally, you can add unique JavaScript to your landing pages to give them more functionality.



Instapage has a fantastic time-saving feature called Instablocks that can be used when building multiple landing pages, whether for you or your clients. With the help of the tool, you can create a library of reusable components, or blocks, that you can use to customize any of your landing pages.


You can create anything with Instapage that you might want to use on multiple pages, including page headers, footers, calls-to-action, review or poll blocks, and more.


Additionally, Instapage provides a variety of Instablock templates for you to use as a jumping-off point for your own assets.


Mobile Ready Design

By default, all landing page designs made by Instapage are responsive to mobile devices. But by switching to the mobile view of a page you’re working on in the editor, you can make changes that will only be visible to mobile users




Instapage’s first option is called the build plan. It’s priced at $299 per month or $199 per month billed annually. The plan provides the following:


  • Landing page builder
  • No Conversion Limits
  • Unlimited Domains
  • A/B Testing
  • Real-Time Visual Collaboration
  • Instablocks
  • AMP Pages & Experiences
  • Thor Render Engine
  • AdMap
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance
  • Google Single Sign-On (SSO)
  • Zapier Integration
  • HubSpot Integration
  • Salesforce Integration
  • Marketo Integration
  • Multi-Step Forms



Convert is their 2nd tier offering in which they offer a fully customized solution unique to your business needs and goals. Pricing will depend on the level of customization that you will require. These will include all the features of the Build Plan plus the following:


  • Ad-to-Page Personalization
  • Heatmaps
  • Workspace Scripts
  • Custom Fonts
  • SSO (Single Sign-On)
  • Invisible reCAPTCHA
  • Direct Lead-Bypass
  • Audit Logs
  • Bulk Lead Downloads
  • Guaranteed Uptime-Converting SLA
  • Page Migration Services
  • Dedicated Launch Specialist
  • Custom Feature Implementation
  • Custom Integration
  • Conversion Consulting
  • Design Services
  • Customer Success Manager



This is Instapage’s fully managed service. It includes all of the features and functionality of the Build and Converts Plans plus the full support of expert CRO strategists, designers, writers, and engineers who will be managing the following items and more:


  • Advertising campaigns audit & strategic assessment
  • Strategic roadmap & CRO framework
  • Landing page production
  • Customized templates
  • Instablocks & Global Blocks
  • Page migration and redesigns
  • A/B testing & optimization
  • Advanced page functionality


Like the Convert Plan, pricing for Ignite is undisclosed.


Pros and Cons

The Good Stuff

  • Easy integration
  • Wide range of landing page templates
  • Easy-to-use landing page builder
  • Good customer support
  • Good documentation library

The Bad Stuff

  • Expensive
  • Advance features are only available with higher plans




Unbounce may not be suitable for everyone despite having a robust feature set that ranks highly among the best platforms in the market. If you still want to keep looking, here are 3 options that you should take into account:



For WordPress website owners, SeedProd is the best Instapage substitute. A landing page, coming soon page, and maintenance mode plugin are all combined into one visual drag-and-drop WordPress theme builder.


SeedProd is significantly more affordable than Instapage. The Pro Plan, for instance, costs just $199.50 annually compared to the entry-level plan’s $79 price (which is the price of Instapage for 1 month).



LeadPages is another option that can give Instapage a run for its money. You can quickly create websites and landing pages using this well-known landing page tool. It offers two different editors: a basic version for new users and a more feature-rich one for the more seasoned.


Standard plans begin at $27 per month. Higher plans start at $59 per month and include split testing, online sales, and payments.



Unbounce is a specialized landing page builder, just like Instapage. It makes it simple for you to create, test, and publish landing pages.


You can create landing pages and modify them to meet your needs by using the drag-and-drop page editor; you won’t need to be a developer or have any technical knowledge to use it.


You can also create popups and sticky bars with Unbounce to convert visitors with specific offers.


Pricing for Unbounce’s cheapest plan for a single domain starts at $80 per month. Pricing increases based on the additional features you require.


Wrap Up


There’s no denying that Instapage has all the bells and whistles you’d expect from a well-known platform. Even with all of its advanced features, it is extremely simple to use. In our humble opinion, the company’s reputation as one of the best, if not the best, landing page builder on the market is well-deserved. It’s just a matter of whether you can afford it because it’s not cheap. However, if you do decide to spend the money on this tool, you’ll be hard-pressed to find something to complain about. 



Are Instapage-created pages mobile-responsive?

Yes. With Instapage, every page you design will be mobile-friendly. If you think you might have done something that won’t work well on a mobile device, you can check how your page will appear as you build via mobile view.

Does Instapage have a free version?

No. Instapage only offers paid plans. 


Can you use Instapage to build your website?

Although creating a one-page website is theoretically feasible with Instapage, the platform was made solely for creating landing pages. Building a website using Instapage is feasible, but not advisable. 

Rob Warner
Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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