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Beginners Guide to Personal Trainer Ads

personal trainer ads

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No matter the industry, advertising is fundamental for building a successful career in the personal training industry, it is core to increasing brand awareness and promoting products or services to potential customers. 

Running ads for your personal training business will help you amplify your audience beyond your existing customer base and give you visibility and attract new personal training clients. When you advertise your fitness services, you showcase the uniqueness of your product.

Moreover, advertising can increase the memorability of a brand, making it more likely that a potential customer will remember the business when they require the products or services you offer. 

Ready to drive sales and revenue? Because it’s time to dig into personal trainer ads. 

Some Background on Google Ads 

It was the year 2000 when Google became a pioneer in the digital advertising industry with Google Ads (former Google AdWords), the platform was a success because the news spread quickly, and the platform gained popularity among business owners looking to promote their services in a massive and cost-efficient way. Since that moment the platform continued its rise and evolution until becoming the main go-to platform for digital advertisement. 

Why Is It So Popular?

The gradual evolution of the platform has made it an excellent referent for its scalability, precise targeting options, measurability, and flexibility. Notice that the platform allows advertisers to set their budgets and adjust their ad spend according to their requirements. 

The Google Ads Network is another factor in the Popularity of Google Ads. The network is a collection of platforms, channels, and devices where the ads display considering your target audience. The network includes The Google Search Network, The Google Display Network, Youtube Ads, and other advertisement channels for your message to reach and convert.

How Do Personal Trainers Advertise?

There are multiple ways for personal trainers to advertise their services and attract paying clients. The most popular strategies are: 

Develop Social Media Presence

Platforms like Instagram, Facebook, and Twitter are ideal to showcase your knowledge, share fitness-related content, promote your services, and generate leads.

Offer Free Trials

It is the best strategy to validate your expertise and build trust with potential clients.

Showcase Client Success Stories

The positive experiences of your existing clients help promote your services to prospective clients. Social media platforms are an excellent resource to do it. 

Run Paid Advertising Campaigns

Consider using Google Ads, social media advertising, or other forms of online advertising to get your services in front of a larger audience.

Leverage Website Optimization Techniques

Optimize your website for search engines and incorporate relevant keywords to help your business appear higher on search engine results pages.

Participate in Community Events

This includes events such as health fairs or charity runs. Consider offering a free class or session to participants as an incentive to try your services.

Getting Started with Google Ads

Thinking about setting ads for your business may sound intimidating; after all, it is a crucial decision that can potentially change everything for the better. Once you familiarize yourself with the process you realize it is not as intimidating as you thought.

If you have a business with a strong trajectory and a budget for advertising you may invest your resources. Hiring professionals is also a strategy to increase your chances of a quick return on investment.   

But if you are just getting started and want to use a do-it-yourself approach set up the time to learn, because it’ll be time well invested. You can find multiple free and paid resources to learn, but the outline of the process is as follows. 

  1. Sign up for a Google Ads account
  2. Use the keyword tool to figure out what potential clients are searching for
  3. Write persuasive adverts
  4. Set up your campaign
  5. Monitor to maximize results. 

Ads Ideas for Your Personal Training Business

Looking for personal training marketing ideas? there are 5 ways that fitness professionals can use google ads. 

  1. Using location-based ads to target personal training clients within your area
  2. Benefit focussed ads to offer a solution to specific needs
  3. Point of difference ads to differ from your competition
  4. Freebie ads to gift something to people clicking your ad 
  5. Brand awareness ads so people recognize and think about your service

Like what you hear? let’s dive deeper into the subject. 

Location-based Ads 

The purpose of the adverts is to target more personal training clients within your local area. These ads involve setting up to display when people search for your specific service and area, for example, the following phrase ‘Personal training NY’.

For best results use a keyword research tool (like KWFinder, Google Keyword Planner, or Ahrefs Keywords Explorer) to identify what people are searching for. Think beyond your city, consider the close neighborhoods, and target them too. 

Benefit-focussed Ads 

Benefit-focused ads focus on showcasing the benefits of a product or service, rather than the features. As personal trainers highlight the positive outcomes that clients can expect to achieve by working with a personal trainer, like weight loss, improved strength, increased energy, and better overall health. 

Understand the specific goals and pain points of your target audience, and tailor your messaging accordingly to show how your services can help them overcome these challenges and achieve their desired outcomes.

Point of Difference Ads 

Fitness is a competitive market. Focus on what makes you different and sets you away from the competition. It is more than a list of your competencies and qualifications, is how you can set yourself apart from your competition.

Think about specialized training techniques, personalized workout plans, or a focus on specific fitness goals.

Emphasizing these selling points, personal trainers can set themselves apart from competitors and attract clients searching for those features.

Freebie Ads 

Offer something for free in exchange for a person’s contact information. For fitness businesses, it could be a free trial class or a free eBook with workout tips.

The goal of a freebie ad is to attract potential customers and collect their contact information to follow up with them later. 

To use a freebie ad for fitness business advertising, create an attractive offer that aligns with your target audience’s interests and requirements, and promote it on your website, social media, or other marketing channels.

Brand Awareness Ads 

It aims to create recognition and familiarity with a particular brand among its target audience.

For a fitness business, a brand awareness ad can introduce the brand to potential customers, highlight its unique selling points, and build trust and credibility. 


What Are Other Platforms to Advertise Personal Training Services? 

Social media platforms like Instagram, Facebook, and Twitter can become your best ally to reach potential clients.

Create business pages and share your services, testimonials, and success stories. 

Another option is online marketplaces such as Thumbtack, which connects professionals with clients who require their services.

Personal trainers can also partner with gyms, fitness studios, and wellness centers to offer their services to their clients as a strategy to tap into an existing customer base and establish themselves as experts in the industry.

How Do I Advertise My Training on Social Media?

To advertise your training on social media develop effective marketing strategies for your target audience. The way to do it is by showcasing success stories from your past clients, highlighting their health and fitness goals and how you helped them achieve them.

Promotions, discounts, or free trials can also help attract more clients.

Consistency and engagement are fundamental, post content and interact with your followers regularly to maintain their interest in your services.

What Should I Write on My Fitness Page?

A personal training services fitness page should highlight your qualifications, experience, and expertise in the field.

Write about your training philosophy, approach, and the training you specialize in. 

Mention your success stories and client testimonials to build trust and credibility. Provide details about the services like one-on-one coaching, group classes, and online training. 

Describe your pricing, packages, and special offers, and include a call-to-action encouraging visitors to contact you for more information or to book a session.

In a Nutshell 

Personal trainer Ads are an excellent strategy to promote your business. Plan your strategy, understand your target audience, and select the platforms to attract your ideal clients and grow your business.

Remember to track your results and adjust your approach to optimize your ads for maximum impact. Using these tips you can create ads that generate leads and help establish your brand as a trusted and reliable personal trainer.

Rob Warner
Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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