It’s not a stretch to say that call tracking has become an essential part of any business’s marketing strategy. It helps companies track the success of their advertising campaigns, monitor customer interactions, and optimize their sales process. Marchex is a call-tracking platform that has been gaining popularity among businesses of all sizes due to its advanced features and capabilities. And today we are going to do a Marchex review to see how it holds up.
In this post, we will be highlighting its features, pricing, pros, and cons. By the end of this post, readers will better understand whether Marchex is the right call-tracking platform for their business needs.
What is Marchex?
Marchex is a call tracking software and analytics platform that helps businesses measure the performance of their marketing campaigns and gain insights into customer interactions. It allows businesses to track phone calls, text messages, and web chats to optimize their marketing and sales efforts.
Some of Marchex’s key features and functionalities include call recording and transcription, keyword-level call tracking, lead scoring, call routing, and real-time analytics. It also offers integration with various third-party platforms such as Salesforce, Google Analytics, and Adobe Analytics.
Marchex stands out from other call-tracking platforms due to its advanced speech analytics capabilities, which allow businesses to analyze customer conversations and extract valuable insights to improve their sales process. It also offers industry-specific solutions for businesses in verticals such as automotive, healthcare, and real estate.
Marchex Pricing
Marchex offers two pricing plans for its call tracking platform, Marketing Edge-Core, and Marketing Edge-Advantage.
The Core plan is ideal for small businesses and startups that need basic call tracking and routing capabilities. It includes features such as call tracking using toll-free and local numbers, basic routing based on IVR selection, time of day, and follow-me, dynamic number insertion, spam call protection, all available integrations, standard reporting, web form attribution, inbound text attribution, email alerts, and enhanced caller ID. The Core plan is priced at a monthly fee, and businesses can also sign up for a free trial to test the features before subscribing.
On the other hand, the Advantage plan is suitable for larger businesses and enterprises that require advanced call tracking and conversation intelligence capabilities. In addition to all the features included in the Core plan, the Advantage plan offers geo or zip code routing, call transcription, keyword spotting, call scoring, and PCI redaction. These advanced features help businesses gain deeper insights into their customer interactions and optimize their sales process accordingly. The Advantage plan is also priced at a monthly fee and comes with a free trial.
The right pricing plan for a business depends on its specific needs and budget. Small businesses and startups with basic call tracking requirements can opt for the Core plan, while larger businesses and enterprises that need advanced conversation intelligence capabilities can choose the Advantage plan. Additionally, Marchex offers industry-specific solutions for businesses in verticals such as automotive, healthcare, and real estate, which might also affect the pricing.
Marchex Pros and Cons
Using Marchex as a call-tracking platform comes with various advantages and disadvantages. Let’s take a look at some of the pros and cons of using Marchex:
Pros:
- Advanced call tracking and conversation analytics capabilities: Marchex provides businesses with sophisticated call tracking and conversation analytics features that help them gain valuable insights into their customer interactions and optimize their sales process accordingly.
- Industry-specific solutions: Marchex offers industry-specific solutions for businesses in verticals such as automotive, healthcare, and real estate, which provide tailored features and functionalities to meet specific business needs.
- Customizable call routing: Marchex allows businesses to customize their call routing based on IVR selection, time of day, and follow-me, ensuring that inbound calls are routed to the right agent or department.
- Integration with third-party platforms: Marchex integrates with various third-party platforms such as Salesforce, Google Analytics, and Adobe Analytics, providing businesses with a seamless experience.
- A time-saving solution: For any sales team that is looking to secure a better work-life balance, Marchex can help you save a lot of time.
Cons:
- Limited pricing plans: Marchex offers only two pricing plans, which might not meet the needs of all businesses. Additionally, the pricing is not publicly available on their website, and businesses need to request a quote to get pricing information.
- Steep learning curve: Marchex’s advanced features and functionalities might require a learning curve for businesses that are not familiar with call tracking and conversation analytics.
- Limited customer support: Some user reviews have reported limited customer support from Marchex, which might pose a challenge for businesses that require quick and efficient support.
Benefits of using Marchex for call tracking
- Gain insights into customer interactions: Marchex’s conversation analytics capabilities allow businesses to gain insights into their customer interactions, such as sentiment analysis, call duration, and call outcomes, helping them optimize their sales process.
- Optimize marketing campaigns: Marchex’s call tracking capabilities help businesses measure the success of their marketing campaigns and identify which campaigns generate inbound calls and texts.
- Improve customer experience: Marchex’s customizable call routing and IVR selection ensure that inbound calls are routed to the right agent or department, providing a seamless customer experience.
Potential drawbacks of using Marchex
- Limited pricing plans might not meet the needs of all businesses.
- Marchex’s advanced features might require a learning curve for businesses unfamiliar with call tracking and conversation analytics.
- Limited customer support might pose a challenge for businesses that require quick and efficient support.
Despite these potential drawbacks, Marchex remains a popular and effective call-tracking platform for businesses of all sizes, thanks to its advanced features, industry-specific solutions, and customizable call-routing capabilities. You also get tracking numbers to track your conversations.
Marchex Alternatives
There are several call-tracking platforms that businesses can use as alternatives to Marchex. Let’s take a look at some of the popular alternatives, their features, and their pros and cons:
CallRail
CallRail is a call tracking and analytics platform that offers features such as call recording, call transcriptions, lead scoring, and SMS notifications. You can even take advantage of troubleshooting features.
DialogTech
DialogTech is a call tracking and conversation analytics platform offering features like keyword tracking, call routing, and call transcriptions for sales teams.
CallTrackingMetrics
CallTrackingMetrics is a call tracking and marketing attribution platform offering features like call recording, call transcriptions, toll-free phone numbers, pull reports, and lead scoring.
Invoca
Invoca is a call tracking and conversational analytics platform offering features like call recording, call transcriptions, and real-time reporting.
In conclusion, while Marchex is a popular call-tracking platform, several alternatives in the market offer similar features and functionalities. Businesses should consider their specific needs and requirements before choosing a call-tracking platform. Each alternative has its pros and cons, and weighing them against each other is essential to make an informed decision.
Frequently Asked Questions
How do I integrate Marchex with my CRM system?
Marchex integrates with many popular CRM systems, including Salesforce, HubSpot, and Microsoft Dynamics. To set up the integration, you will need to provide your CRM credentials and configure the integration settings within Marchex. Once the integration is set up, you can automatically push call data into your CRM system, including call recordings, call duration, and caller information.
Can I use my existing phone number with Marchex?
Yes, you can use your existing phone number with Marchex. Marchex offers toll-free and local numbers that you can use for call tracking, but you can also port your existing phone number to the platform. This allows you to continue using your existing phone number while still taking advantage of Marchex’s call-tracking features.
Does Marchex provide call recording and transcription?
Yes, Marchex offers call recording and transcription as part of its advanced features package. With call recording, you can listen to and review calls to gain insights into customer conversations and improve call handling. Transcription uses artificial intelligence to transcribe calls automatically, allowing you to search for keywords and phrases to analyze customer sentiment and track performance metrics.
Can I customize call routing with Marchex?
Yes, Marchex allows you to customize call routing based on various criteria, including time of day, location, and IVR selection. You can set up rules to route calls to specific agents or departments based on the caller’s needs or characteristics. Marchex also offers geo or zip code routing, which automatically routes calls to the nearest available agent based on the caller’s location.
How do I set up dynamic number insertion with Marchex?
To set up dynamic number insertion with Marchex, you will need to install JavaScript code on your website. This code dynamically replaces the phone number on your website with a unique tracking number when a user clicks on a link or visits your site. This allows Marchex to track the source of the call and attribute it to a specific marketing campaign or channel.
Conclusion
Call tracking is essential for businesses that rely on inbound calls as a source of leads and revenue. Marchex offers an easy-to-use platform that allows businesses to track, analyze, and optimize their inbound calls to improve customer experience and drive business growth.
Using Marchex, businesses can enjoy calling tracking using toll-free and local numbers, dynamic number insertion, spam call protection, technical support, and enhanced caller ID. However, businesses should also be aware of potential drawbacks such as limited reporting capabilities on lower-tier pricing plans.
Businesses should consider their specific needs and requirements before choosing a call-tracking platform. Marchex is an excellent option for businesses that require an all-in-one call-tracking solution. Still, other alternatives such as CallRail, DialogTech, CallTrackingMetrics, and Invoca offer unique features and functionalities that might be better suited for specific business needs.
