Lunio (formerly PPC Protect) Review: Benefits, Subscription Plans, and Alternatives

Rob Warner

Updated October 13, 2023

lunio review

Table of Content

Table of Contents

Lunio (formerly PPC Protect) is a sophisticated software solution that provides advanced protection against click fraud and other malicious activities. It monitors, detects, and prevents fraudulent clicks on paid search campaigns to ensure you save money on invalid traffic behavior.

Lunio also offers detailed analytics so you can gain insight into the performance of your campaigns and make better decisions about where to invest in future advertising efforts.

In this blog post, we’ll look in-depth at Lunio’s features, pricing model plans, customer reviews, and more to help you decide if it’s the right choice for protecting your digital marketing investments.

What is Lunio formerly PPC Protect? 

Lunio (formerly PPC Protect) is an online platform that enables users to safely and effectively protect their digital assets, such as websites and other online properties.

It offers various security solutions, including two-factor authentication, secure passwords, website firewall protection, malware scanning and removal, and more.

The platform was created to help make the internet safer for everyone by providing comprehensive security measures that are easy to use and accessible.


Robust Tools

At its core, Lunio provides a powerful suite of tools to protect data from unauthorized access or malicious attacks.

Protection Against Threats

Through advanced encryption technology, it safeguards against threats such as malware injection, identity theft, phishing attempts, data breaches, and other cyber threats.

Identify Suspicious Activities

As an added layer of protection, it also enables users to detect suspicious activity on their accounts with real-time email alerts and notifications.


View Tailored Charts

Include an intuitive dashboard with customizable charts to visualize the following:

  • Performance metrics
  • Automated daily backups
  • Site monitoring tools
  • Real-time analytics
  • Custom reporting features; and more.

Lunio Supports iOS and Android

It also allows users to easily manage their accounts via its mobile app for iOS and Android devices.

Secure Your Assets

Businesses can rest assured that their valuable digital assets are well protected against any cyber threat level or attack while they focus on what they do best: delivering a superior customer experience.

How Does Lunio Work?

Lunio is a secure and easy-to-use digital asset wallet with an enterprise-first approach enabling users to store, manage, and trade cryptocurrencies. It is designed to be convenient and intuitive, allowing users to quickly and easily access their funds with just a few legitimate clicks.

Supports Multiple Cryptocurrencies

The wallet supports multiple cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Litecoin (LTC), and more. To get started with Lunio, users first need to create an account. Upon registration, they will receive a unique address for depositing their cryptocurrencies. Once the coins are deposited in the wallet, users can send, receive, and trade them on the exchange.

Offers High-Grade Encryption Protocols

To ensure the security of users’ funds, Lunio provides strong encryption protocols such as two-factor authentication for logins and creating wallets. The other platforms also have advanced security features such as daily backups and regular scans for malicious software or hacks.

In addition, all wallets are secured in cold storage, which ensures that the user’s funds remain safe even in the event of hardware or other system disruption or failure.

Easy Access to Dashboard

Regarding usability, Lunio makes it easy for anyone to use cryptocurrency without having specialized knowledge about blockchain technology or coding languages. Users can view their transaction history anytime via the app’s dashboard with real-time IP blocking or a built-in explorer tool and initial set-up alerts to know when new transactions occur in real-time.

Protect Online Assets

Overall, Lunio is a great way for people to securely store their digital assets while taking advantage of the convenience of cryptocurrency trading through an easy-to-use interface. With its robust security measures and user-friendly design, Lunio will remain one of the most popular digital asset wallets for years.

Who Uses Lunio (formerly PPC Protect)?

Lunio (formerly PPC Protect) is a powerful and comprehensive platform organizations and individuals use to protect their revenue, brand, and data from online fraud. Organizations such as banks, travel companies, e-commerce retailers, gaming sites, and more rely on Lunio to safeguard their online business from fraudulent activities.

SMEs and Corporations

Lunio provides comprehensive anti-fraud solutions and prevention solutions for businesses of all sizes, including small startups, medium-sized businesses, and multinational corporations.

Track Website Traffic

Organizations use Lunio to monitor and analyze traffic behavior in real-time. It can detect various fraudulent activities, including account takeover attempts, malicious content injection attacks, payment frauds, etc.

Identify Malicious Intent

Using advanced machine and proprietary self-learning algorithms, it can identify suspicious behavior quickly and accurately. It allows businesses to take proactive steps to prevent fraud incidents before they occur. Moreover, it helps them comply with regulations related to fraud prevention, such as GDPR or PCI DSS compliance.

Highlight Relevant Issues

By providing an integrated solution that covers all aspects of online business protection, from monitoring website traffic activity to compliance requirements, Lunio has been able to address the needs of organizations across industries easily.

Enhance Security Against Cybercriminals

It enables organizations to secure their digital infrastructure without making hefty investments in security solutions or hiring specialized personnel. This makes it an ideal choice for companies looking for an effective yet cost-effective way of safeguarding their digital assets against potential threats posed by cybercriminals.

Where is Lunio (formerly PPC Protect) Located?

Lunio (formerly PPC Protect) is located in London, England. It was founded in 2016 by a small team of entrepreneurs with a vision to provide innovative solutions to the challenges of online advertising fraud.

Protecting Online Frauds in Performance Marketing

Lunio aims to protect global businesses from online advertising fraud through sophisticated technology and deep and unlimited domain knowledge.

Their proprietary click fraud detection system utilizes cutting-edge machine learning AI algorithms and advanced fraud data analysis techniques to detect malicious bots and fraudulent activities across paid acquisition channels like search engines, social media platforms, exchanges/networks, etc.

This ensures that advertisers can maximize their ad budgets while minimizing risk.

Offers Educational Resources

Apart from providing dedicated click fraud protection services for clients, Lunio also provides educational page resources for those interested in learning more about digital advertising safety and network security measures.

Through their blog posts, webinars, and whitepapers, they have contributed significantly towards making the digital marketing landscape more secure than ever before.

Added Protection

By continuously innovating new ways to combat ad fraud, they strive towards creating a safe space for advertisers to focus on achieving their marketing objectives without worrying about being taken advantage of by malicious actors.

Luinio Pricing Plans 

Luinio offers a variety of pricing plans to suit different small business needs. With Luinio, businesses can start as small as they want and grow as needed with flexible pricing options.

Basic Plan

The Basic Plan is Luinio’s most affordable package and includes up to 1 million API calls per month, the ability to track up to 10 users, and one free app integration. This plan is a great choice for startups or small businesses looking to get started quickly and on a budget.

Professional Plan

Next in line is the Professional Plan, which is perfect for growing businesses that need more features than the Basic Plan.

In addition to everything included in the Basic Plan, the Professional Plan comes with unlimited API calls, tracking for up to 100 users, and three additional app integrations at no extra cost.

It also includes access to Luinio’s premium and excellent support team, who are available 24/7 via email or chat for any questions about using Luinio.

Enterprise Plan

Lastly, Luinio has an Enterprise Plan, which provides businesses with even more features than the other two plans. This plan will give companies access to features like advanced analytics and reporting tools, unlimited API calls, and tracking of up to 500 users.

It also includes extra app integrations so businesses can connect with all their favorite online services and tools. The Enterprise Plan is ideal for larger organizations that require deep insights into customer behavior and usage data.

How Lunio Helps You Achieve the Target ROAS

Helps With Strategies and Ad Placements

By leveraging advanced algorithms, Lunio ensures optimal placement of ads and automated bidding strategies to maximize conversion rates.

For example, Lunio’s AI can continuously update bidding levels across different ad networks to ensure each ad’s best performance.

Tailor Your Bids (Clicks, Impressions, and Conversions)

This means that you can personalize the bid price for each sophisticated collective intelligence network and customize the bids according to the performance metrics that are important to you, such as clicks, impressions, or conversions.

Offer Campaign Insights

On top of this, Lunio provides an unparalleled level of insights into your campaigns. You can monitor performance metrics in detail through visualizations such as graphs or heat maps and access advanced analytics about which ads and channels are performing best.

Furthermore, Lunio’s machine learning capabilities help you identify new audiences with high potential for conversions.

Lunio (Formerly PPC) Alternatives


Google AdWords is one of the most widely used platforms for digital advertising, with almost 90% of all digital advertisements coming from the platform. It provides advertisers with various tools, such as keyword research and targeting options, to help them create successful campaigns.

AdWords uses an auction-based system read our Google’s auction analysis here; advertisers pay each time someone clicks on their ad, and the more money they are willing to Ad spend per click, the higher their ad will rank in search results.

Bing Ads

Bing Ads is another great alternative to Lunio (Formerly PPC). Bing Ads can provide access to nearly half of all desktop searches in the US and has features like device targeting and remarketing.

In addition, Bing Ads also offers conversion tracking capabilities that allow advertisers to measure their success against different goals—such as purchases or signups—as well as detailed reporting features that make it easier to track KPIs such as cost per acquisition and ROI.

Facebook Ads

Facebook Ads are another powerful tool for reaching potential customers. It allows businesses to reach people based on age, location, interests, online behavior, and more through its detailed targeting options. Its ads come in various forms—including video content—and have proven effective at driving conversions in many industries.

Twitter Ads

Finally, Twitter Ads provide an additional avenue for reaching consumers through promoted tweets or organic content amplification. Twitter’s advanced segmentation allows marketers to identify their most valuable audience members to target them more effectively and get better results from their campaigns than ever before.

Major Metrics to Check via Lunio for Your Ad Campaigns

CTR (Click-Through Rates)

One of the most important metrics is click-through rate (CTR). CTR measures how often users click on your ad after seeing it and indicates how effectively it attracts attention.

A high CTR means your ad is appealing, relevant, and well-optimized for its target audience. If your CTR is low, you may need to adjust the copy or imagery in your ad.

CPA (Cost Per Acquisition)

Cost per acquisition (CPA) is another key metric to monitor when running an ad campaign with Lunio. CPA measures the cost of converting one user into a customer or lead.

As such, it’s a good measure of the effectiveness of your campaigns and helps you figure out which ones are more successful than others. Lower CPA numbers are ideal since they indicate that you’re getting more conversions for every dollar spent on advertising.

ROI (Return on Investment)

Finally, return on investment (ROI) should also be monitored during a Google AdWords campaign with Lunio. ROI measures how much money you’re making from your ads compared to your spending on them.

If the ROI number is positive, you’re earning more money than you spent on advertising, and vice versa if it’s negative. Tracking this metric allows you to decide where to allocate resources within the company.

Frequently Asked Questions

Is PPC protect worth it?

PPC protect is worth it if you want to protect your brand from competitors who are bidding on your trademarked terms, protecting your Google ads with content filters and negative keywords, or monitor the performance of your campaigns. It can also help you manage large-scale campaigns more efficiently by optimizing bids and targeting settings by geography or device type. 

What does PPC protect do?

Pay-per-click (PPC) protection is a type of digital insurance that helps protect businesses from fraudulent or invalid clicks on their ads. It works by providing a guarantee against any fraudulent or invalid clicks on an advertiser’s ads. 

How much does PPC protect cost?

The cost of PPC protection depends on the specific services and coverage you need. Typically, PPC can range from several hundred dollars to several thousand, depending on the complexity of the project and your desired level of protection. Companies may also offer discounts for long-term customers or larger projects. 

What does Lunio do?

Lunio is a computer software platform that helps businesses automate their operations and processes. It provides various features to help companies streamline accounting, legal, HR, collections, and customer service tasks.

Wrapping Up 

Lunio (formerly PPC Protect) is a great tool for protecting online ads from click fraud. It has an intuitive web-based dashboard that makes monitoring and managing campaigns easy, plus powerful features like AI-driven machine learning algorithms and advanced reporting capabilities.

With its array of robust features, Lunio can help you save time and money while optimizing the performance of your digital ad campaigns. Whether you’re just starting with paid search or have been running campaigns for years, this platform could be a good fit for your small or mid-size business needs – so give it a try today!


Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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