Ad fraud is a problem. If you work as an advertiser, agency, or marketer, you know exactly what I’m talking about. And if that’s the case, you may be looking for a good click fraud protection software, or you may have already tried a number of them but you’re still wanting something more. There are a good amount of options in the market right now, and one of them is Fraud Blocker. In this article, we’ll take a look at what Fraud Blocker has to offer and find out if it’s the right choice for your business.
What is Fraud Blocker
Fraud Blocker is a tool that protects your ads and enhances their effectiveness by automatically blocking ad traffic from malicious sources. By removing phony and invalid ad traffic from your campaigns, the tool can help you big time from wasting your ad spend.
Fraud blocker fights the most widespread click fraud activities, these include:
Bots
Complex bots can introduce malware into an unknowing suspect’s computer, clicking on your ads repeatedly in the background
Click Farms
Using methods that make it appear as though they are coming from various users, click farms employ workers to click on your ads all day long.
Competitors
Competitors clicking on your ads to drain your ad budget is not far-fetched.
Malicious Publishers
Publishers can pack their pages with ads that users never see by piling them up and placing them inside a 1×1 iframe
Accidental Clicks
Mobile ads are frequently displayed in locations where users click the most, increasing the number of unintentional clicks.
Vengeful Customers
Dissatisfied customers will leave negative reviews and click on your advertisements.
How it Works
Fraud Blocker works by employing sophisticated algorithms to detect negative publisher behavior, automatically blocking ad traffic from suspect sources which will allow you to save money while reaching potential customers.
Using a proprietary scoring system, Fraud Blocker analyzes website visitors and calculates your real-time fraud score. Individual site visitors’ fraud scores can be viewed based on their IP addresses and device fingerprints.
Key Features
Quick Installation
Installing the tool is just a matter of minutes. All you need to do is copy and paste. Inside the setup page, you’ll be given an installation code.
Simply copy the code and paste it onto your website. It has step-by-step instructions for each platform/CMS in case you don’t.
You then need to click the “Sign in with Google” button to link Fraud Blocker to your Google Ads account. Enter your Google login information and away you go.
Fraud Score
Fraud does not always look the same. Each source of the traffic to your website is analyzed to determine whether it is likely to be fraudulent. Your traffic will be continuously monitored, your score will be updated in real-time, and the appropriate IP addresses and device IDs will be blocked.
Customization Rules
Fraud Blocker will allow you to adjust their fraud detection rules as you see best. These include the ability to adjust the settings on the following triggers:
- Detects IPs based on Device IDS
- VPN Blocking
- Monitoring Only Mode
- Aggressive Blocking
- Click fraud threshold
Flexible Team Access
Fraud Blocker lets you add team members to your accounts and gives you the option to control the number of features they can access via the roles assigned to them.
Subscription Management
Fraud Blocker’s subscription management area makes it simple to instantly upgrade or downgrade your subscription tiers. Additionally, adding or removing domain names only takes a few clicks.
Advanced Reporting
Fraud Blocker makes it very easy to understand its data. You can generate a report with just one click that lists IP addresses along with their status. You also have a “fraud type” column which will list any blocked IPs along with a reason why it was blocked. Even the IP source is displayed.
If you would prefer to have more around-the-clock management, Fraud Blocker is also capable of sending real-time email alerts. And if by chance an IP address was blocked, you can unblock it with just one click.
Google Ads Integration
Almost all the data Fraud Blocker gives you can be exported. Fraud Blocker is integrated with your Google Ads account for automation and faster fraud prevention. You can also manually export & then import malicious IPs onto your other ad accounts if you so choose. This makes sure that you can block fraud clicks on most ad networks as long as they allow importing your IP address list.
Intuitive User Interface
Fraud Blocker’s interface is user-friendly. If you have any type of experience running ads or working with similar types of tools, more so. But, even if you’re a complete noob, you can still navigate Fraud Blocker without too much difficulty.
Customer Support
Fraud blocker support is pretty standard. You can contact customer support through the following channels:
- Live Chat (currently not available)
- Schedule a call with their specialists
No risk 14-day Trial
You can enjoy a free two-week trial of Fraud Blocker service and see how much you can save on your ad campaigns.
Pricing
Fraud Blocker offers 3 subscription plans:
Starter – $49 per month
- Up to 5,000 Ad Clicks
- 1 Website
- First 14 Days Free
- Real-Time, 24/7 Monitoring
- Automated Google Ads Blocking
- Fraud Traffic Scoring
- Device Fingerprinting
- VPN & Proxy Blocking
- Customizable Blocking Rules
- User Management Controls
- Exportable IPs to .csv file
- Email & Chat Support
Pro – $69 per month
- Up to 10,000 Ad Clicks
- Up to 5 Websites
- First 14 Days Free
- Real-Time, 24/7 Monitoring
- Automated Google Ads Blocking
- Fraud Traffic Scoring
- Device Fingerprinting
- VPN & Proxy Blocking
- Customizable Blocking Rules
- User Management Controls
- Exportable IPs to .csv file
- Email & Chat Support
- Network-Level Blocking
- Dedicated Account Manager
Enterprise (you need to contact Fraud Blocker for pricing)
- Over 100,000 Ad Clicks
- Unlimited Websites
- First 14 Days Free
- Real-Time, 24/7 Monitoring
- Automated Google Ads Blocking
- Fraud Traffic Scoring
- Device Fingerprinting
- VPN & Proxy Blocking
- Customizable Blocking Rules
- User Management Controls
- Exportable IPs to .csv file
- Email & Chat Support
- Network-Level Blocking
- Dedicated Account Manager
Pros and Cons
The good stuff
- a dashboard that is easy to use
- email support
- numerous tutorial videos
- Multiple language and payment options
- Network-level blocking
- Automated Google Ads Blocking
- VPN and proxy blocking
The bad stuff
- Only supports Google Ads (will be integrating with Bing Ads soon)
- Chat support is unavailable
Alternatives
As with any business tool, you should consider all of your options when it comes to Click Fraud protection software. Here are other options that you may want to consider:
TrafficGuard
TrafficGuard detects, mitigates, and reports digital ad fraud before it depletes your advertising budget. The tool analyzes impressions, clicks, conversions, and events throughout the advertising journey to detect and mitigate ad fraud as early as possible. Their proactive approach maintains clean performance data, allowing you to confidently scale and optimize your advertising. It, like the majority of click fraud protection software on the market, only works with Google Ads.
ClickGuard
ClickGuard is another click fraud protection software that works exclusively with Google Ads. What sets it apart is its detailed analytic reporting that provides you with all of the information you need to rebuild your ads for higher lead conversions.
Clickcease
ClickCease is a click fraud detection and prevention software that works with Facebook and Google Ads campaigns. It protects advertisers’ investments from malicious attacks by monitoring traffic entering Google Ad campaigns and blocking any suspicious clicks before they cost money.
Conclusion
In this Fraud Blocker review, we’ve highlighted the key features that make the tool a very attractive option for a lot of different users. The best thing about it is it’s super easy to install, has a solid set of features, and it’s reasonably priced compared to similar platforms. It’s worth a look.
FAQs
Is Fraud Blocker secure?
Yes. Fraud Blocker only monitors your ads using the Google API. It does not affect your ad settings. Your campaigns and ad creatives are unaffected.
Do you need to sign a contract?
No. Fraud Blocker does not require any contracts or long-term commitments to use their service. They are month-to-month and cancellable at any time.
How does Fraud Blocker Integrate with Google Ads?
It is simple to integrate with Google Ads. When you sign up for an account with Fraud Blocker, you’ll be directed to their dashboard where you can connect to your Google Ads account. Fraud Blocker is a Google-verified partner, and you will connect using Google’s oAuth process.
Fraud Blocker can prevent your ads from being shown to invalid sources in real-time immediately when connected.
What happens when you exceed the number of clicks allocated in your plan?
If you go over your limit, you will not be charged for any additional clicks. However, unless you upgrade your plan or wait until your next billing period begins, your fraud protection will expire. If your ad clicks reach their limit, we will send you a friendly email reminder.
