Are you looking for the best Google Ads Podcasts to stay up-to-date on all things related to digital advertising? With so many podcasts, finding the right one for your needs can be challenging.
Fortunately, we’ve researched and compiled a list of some of the top podcasts covering everything from PPC campaigns to creative strategies and more.
Whether you’re just getting started or are an experienced advertiser, these podcasts will give you valuable insight into how to make your awesome Google ads successful. So grab your headphones and get ready to learn!
Sifting Through the Static
The episodes cover various topics, from account setup and structure to optimization tactics, testing strategies, reporting analytics, automation tools, and different tips for success. Each episode focuses on a specific topic or tactic for optimizing campaigns that help listeners learn valuable strategies for improving their performance without being an expert in everything.
What’s the Best Part?
- Each episode ends with ‘Google Tips’ from industry experts who provide practical advice across all experience levels.
- The podcast also provides practical explanations on how to use the platform effectively while avoiding common mistakes made by rookies in the field.
- With a unique blend of actionable advice, real-life examples, and war stories of success and failure, Sifting Through The Static podcast helps business owners and gives listeners insight into how to get started and maximize performance as they progress through their campaigns.
Call Me Curious
The show offers invaluable insights into various topics related to advertising on Google, including but not limited to how to maximize conversions, the importance of targeting relevant audiences, and monitoring ad performance. Additionally, Miller covers various tips and tricks to help listeners maximize their campaigns’ effectiveness while staying within budget.
What’s the Best Part?
- He also advises how businesses of all sizes can utilize contextual targeting and remarketing tactics.
- Through Call Me Curious, marketers gain valuable insights into effectively using Google Ads as a comprehensive strategy for digital marketing agency employees.
- In addition to providing actionable advice for creating successful campaigns, Miller offers helpful information about the platform’s features so that users can maximize their advertising budgets.
- This makes it an essential resource for anyone looking to get started with or improve their success with Google Ads.
The Google Ads Podcast
This podcast covers everything from discussing digital marketing strategies and tips to outlining best practices. It also discusses automation tools that can help streamline your workflow and maximize campaign performance.
What’s the Best Part?
- The content presented on the podcast is easily digestible and can be applied to any business model or budget size.
- In addition, each episode features an expert guest who shares their experience with using Google Ads and other social media marketing platforms like Facebook ads, YouTube, or online advertising.
- By listening to these guests’ stories, you’ll gain insights into what works best in various industries and how they use their expertise to increase conversions.
Focus Your Ads
On Focus Your Ads, you’ll find tips and tricks from experienced digital marketers that can help you maximize your return on investment (ROI). Every episode features an expert guest contributor who shares their knowledge about particular areas in the Google Ads platform.
What’s the Best Part?
- From audience targetting to A/B testing to budget management, Focus Your Ads helps ensure your ad campaigns are optimized for success.
- The podcast also offers practical advice on how to set up remarketing campaigns or establish effective landing pages.
- Plus, the team at Focus Your Ads explain which metrics are essential to track to measure ROI and how to read reports so that you can make informed decisions based on the data.
- These insights help advertisers stay ahead of market trends and create better business ads.
LetsGuide Podcast
This podcast, hosted by Alexis, Paul, and Lyka, uses industry-leading experts to discuss strategies for marketing success with Google Ads. Each episode dives deep into specific tactics, allowing listeners to gain actionable insight that can be applied immediately in their campaigns.
What’s the Best Part?
- The team also shares essential trends, news, and updates about the ever-evolving world of digital advertising.
- LetsGuide Podcast also features interviews with actual business owners who are succeeding with their Google Ads campaigns.
- These inspiring stories provide tangible examples of what’s possible with Google Ads and invaluable tips that any listener can utilize in their own efforts.
Google Ads Like a Boss
Google Ads Like a Boss is an informative podcast that provides expert advice to marketers and business owners who want to maximize their Google Ad campaigns. It covers targeting the right audience, optimizing keywords, creating compelling ad copy and creative design elements, measuring success metrics, and more.
What’s the Best Part?
- Hosted by seasoned online marketing professionals with decades of experience in the industry, each episode delivers actionable tips on how to get the most out of your ads.
- Listeners can also join in on the conversation via social media platforms like Twitter or Facebook, where they’ll find helpful links to resources mentioned during episodes.
- Whether you are just starting or looking for ways to take your existing campaigns up a notch, Google Ads Like a Boss will help you become an advertising master!
PPC Dails | Talking Google Ads Monday Through Friday
The podcast is full of detailed conversations with industry experts who share their insights on making the most out of their ads. They discuss the challenges that come with running successful campaigns and offer tips on how to overcome obstacles. They also provide case studies that illustrate what works and what doesn’t in PPC advertising.
What’s the Best Part?
- From time to time, they have special guests that bring even more valuable information to the table.
- PPC Dails has become an invaluable resource for those looking to learn how to maximize their return on investment with Google Ads.
- Whether a beginner or an experienced marketer, this podcast will help you sharpen your skills in PPC and Search Engine Optimization and stay ahead of the competition.
- With informative discussions from knowledgeable industry insiders and practical advice from both sides, this podcast provides something for everyone interested in learning more about PPC advertising.
The Paid Search Podcast | A Weekly Podcast About Google
This podcast is ideal for marketers at all experience levels, from beginner to expert. Each episode features interviews with industry leaders and experts that provide insights into the latest developments in online marketing.
What’s the Best Part?
- The hosts regularly review case studies highlighting creative strategies and tactics successful marketers use to gain an edge over their competition.
- The Paid Search Podcast provides helpful information about Google Ads and PPC campaigns and offers a unique learning experience through its lively conversations between hosts and guests.
- This allows listeners to gain perspectives from strategic advice to practical tips for running effective campaigns.
Frequently Asked Questions
What is the best campaign for Google Ads?
The best Google Ads campaign depends on your goals, Google Adwords budgets, and target audience. Creating a well-defined strategy that aligns with your business objectives and makes the most of Google’s targeting options is essential. This includes researching relevant keywords, setting up efficient ad groups, and creating effective ads that drive qualified traffic to your landing page.
Do Google podcasts add Ads?
Yes, Google Podcasts does include ads. Ads can appear between episodes and after specific episode segments. Google or YouTube Ads are tailored to the user based on their listening activity.
How do I use Google Ads for podcasts?
To use Google Ads for podcasts, create an ad campaign targeting your desired audience, select the platforms you want to advertise on, and set a budget for the ad campaign. Once your podcast is live and available on Google Podcasts Manager, you can manage your ads from there. You can then monitor data such as impressions and click-through rates of your ads to optimize their performance.
Who is Google Ads’ biggest competitor?
Google Ads’ most significant competitor is Microsoft Advertising (formerly Bing Ads).
Concluding Thoughts
Whether you’re an experienced marketer or just starting, listening to some of these top Google Ads podcasts will give you a better understanding of what works—and what doesn’t—when it comes time to create effective campaigns.
