All About AdWords Negative Keyword List

Joe Troyer

Updated January 26, 2023

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Table of Content

Table of Contents

Negative keywords are an essential, yet often disregarded component of AdWords. By utilizing these negative keywords, you can make sure that your ads don’t appear for unrelated searches. Negative Keywords match differently than their regular counterparts and thus present a great opportunity to increase the efficiency of your campaigns.

 

Are you targeting the keyword “seat repair” in your phrase, hoping to reach out to office workers? What if you wanted to be able to contact people looking for “nissan door repair”, or other car makes and models that have thousands of different seats? Widen your audience by expanding on what phrases you include so more people can find your content!

 

How does a Negative Keyword List Help

 

This is where negative keywords will help in more ways than one:

  • By only targeting your ideal audience, you can elevate your click-through rate (CTR) significantly. Keep in mind that this will not affect your Google Ads quality score.
  • By preventing uninterested and unqualified searchers from clicking your ads, you can conserve thousands of dollars that would have otherwise been spent on needless clicks.
  • By precisely targeting your ad to the correct audience, you can maximize impressions and clicks without blowing through your budget. This is especially relevant for campaigns with limited resources.

To help you tailor your Adwords campaigns, I have gathered numerous negative keyword lists from a variety of sources.

 

These are classified with respect to their relevance so that you can choose whether or not they should be excluded.

To maximize your campaigns, it is recommended to use the Shared Library’s Campaign Negative Keywords feature. This way you can quickly update and apply them to multiple campaigns with ease!

 

For those who are new to Google Ads and for seasoned veterans who have been using the platform (Google Adwords) since its inception two decades ago, you undoubtedly know how important it is to identify keywords that drive more clicks and result in increased conversions. Regardless of whether you were one of the 350 customers originally invited when this service was first released or if you’ve just begun exploring what PPC campaigns can do for your business, discovering powerful key phrases is essential!

 

Too few businesses prioritize creating a negative keyword list, yet the importance of such keywords to optimizing ROI from Google Ads campaigns cannot be understated. Surprisingly, our research found that nearly half of all advertisers never add any negative keywords to their accounts within a month! These companies are missing out on opportunities to maximize the efficacy and return on investment of their PPC budget because occasional hard work is necessary when it comes to implementing an effective negative keyword strategy.

Stop squandering your hard-earned money and take advantage of new opportunities by introducing negative keywords into the mix. Get ready for success!

Negative Keywords 101

 

You’re likely familiar with the concept of Google Ads – it works like an auction, where you bid on keywords and have a chance to show up in valuable searches if your ad is relevant. But did you know there are also ways to prevent your ads from displaying when they won’t be useful? That’s where negative keyword lists come into play! They allow you to block irrelevant content or queries, allowing for better targetting of potential customers who will benefit most from what you offer.

 

Let’s say your company produces t-shirts. It stands to reason that potential customers might search for “ cool t-shirts” or “summer t-shirts” when searching for a t-shirt that is light, cool, and comfortable for summer. As such, these are keywords you’re likely to bid on as part of your Google Ads campaign.

 

Similarly, if you’re trying to sell physical calendars for offices or personal use, you won’t want keywords like “online calendar” or “printable calendar” to point to your ads. These words need to be omitted from your campaign as negative keywords. Negative keywords tell Google what search queries are not relevant to your business, so you don’t rack up ad impressions for searches that won’t lead to sales.

 

These two terms are a good place to start, but if you’re content to leave it at that, you could still end up wasting (lots of) money on irrelevant keywords. What about other phrases that aren’t likely to end up in conversions? You don’t want people to click on ads not relevant to your campaign, which could waste your precious PPC budget.

 

How to Find Negative Keywords

 

Searching for negative keywords is as simple and straightforward as examining how people are actually searching. By using the Google Ads Keyword Planner and Search Terms Report, you can uncover this data quickly. This will ensure that your campaigns are laser-focused on terms relevant to your customers – not irrelevant clicks that waste precious budget!

 

Finding Negative Keywords with Keyword Planner

 

Google Ads Keyword Planner is specifically designed to help you identify desirable keywords for bidding, not just filter out undesirable ones. That said, it can also be used to uncover valuable negative keyword ideas that should be included in your list. For instance, when you search “calendars”, the planner will generate a set of related searches with corresponding data on their respective search volumes and competition levels – all of which are invaluable insights into what terms to use or avoid in your campaigns!

 

When you stumble upon terms in the list that are irrelevant to your business (such as “free” and “printable” here), be sure to add them to your negative keyword list. Doing so will ensure you don’t waste valuable time targeting unproductive keywords.

 

Finding Negative Keywords with the Search Terms Report

 

With the Search Terms Report, you will gain insight into precisely what queries users typed into Google to display your ads. After understanding which search terms triggered your ad, start building lists of positive and negative keywords for improved performance. This technique can provide impressive results!

 

Take the Search Terms Report, for example. You can sort its results by impressions to get a list of the most common search terms that trigger your ads. To gain even more useful insights from this data, you can refine it further to uncover which terms have higher click-through rates and conversions. In doing so, you may discover some keywords or phrases weren’t performing as well as expected – something easily missed without such valuable information at hand! If this is the situation, then add those terms to your negative keyword list – even if they appear connected with your business or product. Some people are content enough to stop here and not go any further simply, but why settle for that? You can take it one step forward by creating a more comprehensive strategy.

 

Get Creative with Your Negative Keyword List

 

When making a list of negative keywords, tap into your creativity and reap the rewards! Sure, this idea may seem intimidating to some; however, if you’re feeling unmotivated about it all picture yourself in that cabin by Tahoe. There’s nothing quite like seeing such gorgeous scenery with the reminder that obstacles can be overcome right at your fingertips. This is infinitely more invigorating than just looking at a poster of mountains with an uninspiring saying attached!

 

You may think that you have saved thousands of dollars on PPC by adding “Mayan Calendar” as a negative keyword – and perhaps you have. But there are lots of other possibilities for avoiding useless clicks. For instance, someone who searches for “calendar girls” could be searching information about:

  • The 2003 British movie starring Dame Helen Mirren.
  • The lesser-known 1993 comedy-drama Calendar Girl.
  • That song by Neil Sedaka.
  • Something not suitable for children’s eyes..

To avoid splurging unnecessarily, make sure you add “calendar girls” to your list of negative keywords.

Do Your Homework: Competitive Research for Negative Keywords

 

A great place to begin your search for more negative keywords is a Google search of your primary keywords. What appears on the first few pages are relevant items according to Google, so add any non-transactional words you find there to your list immediately!

 

How to Add Negative Keywords to Your Google Ads Account

 

If you’ve already compiled your comprehensive list of negative keywords, it’s time to get them into action by adding them to your account. To do so effectively, review Google’s helpful guide. Doing this will enable you to optimize your budget and maximize the efficiency of each click!

 

I’ve provided a table of contents so you can easily jump to the different categories:

 

Negative Keyword Categories

Job Related

Research & Stats

Education/Groups

Deals

Price, Quote & DIY

Computer

Manufacturers & Industrial

Materials

Legal

Transportation & Travel

Informational

Media

Adult

Sites

 

Job Related

career

careers

curriculum vitae

CV

employer

employers

employment

full time

hire

hiring

intern

interns

internship

internships

job

job opening

job openings

jobs

looking for work

new hires

occupation

occupations

opening

openings

opportunities

opportunity

part time

recruiter

recruiters

recruiting

recruitment

resume

resumes

salaries

salary

salary

work

 

Research & Stats

about

article

articles

book

books

calculator

case studies

case study

data

define

definition

diagram

example

examples

forum

forums

guide

guides

history

journal

journals

learn about

magazine

magazines

map

map

maps

maps

metrics

news

report

reports

research

resource

resources

review

reviews

sample

samples

statistics

stats

success stories

success story

tutorial

tutorials

what are

what i

white paper

white papers

 

Education/Groups

association

associations

certification

certifications

class

classes

club

clubs

College

colleges

conference

conferences

council

councils

course

courses

education

exam

exams

institute

institutes

instructor

instructors

program

programs

school

schools

seminar

seminars

teacher

teachers

textbook

textbooks

training

tutor

tutorial

tutorials

tutors

universities

university

workshop

workshops

 

Deals

bargain

cheap

cheapest

clearance

closeout

closeouts

closeout

closeouts

discount

discounted

free

hack

hacks

inexpensive

liquidation

low cost

odd lots

overstock

remainder

remainders

short cut

short cuts

shortcut

shortcuts

Price, Quote & DIY

craft

crafts

create

creating

DIY

do it yourself

hand made

handmade

home

homemade

how can

how can I

how do I

how does

how to

make

making

price

prices

pricing

quote

quotes

sample

samples

 

Computer

app

apps

burn

burner

cd

code

community

desktop

developer

developers

disk

download

downloads

DVD

error

file

files

forum

free

freeware

game

games

gnu

hack

hacks

libraries

library

Microsoft

open source

public domain

retail

retail

retailer

retailers

shareware

shortcut

shortcuts

soft ware

software

template

templates

tip

tips

torrent

torrents

video

windows

Windows 10

Windows 2000

Windows 7

Windows 8

Windows 8.1

windows XP

WordPress

Manufacturers & Industrial

antique

consumer

export

exporter

exporters

hobby

import

importer

importers

measurement

metrics

model

models

regulations

rent

rental

repair

repairs

retail

retailer

retailers

rules

safety

specifications

specs

standards

store

toy

toys

used

vintage

 

Materials

aluminum

ceramic

cotton

fabric

glass

gold

iron

leather

metal

paper

plastic

rubber

Silver

stainless steel

steel

stone

vinyl

wood

 

Legal

act

act of

compliance

law

laws

legal

legislation

regulation

regulations

tax

taxes

 

Transportation & Travel

about

advisory

apartment

architecture

arena

bank

blog

blogs

book

books

bulletin

bulletins

channel

condo

county court

festival

home

homes

real estate

trail

 

Informational

book

books

diagram

FAQ

info

information

library

meaning of

news

newsletter

newsletters

newspaper

newspapers

police

theories

theory

weather

what are

what is

when can

when i

where can

wiki

Wikipedia

Media

film

films

graphic

graphics

icon

icons

image

images

jpeg

jpegs

jpeg

jpegs

jpg

jpg’s

logo

logos

lyric

lyrics

music

music video

pdf

pdfs

photo

photograph

photographs

photos

pics

picture

pictures

pix

ringtones

 

Adult

anime

casual encounters

chicks

dating

kinky

naked

nude

personals

porn

porno

sex

x-rated

xxx

 

Sites

craigslist

craigslist

eBay

Facebook

face book

Pinterest

Snapchat

twitter

youtube

utube

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