Are you seeking a powerful tool to optimize your PPC campaigns and drive better results? Look only as far as Wordstream. As a leading platform in digital advertising, Wordstream offers a range of features to help you maximize your conversion numbers, and your ROI and streamline your ad strategy.
In this Wordstream advisor review, we’ll look in-depth at what the Wordstream platform offers, from its powerful campaign management tools to advanced reporting and analytics features. We’ll explore the pros and cons of using the Wordstream software and discuss how it compares to other PPC management tools on the market and other platforms.
Whether you’re a seasoned digital marketer or just getting started with a PPC campaign, our Wordstream review will give you the insights and reviews you need to decide whether this platform is the right choice for your own business needs. So sit back, relax, and dive into our comprehensive evaluation of Wordstream.
The founder of Wordstream is Larry Kim, a renowned entrepreneur and digital marketing and advertising expert. Kim began his career in software engineering, working for companies like EMC Corporation and MathWorks before shifting to online business, marketing, and advertising.
In 2007, Kim founded Wordstream with a sales team intending to make software to help businesses of all sizes improve their PPC advertising campaigns. Under his leadership, the company grew rapidly, attracting thousands of customers and earning recognition as one of the fastest-growing companies in America.
In addition to his work with Wordstream, Kim is a prolific writer and speaker on digital, marketing and advertising, entrepreneurship, and technology. He has been featured in publications like The New York Times, Inc. Magazine, and Forbes and has spoken at events, including the Search Marketing Expo and the Online Marketing Summit.
Kim’s expertise and innovative approach to new business and digital marketing have helped shape the industry of digital marketing as we know it today, and his legacy continues to inspire and influence marketers worldwide.
What is Wordstream?
Wordstream is a cloud-based platform designed to help businesses of all sizes optimize their pay-per-click (PPC) advertising campaigns. The platform offers a range of features, tools, services, and free tools to help users streamline their ad strategy and business together, from advanced campaign management tools to powerful reporting and analytics capabilities.
With Wordstream, users can create, manage, and optimize their PPC ad campaigns across multiple search engines and social media platforms, including Google Ads, Bing Ads, and Facebook Ads. The platform gives users insights into the individual campaign and key metrics like click-through rates, conversion rates, and cost-per-click, allowing them to make data-driven decisions about their ad spend and strategy.
Plus, to its campaign management and analytics features, Wordstream also offers a range of tools to help users optimize their ad copy and keyword selection, including a full keyword tool and research tool, a landing page grader and keyword tool, a good tool, a keyword tool, and an ad copy analysis tool.
Some of its best features include:
- Campaign Management: Wordstream provides users with a centralized dashboard for managing their PPC campaigns across multiple search engines and social media platforms. Users can easily create, edit, and optimize their campaigns, and the platform offers tools to help them manage budgets, bids, and ad targeting.
- Keyword Research: Wordstream’s powerful keyword research tool allows users to find new keywords and identify high-performing keywords for their campaigns. The agency provides insights into search volume, competition, and cost-per-click, helping users make data-driven decisions about their keyword strategy.
- Ad Creation and Optimization: Wordstream offers a range of tools to help users create and optimize their ads, including ad copy analysis and landing page optimization. The platform also provides A/B testing functionality, allowing users to test different ad variations to identify the best-performing options.
- Reporting and Analytics: Wordstream provides users with powerful reporting and analytics tools to help them track the performance of their campaigns. The platform offers insights into key metrics such as click-through rates, conversion rates, and cost-per-click. It provides customizable reports to help users visualize their data and identify areas for improvement.
- Customer Support: Wordstream offers excellent customer support, with dedicated account managers and a support team available to answer questions and provide guidance. Users can also access a wealth of resources, including webinars, tutorials, and a knowledge base, to help them get the most out of the platform.
Wordstream offers several pricing plans to fit the needs of different businesses. The company’s most basic program, designed for small businesses, starts at $79 per month and includes features like ad creation and optimization, campaign management, and keyword research.
- Ideal for small businesses or advertisers just getting started with PPC.
- Includes campaign creation, optimization and management, ad creation, keyword research, and basic reporting.
- Supports advertising on Google and Bing.
- Designed for businesses with more complex PPC needs.
- Includes all the features of the Starter Plan, plus additional features such as cross-platform ad scheduling, call tracking, and conversion tracking.
- Supports advertising on Google, Bing, and Facebook.
- Ideal for larger businesses with more advanced PPC requirements.
- Includes all the Plus Plan’s features, including additional features such as custom reporting, access to the Wordstream API, and dedicated account management.
- Supports advertising on Google, Bing, and Facebook.
- Designed for large-scale advertisers with extensive PPC needs.
- Includes all the features of the Pro Plan, plus additional benefits such as advanced geotargeting, enhanced reporting, and a higher level of dedicated account management.
- Supports advertising on Google, Bing, and Facebook.
Wordstream offers several bonuses to enhance the user experience and help businesses get the most out of their PPC campaigns. Here are some of the prizes offered:
Landing Page Builder:
Wordstream’s Landing Page Builder allows users to create and test custom campaign landing pages. This feature is designed to improve conversion rates and can help businesses maximize the ROI of their PPC spend. The Landing Page Builder is available as an upsell for an additional fee.
Wordstream’s Call Tracking feature allows users to track phone calls generated by their ads, providing valuable insights into campaign performance. This feature helps businesses understand which ads and keywords are driving phone calls and can help optimize their campaigns accordingly. Call tracking is also available as an upsell for an additional fee.
Facebook Ads Management:
Wordstream offers customers a Facebook Ads Management feature that allows users to create, manage, and optimize their Facebook ad campaigns alongside their paid search campaigns. This feature can help businesses expand their reach and target audiences on the world’s largest social network. Facebook Ads Management is available as an add-on for an additional fee.
Dedicated Account Management:
Wordstream’s higher-tier plans offer dedicated account management, with a team of experts available to take business needs and provide guidance and customer support throughout. This feature can especially benefit businesses with more complex PPC needs, ensuring they receive personalized attention and support.
Training and Support:
Wordstream offers a range of resources to help users get the most out of the platform, including webinars, tutorials, and a knowledge base website. These resources can help businesses learn best practices for PPC advertising and make the most of Wordstream’s features.
Here are some of the upsells and their prices:
Landing Page Builder
The Landing Page Builder is available as an upsell for an additional fee. Pricing varies based on the specific plan and level of customization required.
Call tracking is available as an upsell for an additional fee, with pricing starting at $10 per month.
Facebook Ads Management
Facebook Ads Management is available as an add-on for all ads for an additional fee, with paid ads for pricing starting at $49 per month.
Dedicated Account Management
Dedicated Account Management is included in Wordstream’s higher-tier plans but can be added as an upsell for an additional fee for lower-tier plans. Pricing varies based on the level of customer support required.
Custom Reporting is included in Wordstream’s higher-tier plans but a free tool can be added as an upsell for an additional fee for lower-tier plans. Pricing varies based on the specific reporting needs of the small business itself.
How to use Wordstream?
Using Wordstream is a straightforward process, and the platform offers a range of tools to help businesses optimize their PPC campaigns for more conversions and save time. Here’s a step-by-step guide on how to use Wordstream:
- Sign up for an account and choose a pricing plan.
- Set up your campaigns using Wordstream’s centralized dashboard.
- Conduct keyword research using Wordstream’s tools to find high-performing keywords.
- Create and optimize your ads using Wordstream’s ad creation tools.
- Monitor campaign performance using Wordstream’s reporting and analytics tools.
- Utilize additional features such as landing page optimization and call tracking to enhance your campaigns.
By following these steps, businesses can use Wordstream’s tools to optimize their PPC campaigns for more leads and achieve greater ROI.
Pros and Cons
- Powerful PPC Management: Wordstream offers a comprehensive suite of tools to help businesses manage and optimize their PPC campaigns, from keyword research to ad creation and optimization.
- Cross-Platform Support: Wordstream supports advertising on multiple search engines and social media platforms, including Google, Bing, and Facebook, making it a versatile solution for businesses of all sizes.
- User-Friendly Interface: Wordstream’s dashboard is intuitive and easy to use, even for beginners. This makes it a great choice for businesses looking for a platform to help them get up and running quickly.
- Advanced Reporting and Analytics: Wordstream provides users with powerful reporting and analytics tools, allowing them to track key metrics like click-through rates, conversion rates, and cost-per-click. This data can be used to optimize campaigns and improve ROI.
- Excellent Customer Support: Wordstream offers dedicated account management and a support team available to answer questions and guide users.
- Cost: Wordstream’s pricing can be higher than other PPC management platforms, especially for businesses with more advanced needs.
- Learning Curve: While Wordstream’s interface is user-friendly, a learning curve is still associated with using the platform’s more advanced features.
- Limited Integration: While Wordstream offers integration with third-party tools like Google Analytics, there are limits to the types of integrations available.
- Lack of Advanced Features: While Wordstream offers a comprehensive set of tools for PPC management, some users may find that the platform lacks certain advanced features that they require.
While it does come with a few issues and some drawbacks, such as cost and a learning curve, its strengths in cross-platform support, user-friendly interface, great platform, and advanced reporting and analytics make it a solid choice for small businesses looking for a free tool to optimize their PPC campaigns.
Frequently Asked Questions
Does Wordstream advisor offer a free trial?
Wordstream offers a free trial period for new users to test the platform.
Which search engines and social media platforms does Wordstream support?
Wordstream supports advertising on Google, Bing, and Facebook, among others services.
Is Wordstream suitable for businesses of all sizes?
Wordstream is a software company designed to support businesses of all sizes, from small startups to large corporations.
In conclusion, Wordstream is a powerful PPC management platform offering various features and benefits to help businesses optimize their advertising campaigns. From keyword research to ad creation and optimization, Wordstream provides users with the tools they need to maximize ROI and improve the performance of their campaigns.
While its pricing can be higher than some other PPC management platforms, its strengths in cross-platform support, user-friendly interface, and advanced reporting and analytics make it a solid choice for businesses of all sizes.
Wordstream is a reliable and effective solution for businesses looking for a great tool to optimize their PPC campaigns and achieve greater ROI.