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The Best SpyFu Alternatives

The Best SpyFu Alternatives

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Are you looking for the ideal SEO & PPC toolkit to supercharge your business? Unsure if SpyFu is suitable for your requirements? No need to panic, we’re here to help you find some great Spyfu alternatives!

If you’re in the market for a SpyFu substitute, look no further! This post provides a rundown of some of the most popular competitors and platforms that can act as great alternatives to SpyFu. All options share many features with SpyFu so you know they will provide optimal performance.

Furthermore, some of these options offer added benefits and features making them even more attractive to your needs.

Let’s look at the available options:


At the top of our list for SpyFu alternatives is Semrush – an all-inclusive SEO & PPC toolkit that’s great for any type of user. It provides comprehensive features and analytics to help you take your business to the next level, making it a no-brainer choice!

Although SpyFu and Semrush both offer SEO tools to analyze competitors’ strategies, Semrush stands out as a ‘true’ all-in-one platform due to its plethora of various other resources. Everything you need is in one place with dozens of different tools that can help make your online marketing campaigns successful – many of which are not included in SpyFu’s toolkit. With Semrush, it’s easy to access data-driven insights so that you can craft the best possible PPC and SEO campaigns.

For instance, Semrush not only offers the conventional SEO and PPC tools (i.e., keyword research, rank tracking, link building), but it also comprises social media marketing features that enable users to schedule posts, generate content ideas as well as observe their competitor’s social performance – an advantage that SpyFu does not currently have.

Semrush also features its Site Audit tool, which looks for more than 130 SEO errors and helps you repair them. This is an advantage that SpyFu lacks.

If you’re looking for local SEO results, Semrush is the clear winner compared to SpyFu. When it comes to SERP data analysis, SpyFu only has two databases in UK and US while Semrush provides access to a whopping 142 databases all over the world. With such extensive reach, leveraging region-specific SEO tactics with the help of this platform can give your local efforts just that edge they need! Given all these advantages, it’s no wonder why so many users include Semrush as part of their digital marketing arsenal – but what are its drawbacks?

Semrush may indeed cost more than SpyFu. However, if you’re able to increase your budget a bit, it would be worth the extra money due to its wide range of useful features.

Pros and cons

Pros Cons
Advanced tools and features Very expensive
Accurate and reliable Not geared towards beginners with so many features
Great for local SEO
Site auditing tool


Plans start at $99.95/month. Some tools are free (with limitations) once you register for a free account. A free trial is also available.

SE Ranking

If you’re looking for an exceptional all-in-one SEO software solution that doesn’t break the bank, then SE Ranking is your go-to. We highly recommend it to individuals over businesses as it offers a perfect blend of features and affordability.

There are many things to appreciate with the suite of high-grade tools that both SEO and PPC offer from SE Ranking, similar to SpyFu.

With its precise rank tracking tool, daily updates ensure that the data associated with your organic positions is always current and reliable. Moreover, you can use it to track keyword rankings at a local level – such as country, region, or city – across all main search engines.

SE Ranking’s exhaustive website audit tool stands out from the rest. It is an extremely powerful auditing solution that can help you discover numerous on-page and off-page optimization possibilities for your business!

With the backlinks analysis tool, you can easily assess and monitor your link profile (or that of competitors). Plus, you have access to all referring domains. Utilize this powerful instrument to keep an eye on your own backlinks or discover novel link-building prospects by examining other businesses in your industry.

With a massive database of over 3 billion keywords, SE Ranking’s keyword research tool provides you with valuable Google autocomplete data. Not only will it help you discover high-traffic and low-competition search terms, but its metrics also allow you to evaluate them according to keyword search volume! Get the most out of your content strategy by investing in this powerful tool.

In addition to the primary tools, SE Ranking offers some added benefits that we really appreciate. For instance, its ‘page changes monitoring’ feature ensures you never miss a beat! It notifies you of any alterations to your website or those of competitors so that you can respond swiftly and effectively.

The SEO strategy can be effectively managed with a marketing plan. This step-by-step guide helps you stay organized and provides you with an actionable to-do list that is easy to follow. As tasks are completed, simply check them off the list or add custom activities as desired.

The SE Ranking mobile app is a neat bonus, which allows us to stay productive and monitor key modifications while on the go.

What makes SE Ranking stand apart from SpyFu is its pocket-friendly pricing model. You can customize your plan based on the number of keywords you need to track, frequency of tracking, and length of subscription period; thus making it an ideal choice for entrepreneurs who don’t require extensive usage as they are guaranteed not to overspend on services that aren’t needed!

Pros and Cons

Pros Cons
Custom marketing plan Support needs work
Robust SEO & PPC toolkit Backlink index could be better
Flexible pricing Lacks advanced/specific SEO metrics
Mobile support


You can try it for a 14-day free trial, no credit card is required! Their plans start from only $23.52/month and increase based on your usage needs.


Serpstat is an incredible alternative to SpyFu, as it encompasses all aspects of SEO alongside PPC research and content marketing. With this tool in your arsenal, achieving success online just got a lot simpler!

With its comprehensive suite of features, Serpstat stands out as the premier choice for SEO marketers. From daily tasks to bigger projects, you can do it all with this award-winning toolset.

The integrated rank tracker makes it simple to inspect and review your organic keyword rankings, observe their movements over time, analyze traffic distribution against competitors, create visual representations of SERP data, and more.

If you’re marketing a local business, it’s important to select the region for tracking rankings in your settings. This enables you to customize and personalize your strategy specifically for that particular area or market.

Our backlink analysis tool allows you to acquire an in-depth understanding of the link data for any domain. Find out precisely how many referring domains and pages refer to a website, as well as analyze those referral sources with metrics like Trust Score, Page Rank, and Alexa rank.

Maximize your backlink profile by quickly and easily seeing who your main competitors are with a side-by-side comparison. After that, delve deeper into the profiles of those most authoritative rivals to identify which pages drive them the best link traffic; this way you can inform content strategies for yourself! Plus, never miss a beat in tracking new or lost backlinks since data is available up to two years ago.

But that’s only the tip of the iceberg for what Serpstat can do. It also has potent keyword research abilities to help you find valuable search terms worth targeting, as well as a comprehensive site audit solution.

The website auditing tool is truly remarkable. The identified issues are all assigned a priority status and your website receives an SDO score. How-to-fix instructions provide you with the necessary steps to clean up any messes that may exist on your site, making it easier than ever before!

Don’t forget about Serpstat’s awesome competitor research tools! Utilize them to determine who your largest SEO and ad adversaries are, observe the organic keywords they rank for, and keep an eye on their progress over time—all of this and more.

Pros and cons

Pros Cons
Access to advanced tools Lack of social media marketing tools
Cost-effective for individual users Expensive for many users in teams
Local ranking data


For the most cost-effective option, subscribe to their plans for 24 months or more upfront at only $45/month. If you’re new, take advantage of the free account that lets you explore and experience all the basic features with daily credits!


If you’re new to SEO and keyword research, Mangools is your go-to tool. It’s a powerful yet simple solution with an intuitive UI that makes it easy for anyone to understand how to use the software. There’s no need to invest in costly training or become an expert; Mangools has done all the hard work for you!

Mangools is an invaluable tool for any SEO marketer. By combining 5 powerful tools into one comprehensive package, Mangools makes it easier than ever to analyze and optimize your online presence. The SiteProfiler feature stands out in particular as a top-notch alternative to SpyFu’s competitive analysis capabilities; with SiteProfiler, you can quickly assess your competition’s authority level, Alexa ranking, website traffic stats, social media performance metrics, and more!

Besides SiteProfiler, you will gain access to Mangools’ KWFinder (for keyword research), SERPChecker (to measure your SERP performance), SERPWatcher (track rankings of your webpages), and LinkMiner (create backlinks and review those already existing).

Every one of these tools is exceptionally easy to use! Mangools has designed its platform with simplicity in mind, allowing even beginners with little technical expertise to easily get around the interfaces and complete all necessary tasks without any stress.

Despite being optimally tailored to novices, Mangools has an astonishing track record of enterprise-level clientele. It is favored by renowned brands such as Alexa, Adidas, Skyscanner, and Airbnb.

Pros and Cons

Pros Cons
Casual-user-friendly Lacks tools
Simple UI Results not 100% accurate
Five tools in one
Great for competitor analysis


Get started with a 10-day free trial and start enjoying the benefits of Mangools for just $29.90/month when you pay annually!

SEO PowerSuite

SEO PowerSuite is the perfect desktop-based solution for anyone looking to replace SpyFu. This downloadable all-in-one SEO software features dozens of different tools, giving you complete control over your website’s success!

SEO PowerSuite is a powerful, feature-rich software that includes an expansive range of tools divided into four distinct toolkits: Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant.

With the Rank Tracker, you can monitor your position in over 300 search engines and come across unique keyword ideas. It is equipped with a remarkable set of 17 different keyphrase research tools that give you an edge over the competition by exposing keywords they are unaware of.

SEO SpyGlass is the perfect tool for uncovering your competitors’ most efficacious backlinks. Their current database can be supplemented with Google Analytics and Search Console data, giving you unparalleled control over how you conduct SEO research and achieve desired outcomes!

SEO PowerSuite comes packed with lots of features, yet it’s surprisingly affordable. Its generous free plan is unbeatable, and even its premium licenses are much more budget-friendly than those offered by competitors.

With it being a desktop tool, this product is incredibly affordable due to the lack of costly cloud-based platform fees. Therefore, the company can happily pass these savings on to its valued customers.

Pros and Cons

Pros Cons
Feature-rich Requires Desktop installation
Beginner-friendly Big download size
Economical plans There’s no monthly payment plan
The free plan gives advanced features


SEO PowerSuite is available for free, with a standard version that can be downloaded and utilized immediately. If you wish to take advantage of additional usage benefits and extras, paid licenses start from only $299/year – an excellent value!


WebCEO is the perfect choice for agencies that require project management, reporting tools, and white-label capabilities. This comprehensive suite of SEO & digital marketing tools rivals SpyFu in its robustness and provides a more efficient way to grow your business.

SpyFu is a premier SEO platform with 23+ useful tools to help you dominate competitor research, link-building strategies, keyword research tactics, and more. Easily track your rankings as you take advantage of these powerful features!

Furthermore, its additional features make it the ideal tool for agencies. Project management capabilities are one of these features; users can craft several projects and allocate roles to their team while batch scheduling SEO tasks, then utilize widgets to track progress.

Furthermore, you can use WebCEO’s white label feature to host and set up a marketing platform on your own domain that is branded by yourself. When using this solution, your clients will be none the wiser!

With an embedded SE Ranking lead generation widget, you can have fresh and relevant leads funneling directly into your mailing list. All it takes for this to happen is a simple installation on your agency website where users can request an SEO report delivered straight through their email inboxes. With these contacts secure, you now have the means of nourishing them with more marketing services tailored specifically toward their needs!

It goes without saying that a comprehensive toolkit should have robust reporting capabilities. With WebCEO, you can deliver tailored SEO reports to your clients in an aesthetic and branded manner with minimal effort. You’ll be able to automate the process so that it runs like clockwork!

Pros and Cons

Pros Cons
Complete SEO solution No PPC tools included
Extensive reporting capabilities
Widget to track lead generation


Begin your journey by signing up for just $33/month when billed annually. For more advanced needs, the agency plans start at only $83/month and come with a complimentary 14-day trial to get you started!


Morningscore, a straightforward and intuitive platform for SEO, offers personalized guidance and an effortless interface to make search engine optimization as easy as possible. With Morningscore being the choice to SpyFu, it’s time you take control of your website’s visibility.

Morningscore is a useful tool for researching your SEO competition, monitoring keyword rankings, and examining backlinks- just like SpyFu.

What makes Morningscore truly unique is that it uses gamification to make SEO effortless and enjoyable. You can create ‘SEO Missions’ which will motivate you to hone in on the most profitable tasks, as well as help keep all of your activities organized. In contrast, SpyFu does not provide this same type of user experience.

With Morningscore, you gain access to a truly one-of-a-kind feature – estimations of the exact monetary value of SEO in multiple currencies. This is designed with ROI optimization as its goal; allowing you to allocate your marketing budget more intelligently and get better results in return.

SEO is incredibly easy to comprehend thanks to the user-friendly interface, no matter the skill level or previous SEO knowledge.

Pros and Cons

Pros Cons
Gamification features No PPC tools
Provides monetary value of SEO tasks Lacks social media marketing tools
Easy-to-use interface


Get started for as little as just $5/month ($60/year) with the basic Morningscore version or opt-in to our 14-day free trial without needing a credit card. For more advanced plans, regular plans begin at $65/month or $650/year while Enterprise Plans start from $685/month or $6,850 annually.


Ahrefs is a very renowned all-inclusive SEO platform, even more advanced than Semrush. It’s not hard to understand why it has become a favorite for many expert SEO professionals and large companies such as Facebook, Netflix, and Uber – Ahrefs provides the best of everything that’s considered essential in terms of search engine optimization.

Ranking among the top SEO platforms on the market, it stands out from its competition with a reputation for delivering more precise and advanced results. While SpyFu may have an edge when it comes to PPC insights, this platform excels in all other areas.

Ahrefs is unparalleled in its capacity to provide strategic insight into your competitors. Our favorite tool, Site Explorer, provides an invaluable edge over SpyFu’s competitor analysis feature. With this one tool alone you can gain a wealth of knowledge and understanding about those who are competing with you in the marketplace!

Instantly, you’ll be able to perceive the key words that are fueling their traffic, which of their pages have been most successful and the sites that they’re connected with (alongside the value of these resources). You can also conduct research into your rivals as well as discover all about what paid search campaigns they’ve implemented and where exactly they’re routing outbound payments.

Ahrefs’ vast backlink database is the perfect tool for discovering remarkable link-building opportunities.

To supplement your efforts, the Keyword Explorer, Content Explorer, Site Audit, and Rank Tracker are at your disposal.

Pros and Cons

Pros Cons
Extensive database No free trial option
Highly accurate and reliable Expensive
Advanced tools bundled Report credits available on the lowest and highest plans are the same
Perfect for SEO & PPC competitor analysis


Unlock the full potential of your website with Ahrefs plans, starting as low as $83/month when billed annually.

Unfortunately, a free trial is not available. Still, you can test the Site Explorer and Site Audit tools at no cost with restricted access after signing up for Ahrefs Webmaster Tools. You must verify your website; however, Ahrefs has yet to explain how they will utilize data from users who authenticate through Google Search Console.

With Ahrefs, you are limited to 500 monthly reports each month and any overages will be billed directly with no prior notification. Although usage can be tracked conveniently in a dropdown menu, it still makes cost overruns an issue if your team is larger.


If you are searching for an exceptional SpyFu alternative, look no further than iSpionage. It is designed specifically to help with SEO and PPC competitor research; however, it goes one step beyond that by providing more in-depth insights than even SpyFu could offer!

SpyFu gives you the power to uncover your rival’s target keywords, expenditure breakdowns, advertisement campaigns, and bidding techniques. With SpyFu in hand, you have a clear advantage over your competition.

Not only that, but you can also use SpyFu to measure the financial success of your campaigns and gain a comprehensive understanding of their sales funnels, such as the landing pages they’re using to transform clicks into conversions. This advantage is something that cannot be found in any other platform like SpyFu.

With iSpionage, you have the unique opportunity to access proprietary metrics such as the Ad Effectiveness Index (AEI) and Keyword Effectiveness Index (KEI). These two indicators are not available on SpyFu but provide invaluable data in terms of which ads and keywords drive your competitors’ success. Utilize these powerful tools today to gain a strategic edge over your competition!

Pros and Cons

Pros Cons
Advanced PPC features SEO tools need work
Proprietary metrics Lacks free trial
See and analyze competitor’s whole sales funnel


iSpionage pricing plans start at an affordable rate of $50/month when billed annually. If you’re a first-time user, they offer a 30-day money-back guarantee, which means that you can trial our product risk-free! Please keep in mind, that the maximum number of data points allowed for download is 1,000 to qualify.

Moz Pro

Moz Pro is a top-tier collection of SEO tools with plenty in common with SpyFu, but it distinguishes itself through its expansive backlink database and impressive competitor analysis abilities. It is also the mastermind behind Domain Authority (DA) and Page Authority (PA)— two of the most influential metrics for assessing your competition.

Moz Pro is beloved for the link-building tools it offers. Boasting an expansive database of over 35.5 trillion backlinks, you now have the power to gain a comprehensive understanding of your competitors’ link profiles and strategies! Armed with this newfound knowledge, it’s easy to devise successful tactics that will give you the edge in no time!

We’re supporters of the integrated on-page optimization tool. It gives you prioritized tips to improve your content for higher rankings with your target keywords.

Pros and Cons

Pros Cons
Proprietary authority metrics Severe Usage limits
Strong keywords and backlinks database Absence of PPC analysis features
Good features for on-page optimization
Expansive SEO solution


Begin your journey for only $79 per month — billed annually. And if you’re not ready to commit yet, don’t worry—you can try it out first with a 30-day free trial period!

Keyword Spy 

Keyword Spy is a tool for digital marketing, SEO, app development professionals, and business owners who manage their own digital marketing. It helps users who aim to enhance their online presence, optimize their content, and gain a competitive edge in their respective markets.

Keyword Spy offers an extensive array of data points for each keyword, including trends, search volume, and difficulty scores. This cluster of features is handy for those who have experienced a drop in traffic following a Google core update, as it prompts users to ask critical questions about their content and offers insights for improvement!

The software’s topical cluster tool, which also uses AI, stands out as one of the best in its class. It helps users understand how keyword topic groups work, which is an intelligent way to structure content and improve SEO.

Pros and Cons

Pros  Cons 
Extensive research capabilities  The content editor feels clunky
Includes a translation module  The AI content generation capability needs improvement
Accurate trending data and topical cluster report 
Includes a Google Core Update tool for content improvement


The Keyword & AI Spy Basic plan, priced at $244 per month, offers 50 searches/page optimization and 500,000 AI credits, equivalent to 350,000 words or approximately 350 articles. It also includes 500 keyword difficulty-scoring analyses. For larger teams with more extensive needs, the Keyword Spy Team + AI Spy plan is available at $544 per month.

For users seeking long-term access, Keyword Spy offers a lifetime access option for Keyword Discovery. This option allows users to stack up to 3 codes and includes a 60-day money-back guarantee.

SpyFu alternatives FAQ

What is SpyFu?

SpyFu is an all-encompassing digital marketing platform, not only offering a renowned SEO & PPC competitor analysis tool but also providing everything you need to plan out your search engine optimization and paid search strategies. This includes helpful tools such as keyword research, backlink building, outreach programs, SEO contender studies, PPC assessments, and more—allowing you to stay up-to-date with the latest ranking trends while developing targeted campaigns for maximum returns.

What are the biggest disadvantages of SpyFu?

SpyFu may not be the perfect fit for everyone, and customer reviews have pinpointed numerous disadvantages of this toolkit. If these don’t align with your needs or expectations, it’s best to explore alternative solutions that could better suit you:

No SEO audit capabilities. Unlike some all-in-one SEO toolkits, you won’t be able to utilize SpyFu for website audits that identify technical SEO issues. However, you don’t necessarily have to disqualify SpyFu because its entry-level plan is highly budget-friendly compared to other digital marketing tools, and you can easily couple it with the free version of SEO PowerSuite, which features an impressive website audit!

Not good for local SEO. If you are running a local business and only advertise locally, SpyFu is not the best option for you since it only indexes on a local level.

Weak keyword research & backlink analysis. While SpyFu is great for competitor analysis, some users still feel that it falls short in terms of SEO research and backlink analysis. However, our tests have proven otherwise! We found SpyFu to be a powerful keyword research tool – giving other toolkits a run for their money!

How accurate is SpyFu?

SpyFu claims its SEO clicks and Ad Budget estimations are around 90% accurate; however, we can’t guarantee that this is fact. Some of the approximations were slightly off according to our evaluation, but not by much. According to our trials, SpyFu is less exact compared to other services such as Semrush.

No matter the SEO analysis tool you employ, it’s essential to keep in mind that they are far from infallible. These tools work best when used as a guide for approximations such as page views, traffic volume, and keyword searches. Although utilizing these programs is essential, remember to never rely solely on them instead of conducting your own website analytics.

Are there any free SpyFu alternatives?

Although there are no complimentary tools that can match the detail and data presented by SpyFu, several alternative solutions have free trials or restricted accounts with limited information which may be suitable for businesses considering their requirements. SEO PowerSuite’s complimentary version is one of the closest competitors; however, its features are slightly inferior to some of the other options available.

Is Semrush worth the cost?

Semrush is your best bet if you’re looking for a powerful all-in-one marketing toolkit that can splurge a bit. Compared to SpyFu which offers basic competitive intelligence features, Semrush has an upgraded feature set that’s more comprehensive and sophisticated. Moreover, the data delivered by this platform are accurate – particularly local stats. So if your budget allows it – go with Semrush! On the other hand, SE Ranking would be great too should you wish to save money without compromising the quality of service.

Finding the best SpyFu alternatives for your business

That’s the end of our review of alternatives for SpyFu! It is apparent that there are many diverse options to pick from—and these tools share a lot in common. So how do you decide which one fits your business best?

Ultimately, your budget and desired features will help you decide which package to choose. To summarize our top three suggestions:

  1. When it comes to choosing a SpyFu alternative, Semrush is the clear winner. It’s an all-encompassing SEO and PPC toolkit that can do just about anything SpyFu can – plus so much more!
  2. If you’re looking for a budget-friendly alternative to SpyFu, SE Ranking is the perfect solution. It offers an ideal blend of features and scalability without breaking the bank!
  3. If neither of the above solutions is right for you, then consider testing out Serpstat. It offers more than 30 incredible tools specifically designed to optimize your SEO and PPC strategies!

With our post, we hope you can now go forth and find an SEO & PPC toolkit that is the ideal match for your business. These Spyfu alternatives can help you bring your business to the next level.

Joe Troyer
Joe Troyer

Joe Troyer is the Founder of Virtual Valley. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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