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The Best SEMRush Alternatives

semrush alternatives

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Trying to compete with Semrush is a formidable task. It offers exceptional features that have become the benchmark for entrepreneurs and marketers worldwide. Its analytics reports, backlink audit reports, and keyword research toolkit are some of its most acclaimed capabilities – they truly set it apart from any other Semrush alternatives!

Not only does this tool provide a wide array of solutions for businesses, but it also comes with an expensive price tag. Nevertheless, the features are invaluable and could be extremely advantageous to any business size or scope.

The exorbitant costs of Semrush can be a hindrance for freelancers and startups searching for an economical keyword research platform or all-inclusive marketing solution. This is why alternatives to Semrush have become increasingly popular in the market recently, providing quality services at more competitive prices compared to those offered by Semrush. Although not free, these solutions give users options that are much more cost-effective than paying full price with Semrush.

Trying to find the perfect Semrush alternative that meets your needs and falls within your budget? We’ve got you covered! Our comprehensive review of 12 top-rated SEO tools enables you to compare features, and prices and decide on what works best for you. Get started today in finding a tool tailored specifically toward enhancing your website’s success.

What Are the Top Semrush Alternatives: Free and Paid

Finding the best Semrush alternatives could be a daunting task since there are so many options out there. It is tempting to choose software solutions that offer flashy features but make sure you do your research first. Some of these SEO tools come with money-back guarantees or free trial periods for up to a month; doing your due diligence can help ensure you don’t waste valuable time and resources.

It’s enough to drive you mad. Trying to determine the best solution can be a daunting task, making it difficult to find what works for you.

To simplify your workflow, we’ve researched and examined 12 of the top Semrush alternatives. Give them a try!


WASK is the perfect digital marketing solution for any business, eliminating all difficulties associated with the management and publication of Facebook and Google ads.

Thankfully, WASK is full of features that support people in getting the most out of their ads. The Competitor Analysis Tool deserves special mention as it allows you to measure your competitors’ website traffic and digital ads. Moreover, you can seize the opportunity to inspect organic or paid keywords from them too, along with keeping an eye on backlinks and top-visited URLs.

Top Features

  • With its unique competitor analysis tool, you can monitor your competitors’ ads and website traffic data. Additionally, this resource allows for direct comparison to your metrics – giving you the power of insight into their strategies so that yours is top-notch!
  • Instantly enhance your lagging ads with the power of WASK’s optimization tool!
  • Through WASK, you have the convenience of releasing both Google and Facebook ads from one platform. Additionally, it allows you to manage your campaigns and monitor all metrics in a single view.
  • Their design tool is indispensable for crafting ads on various social media platforms, including Instagram, Facebook, Google Display Network (GDN), Twitter, Snapchat, and LinkedIn.
  • Saving time and effort, AutoPilot rules are a necessity during hectic times. By scheduling your Facebook, Instagram, and Google ads in advance, you can easily initiate budget alterations or stop/start operations with minimal effort.


WASK offers a selection of pricing plans that suit every budget; Basic ($14/Monthly), Premium ($29/Monthly), and Professional ($49/Monthly). Plus, you can take advantage of the Freemium Plan for 15 days free.

SE Ranking

Se Ranking landing page screenshot

SE Ranking is an exceptional SEO platform that rivals Semrush yet at a fraction of the cost. It has all the tools necessary to make your website thrive in today’s digital world; from backlink checkers and SERP Analyzers, to on-page SEO checkers and keyword research tools — SE Ranking bundles it up nicely into one comprehensive package! Not only does this save you time, but also money for both businesses and agencies alike thanks to its white label feature.

SE Ranking gives you the unique opportunity to gain insight into your competitors’ strategies and optimize your site in just a few clicks. Discover what they are doing differently to get more traffic and higher rankings, then use it as an advantageous tool for yourself!

It provides one of the most accurate rank trackers on the market. Utilize it to observe your progress and measure how much effort you are putting in that’s making a difference. If you’re short on funds but still desire an advanced SEO tool, SE Ranking is what you need!

Top Features

  • Unlock the power of comprehensive and current SEO reports that evaluate over 70 parameters for your website’s success.
  • The Keyword Suggestion tool is the ideal solution to any of your marketing strategies. By utilizing this comprehensive platform, you have access to countless keyword ideas with statistics right at your fingertips. Moreover, it allows for an easy look into SERP (Search Engine Results Page) so that your research can be conducted in one place!
  • With the Competitive Research tool, you can gain valuable insight into your competitors’ tactics and determine which of your keywords will yield the best results. By utilizing this strategy, you can make well-informed decisions that are sure to give you a competitive edge over those who do not have access to this invaluable resource.
  • Keep up to date with the most recent alterations on any website using our innovative Page Changes Monitoring feature.
  • Monitor your rank on Google, Bing, YouTube, and Yahoo with the Rank Tracker tool – you can even track down to the zip code level for each search engine up to five different locations!
  • The Social Media Management module makes it easy to keep track of your online presence with the ability to link both Facebook and Twitter social media profiles, as well as schedule posts in advance.


If you’re looking for an unbeatable pricing system, look no further than SE Ranking. Whether your usage frequency is once a week or every 3 days, their plans are budget-friendly and tailored to fit any type of user. But if you plan on using the tool daily? You’ll be glad to know that there are some amazing options available for those who use it regularly as well! Get ready to see your reports soar with these awesomely priced packages – don’t miss out!

  • Essential Plan: $31.20/month
  • Pro Plan: $71.20/month
  • Business Plan: $151.20
  • Custom plan available
  • Free trial available

Advanced Web Ranking

Advanced Web Ranking is the unbeatable standout amongst Semrush alternatives. This device-agnostic tool offers impressive features at an affordable rate, allowing you to use it with ease on any operating system, browser, or device!

Top Features

  • The platform offers customizable white-label reports that can be accessed on demand, or delivered to you daily or weekly.
  • Stay updated on your website’s performance with our comprehensive ranking reports. It covers all SERP features and search engines to give you the most accurate evaluations of your rankings!
  • Localization allows you to pinpoint location-specific data with unparalleled accuracy.
  • The platform creates custom SEO reports based on templates, allowing you to create powerful reports with ease.
  • Integrate your SERP stats into internal tools with their Developer API, which provides a simple yet powerful connection.


AWR offers four distinct packages – STARTER, PRO, AGENCY, and ENTERPRISE – ranging from $44 to $449 per month if paying in bulk for the entire year.


Searchmetrics is a must-have for smart marketers, providing an array of features such as keyword analysis, SEM & PPC, site audit, backlink audit, and SEO. Market insights and cloud integration are also included in the package. But how does it stack up against Semrush? You’ll be amazed when you see what this alternative has to offer!

Top Features

  • With the Global SEO feature, you’ll get access to five years of search data from 130 domains across 30 countries for a complete picture of your website’s performance.
  • With their Local SEO feature, you can stay on top of international developments and be the first to spot major trends across 14 countries.
  • Leverage the power of backlink analysis to markedly enhance your off-page performance.
  • Their thorough website evaluation reports unearth the nuances of your website infrastructure. Moreover, their Visibility Guard feature provides 24/7 security for the webpages that tend to convert most visitors into customers.
  • By offering precise analysis of both PPC and organic strategies, they can provide insightful advice on how to maximize your results.


Take the first step towards success and request a quote or demo from their website today!



If you’re searching for an alternative to Semrush, Serpstat may be exactly what you need. Their growth-hacking tool is perfect for content marketers and entrepreneurs alike, with a wide range of services including position tracking, site audit, competitor keyword research, and many more! With their comprehensive suite of features at your disposal, make sure to give them a try if you want to take your business up another notch.

Top Features

  • With their keyword search feature, you can gain insights into the most successful keywords to use for your web pages and advertisements.
  • They provide comprehensive keyword research, including variations, recommendations, and global SEO data – at zero extra charge.
  • Their SERP analytics accurately identifies your domain visibility, relative positioning, and the pages/content delivering optimal performance.
  • With their proprietary competitor analysis, you can reveal your AdWords competitors’ targeted keywords and budgets. This gives you an edge over the competition so that your campaigns can be tailored to maximize ROI.
  • Their content marketing suite fuses keyword databases with an array of inspiring ideas to help you create engaging content.


Four pricing plans are available for this software solution – Lite, Standard, Advanced, and Enterprise – ranging from an accessible $69/month up to a more comprehensive $499/month. A bonus? Their free tool also contains premium features such as competitor analysis!

Google Keyword Planner

We have to begin our list of free Semrush alternatives with Google Keyword Planner – a handy, user-friendly, and completely free tool that’s included in your Google Ads account.

When comparing it to Semrush, the tool might not be as comprehensive. The data points they provide are at best general estimations and could leave your SEO team scratching their heads. However, if you’re looking for a cost-effective way to acquire insights into your website’s performance then this option is worth considering.

Top Features

  • This tool allows you to locate keywords based on your domain, products, or services and provides SEO campaign proposals tailored around those keywords.
  • Unlock a wealth of valuable information, such as average monthly searches and competitor analysis for keywords, by accessing historical data.
  • With this tool, you can access detailed forecasts about a keyword’s performance that is generated from predicted clicks and probable conversions.
  • With our advanced sorting features, you can easily filter your search results based on clicks, average CPC, CTR, and impressions.


Available to use for free.

Monitor Backlinks

Monitor Backlinks offers a formidable challenge for Semrush, boasting impressively robust backlink audit and SEO analytics features. The convenient dashboard and simplified interface allow users to quickly gain the insight they need to make informed decisions. With these powerful capabilities, Monitor Backlinks is one of the strongest competitors against Semrush on the market today.

Top Features

  • You can access comprehensive backlink audit reports to gain insight into aspects such as Top-Level Domain (TLD) Distribution, Followed vs. No Followed Linking, Most Used Anchor Texts, and the most prevalent linked Pages.
  • With their comprehensive keyword tracking, you can effortlessly monitor location, traffic volume, CPC numbers, and competition scores all in one place. Additionally, they provide the option to tag keywords for improved organization of your data.
  • Constantly monitoring backlinks is of utmost importance, so they investigate reports from Majestic and Moz to ensure 24/7 surveillance.
  • With the disavow list feature, you can easily remove any backlinks that are harmful to your website’s reputation.


Perfect for those just getting started, the Start Plan is their most economical offering at only $25 a month. This plan allows you to track one domain and two competitors, as well as 2,500 links and 50 keywords.


If you’re looking for a reliable tool to assist with keyword research and analysis, then this Semrush alternative could be the ideal solution. Equipped with SEO tools specifically designed to locate keywords featuring low difficulty scores and superior search volumes, it’s sure to meet all of your SEO needs!

Top Features

  • Unlock the power of local SEO with this keyword research tool, which allows you to find and target relevant keywords for your website based on domain and location.
  • In a mere three minutes, this platform can uncover unique and niche-centered long-tail keywords that have gone unnoticed.
  • The keyword research tool can reveal the keywords that your competition is targeting for their domain/URL so you know exactly what works.
  • With SERP reports, you have access to insights on over 50 thousand unique locations!
  • With a single query, you can retrieve reports on hundreds of keywords – thus saving precious time and effort!


Choose from three different plans to suit your budget and keyword search requirements. The Basic plan, costing just $29.90 monthly, offers 100 daily searches; the Premium plan costs an additional ten dollars for 500 queries per day; finally, upgrade to their Agency subscription at $79.90 if you need 1200 research attempts every 24 hours!


ahrefs landing page sceenshot

When comparing Ahrefs vs Semrush, the former stands out due to its accurate and updated data analytics. Additionally, it boasts an experienced SEO Facebook community with helpful marketing tutorials – making it a premier alternative! With these factors in mind, there’s no doubt that Ahrefs emerges as a clear winner between the two.

Top Features

  • With the Organic Search Reports, you can easily analyze your competitors’ traffic and backlinks on an astonishingly granular level. Our reports allow you to view data from over 150 countries with a whopping 150 million keywords!
  • The Content Gap feature reveals the keywords that your rivals are ahead of you in rankings for.
  • Explorer, their keyword research tool, houses an immense library of 3 billion keywords together with their search volumes, traffic, and CPC numbers.
  • Ahrefs has an expansive index of live backlinks, boasting 54 billion web pages crawled and re-indexed every 15 minutes.


For only $179 per month, you can experience the top-rated Standard plan and be able to oversee up to 10 projects! On top of that, if you’re looking for even more savings, consider making an annual subscription as it will get your first two months cost-free.

Raven Tools

Raven Tools is the perfect Semrush alternative. By combining seven SEO and reporting tools into one platform, Raven provides a comprehensive solution for in-house marketing teams, freelancing professionals, SMBs, and large enterprises alike. Additionally, their helpful resources such as their SEO Dictionary and Help Center offer invaluable knowledge to those just starting on their journey. With budget-friendly options available – what are you waiting for?

Top Features

  • With the 30+ available data modules, you can generate comprehensive reports with your insights and observations.
  • With their website audit feature, you can quickly pinpoint any discrepancies in your site’s structure and HTML code.
  • They categorize issues according to their severity and generate an overall website health rating.
  • Uncover the toxic and competitor backlinks lurking in your website with Raven’s Link Manager! Through their partnership with Majestic, you can receive up to 50,000 unique links for any given URL.
  • Their Rank Tracker feature is the ultimate tool for staying informed of your search engine rankings as it provides daily, weekly, and monthly updates across all major search engines like Bing, Google, Yahoo!, Baidu, and Yandex.


Their most sought-after Grow plan is available at the competitive rate of just $139 per month, giving you access to 8 users, 80 domains, and a whopping 20,000 position checks. Make sure your business grows with this amazing package!


Moz stands tall among other Semrush competitors due to its powerful Keyword Explorer feature. By using Moz, you can supercharge your web content and outshine the competition.

Top Features

  • Their powerful keyword research tool, “Explorer”, allows you to create expansive lists of keywords in mere moments. The difficulty score and search volume metrics let you arrange key phrases as per your SEO plan with ease; categorizing and prioritizing them according to your desired outcome.
  • With their assistance, you can accurately assess the SEO effect of your key phrases by monitoring their SERP performance.
  • With the premium MozBar included in all Moz Pro packages, you can access real-time page metrics directly from your Chrome and Firefox browsers.
  • Their site audit feature illuminates missing title tags, broken links, and architecture issues that are hindering website performance.
  • Moz’s link research service can help you craft the ideal backlink profile, allowing you to construct high-quality links and eradicate any that may be considered spam.


Unlock the potential of Moz Pro with plans ranging from $79 to $479 per month when you pay yearly. Every subscription includes access to the invaluable MozBar, 1-on-1 guidance and support, 24×7 online assistance as well as a Q&A forum filled with experienced SEO professionals and Moz associates.

SEO PowerSuite

When comparing SEO PowerSuite against Semrush, it’s essential to take into consideration the features they offer: customer service, search engine compatibility, white-label reports, and a free tool version that allows unlimited site crawls and keyword searches. As an added bonus, with their compelling features, you’ll be able to make decisions based on accurate data.

Top Features

  • Unlock 19 different keyword suggestion tools that provide you with comprehensive insight into the traffic and bounce rate of the keywords on your list.
  • By carefully analyzing 50+ criteria, they can generate in-depth reports and provide smart link-building advice.
  • A thorough site audit can uncover both broken links and missing HTML snippets, as well as offer valuable optimization advice to enhance page indexing and maximize ranking.
  • Their competitive analysis feature offers you a comprehensive look at what makes your competitors successful, allowing you to quickly and effectively decipher their backlinks, keywords, and content strategy.


In addition to the free plan, you can upgrade your access to SEO PowerSuite Professional for just $299 or go all-in with the Enterprise version for only $699.


Cognitive SEO landing page screenshot

To round off our comparison of Semrush alternatives, let’s take a look at cognitiveSEO. How does it compare to Semrush? This resource-filled platform offers the typical SEO tools plus additional features like Google penalty prevention tips and a social visibility tracker. In addition, its intuitive interface makes using these extra features easy. With all of this power packed into one tool, cognitiveSEO stands out as an excellent choice among other options in the market today!

Top Features

  • Their meticulous site analysis feature goes beyond the surface level, uncovering duplicate content, indexing issues, missing meta titles, and insufficient navigation.
  • Their innovative backlink research feature offers up-to-date insights into authoritative websites and performs an in-depth analysis of your web pages to identify any potential link issues.
  • The Link Navigator feature not only collects suspicious links for you to analyze and disavow but also helps keep your website from being flagged by search engines.
  • The Google Penguin Penalty Recovery tool highlights all of your website’s potential problems, such as poor-quality links. You can activate notifications for any incoming questionable links connected to your account to stay ahead of the game and always be prepared.


Sign up for a free 7-day trial, then choose from the Starter or Business packages to get started. The Starter plan is $129.99/month and the Business plan has custom pricing based on your needs – both with onboarding and online support included! With our 24-hour support system, you can rest assured that help is only ever a click away if needed.


What Are Some Alternatives for Semrush?

If you’re looking for the perfect alternative to Semrush, look no further! Advanced Web Ranking, Searchmetrics, Serpstat, and Google Keyword Planner are just some of your options. There are more  Monitor Backlinks, KWFinder, Ahrefs, LinkStorm, and Raven Tools that complete the list of best alternatives for any marketer or SEO specialist who wishes to experience peak performance with their campaigns.

How Much Does Semrush Cost?

Semrush has a free plan, as well as three subscription options: Pro ($99.95 per month), Guru ($161.72 per month), and Business ($374.95 monthly). Make sure to save even more money with an annual billing option!

Are There Free Alternatives to Semrush?

A Google Keyword Planner is a fantastic, free alternative to Semrush. You can utilize it not just for keyword research but also for domain and product searches. Additionally, you get the benefit of brainstorming ideas with your SEO campaigns and assessing historical data such as average monthly search volume while performing competitor analysis. Plus, it forecasts keyword performance on predicted clicks- making Google Keyword Planner an invaluable asset!

Which Is Better – Ahrefs or Semrush?

Ahrefs and Semrush are great competitors when it comes to in-depth data analyses. But one area in which Ahrefs surpasses its competitor is cost – at a yearly subscription of only $179, you’ll save more money than with Semrush! Not only that, but they also include two months’ worth of free usage with the yearly plan. Furthermore, if staying up-to-date on product updates matters to you then Ahrefs has what you need as well – their frequent product updates give them an edge over Semrush.

What Tools Are Used for Keyword Research?

Semrush and Ahrefs are invaluable keyword research tools to find, compare, and analyze keywords both in the present and past. These platforms provide you with an array of data that can help optimize your content’s search engine rankings such as historical searches for old keywords or competitor analysis. With these features at your fingertips, they’re a must-have when creating SEO strategies!

How Do You Use Semrush for Maximum Benefit?

With Semrush, you get more than 40 incredible SEO tools and reports to craft and enhance your PPC, SEO, and SEM campaigns. Don’t just take our word for it – try out the instant keyword overview feature yourself! Get an objective analysis of multiple keywords while also segmenting them according to domain or location. And that’s not all: with its powerful historical data such as average monthly search capabilities, Semrush can forecast traffic a particular keyword is expected to drive!

Which Is the Best Tool to Do an SEO Audit of Your Website?

If you’re looking for a comprehensive tool to audit your SEO, look no further than Semrush. Their Keyword Gap widget can detect overlooked keyword opportunities within the pages of your website and compare them with those of your competitors to suggest improvements. It will also identify the top 5 strongest and weakest keywords associated with your brand – invaluable insights that are essential when crafting an effective SEO strategy.

Which Is Easier to Use – Semrush or Moz?

Semrush and Moz are both easy-to-use keyword research tools that come with extensive learning resources for new users. When it comes to keyword research and classifying, however, Moz reigns supreme! Their “Explorer” tool assists in collecting lists of keywords based on search volume and difficulty scores. Plus, you can prioritize which ones will work best within your content strategy. In comparison to Semrush’s interface, the one from Moz is a lot more user-friendly – ideal for SEO rookies just starting.

Which SEO Tool Is Best for Finding Backlinks?

Ahrefs is one of the most renowned backlink checkers on the market when it comes to SEO tools. Their website claims that theirs is second only to Google in terms of power, but their crawler still checks a whopping 6 billion web pages every day! This implies Ahrefs has an extensive collection of backlinks – not just impressive, but immensely useful too. Its features allow users to identify growth and decline in their link profile while also assessing targeted websites’ profiles as well. To top it off, Ahrefs even offers anchor text analysis for identifying faulty texts and keeping an eye on your competitors’ links.


SEO, website, and link audits can be the key to a successful business. Why? These evaluations assist in identifying why your web pages rank low or lack recognition within your industry. After addressing these issues accordingly, you will find your pages ranking higher as well as gaining more visibility online – ultimately leading to an increase in site traffic and conversion rates!

If you are looking for an economical and efficient way to meet your SEO goals, the Semrush alternatives mentioned in this article will be of immense help. Try out a few of these tools by signing up for their free trials first; once that’s done, invest only in those that match your expectations as well as furthering your SEO strategy. Do you know any other brilliant alternatives that could have been included here? Let us know of them!


Rob Warner
Rob Warner

Rob Warner is a numbers man turned marketing geek. Rob walked away from a successful career in business finance to fulfill his ambition to be a professional marketer. He went from learning the fundamentals of Google advertising to now being a member of the Google Partners Executive Council and with a worldwide team managing over $20 billion of advertising spend a year on behalf of the marketing agencies and their clients. Rob started his own agency in 2012, having already acquired a client base with no larger marketing strategy than just word of mouth.

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