If you’re a marketing agency, outsourcing work is probably a big part of your business. But, it can be tough to know where to start. In this blog post, we’ll show you how to outsource work in three simple steps. By the end, you’ll be able to get more work done without putting in extra hours yourself!
Step 1: Figure out what types of projects you want to outsource
The first step in outsourcing your marketing as a marketing agency is to figure out which types of projects you want to delegate. This will vary depending on your business goals and the skills of your team. Do you have a team? Do you have an in house marketing team? Or is your agency really you, and a virtual assistant? Are you wanting help with tasks for your agency, or tasks for your clients? Instead of just thinking you have an outsourced marketing department, you want to think about experts for each type of marketing initiative. Some common marketing services that are often outsourced include social media management, content creation, link building, content marketing, google ads, website building, search engine optimization and landing pages. Once you have a good idea of the types of projects you want to outsource, you can start to look for service providers who can help you meet your goals.
Step 2: Find multiple outsourcers for each type of project you want to take on
If you’re new to the world of outsourcing, the first step can seem daunting. But don’t worry, with a little effort you can find the perfect provider for every project on your to-do list. The key is to remember that not all outsourcers are created equal. Just as you wouldn’t hire the same plumber to fix your pipes and bake your cakes, you shouldn’t use the same outsourcer for every task. When you’re starting out, it’s best to build a roster of reliable providers, each with their own area of expertise. That way, when a project comes up, you can match it with the right person for the job. By taking the time to find multiple outsourcers, you’ll be sure to always get the best results. Remember as marketing agencies our clients are trusting us to get them results! A good marketing partner will help not just do the tasks, but also help with marketing strategy suggesting specific marketing initiatives, and digital marketing tactics. At the end of the day if you play your cards right you’ll have a fully outsourced marketing team completely running your outsourced marketing agency.
Step 3: Ask each outsourcer how to set expectations with clients
Step one is all about setting expectations with each outsourcer. This step is important because it will help ensure that your clients are getting the deliverables they expect. To do this, you need to make sure that you communicate the scope of work and deadlines clearly. You should also set up a system for tracking progress and giving feedback. By taking the time to establish clear expectations, you’ll make the outsourcing process much smoother for everyone involved.
Step 4: Test each project with multiple outsourcers to ensure you can meet expectations
Once you’ve found a few potential projects, it’s time to put them to the test. For each project, reach out to multiple outsourcing providers and request proposals. Be clear about your budget, timeline, and expectations for the project. Then, sit back and see what comes back. You may be surprised at the range of responses you get. Some providers will be confident they can complete the project within your budget and timeframe, while others will be more conservative in their estimations. It’s important to remember that not all providers are created equal. When it comes to choosing a provider, it’s important to consider not only their proposal but also their track record. Make sure to read reviews and check references before making your final decision. By taking the time to test each project with multiple providers, you can ensure that you find a partner that is capable of meeting your expectations.
Step 5: Manage the project and give feedback
Now that you’ve found the perfect provider, it’s time to sit back and let them do their work. But, that doesn’t mean you should completely hands-off. Once the project is underway, be sure to check in periodically to ensure that everything is going according to plan. If you have any concerns, don’t hesitate to reach out to your provider. It’s also important to give feedback throughout the process. This will help your provider understand your needs and expectations, and ensure that they are meeting them. By taking an active role in managing the project, you can be sure that it will be a success.
Congratulations! You’ve now completed the first five steps of outsourcing. By following these steps, you can be sure to find a provider that is capable of meeting your needs and expectations. So, what are you waiting for? Get started today!
