Do you have trouble gathering and organizing marketing data? Maybe it is the ongoing flow of data, the multiple resources it comes from, or the lack of custom metrics.
Whatever the reason, you don’t have to get stuck in the same old procedures. In today’s post, we’ll be reviewing Funnel.io (Funnel from now on) to provide insights on the potential and capabilities of the tool to enhance how you collect data and how to process it to boost your marketing efforts.
Whether you are a marketer working with a small team or own an agency with a considerable customer base, Funnel can help manage your operations from a holistic view. Read on to discover the full potential of Funnel.
Welcome to Funnel.io
Before we go any further in our Funnel.io review, let us walk you through an overview of the tool, its core features, and its capabilities.
Funnel is a cloud-based data integration platform for users to gather and normalize data from diverse digital marketing platforms like social media, paid search, and other advertising channels.
The platform helps teams automate the processes to collect data, store it and transform it into digestible and relevant reporting consolidating all the data in one place.
What Is Funnel IO Used For?
The robust data transformation tools help users create custom dashboards, automate reporting, and perform data normalization and transformation, in addition to custom attribution modeling for insights into the performance of all marketing activities across multiple marketing channels.
Flexibility is crucial in this tool because it integrates with data from third-party sources using an open API, enabling users to visualize the data using customizable dashboards, user roles, permissions, and a broad selection of data connectors for different marketing and advertising platforms.
Who Uses Funnel?
Businesses of all sizes and sectors can use Funnel to manage, integrate, and analyze data from different sources.
The platform is primarily for marketers and marketing teams searching for tools to optimize their marketing campaigns, obtain insights into their performance in marketing, and boost and automate their reporting procedures.
The platform might also be helpful for organizations that need to manage client data and reporting on a large scale.
Funnel Features
Now that we have a better understanding of the features and capabilities of the tool and how it can contribute to and enrich the way we process our marketing data, it is the moment to address the core features of the Funnel.io data solution.
Multi-Channel Data Integration
Integrate over 500 marketing sources into a single place to track KPIs from multiple data sources efficiently.
Customizable Dashboards
Funnel.io has a drag-and-drop dashboard builder that enables users to customize their dashboards according to their marketing strategies.
Automated Reporting
Using Funnel, marketers, and agencies can schedule regular reporting tasks saving time, effort, and other valuable resources.
Data Transformation and Enrichment
It has robust data transformation and enrichment options for users to fine-tune data collection for a more accurate data source for their core data-driven decisions.
User Roles and Permissions
It is a feature that small and big teams will value. Funnel.io helps you assign user roles and permissions to control access to your valuable data warehouse and workspace roles.
API Access
Expert users can programmatically pull data from Funnel into other applications. An excellent addition for a maximum data-driven approach.
Data Connectors
The Funnel platform has a broad selection of data connectors for different marketing platforms, making data collection easier than ever.
Custom Data Sources
Use CVS or Google Sheets to import custom data sources into Funnel.
Attribution Modeling
Funnel provides multiple attribution models to help users understand the impact of their marketing activities.
Cost Data and Management
These features enable users to control their advertising spend and alternatives to view their ad spend across diverse channels and campaigns.
Customer Support
Their customer support works on a ticketing system with response times varying from a few hours to an entire business day, depending on factors like priority level (pricing plan) and the nature of your request.
Design
The tool has a clean and easy-to-use design to make the data collection process simple and efficient. The understandable navigation and the customizable dashboards provide a flawless user experience.
Funnel.io’s user interface includes advanced filtering and drill-down capabilities to dig deeper into raw data and discover actionable insights. All in all, Funnel provides a user-friendly design for individuals and marketers to navigate a tumultuous data stream effortlessly.
Pricing plans
The pricing model for Funnel is based on usage, and they offer three pricing tiers to provide a suitable option for marketers and agencies operating at different levels.
Plans for Marketers
Funnel alternatives for marketers offer an option for businesses that want to manage their marketing data without third-party intervention. The plans include essential features such as customizable dashboards, data transformation tools, and advanced filtering for a streamlined experience for digital marketers.
Essentials
It is the entry-level plan, and it is the perfect fit for “small teams that are familiar with collecting and transforming their data” If billed annually, the monthly fee for this plan is $400. Marketers can also opt for the monthly billing option that costs $480 per month. The Essentials pricing plan gives you access to the following features.
- Choose from 230+ Core connectors
- Organize data with easy-to-use transformation
- Share data with BI tools and data warehouses
- Up to 5 users
- Email support
Plus
The following level is for the Plus Plan, an excellent alternative to boost data analysis capabilities. If billed annually, the monthly fee for this plan is $1100. Unlike the Essentials Plan, there isn’t the option to pay every month. The Plus plan gives you access to the following features.
- Everything in Essentials
- Guided setup
- Up to 3 Custom Connectors
- Manage multiple workspaces
- Roles and permissions
- Unlimited users
- Email and chat support
Enterprise
The upper tier is for the Enterprise Plan ” Designed for large teams that require robust support, security, and enterprise scalability”.The Enterprise pricing plan is billed annually ($2400 monthly) and gives you access to the following features.
- Everything in Plus
- Up to 10 Custom Connectors
- Enterprise Single Sign-On
- Data region choice (EU or US)
- Dedicated Customer Success Partner
- Priority email and chat support
- Technical Advisory Program
Plans for Agencies
The plans for agencies include additional functionalities oriented to their day-to-day operations, such as flexible user roles and permission, custom dimensions, branding options, and white-label reporting.
Agency Small
It is the entry-level plan, and a solution for “small agencies who prefer self-service” if billed annually, the monthly fee for this plan is $400. The monthly plan costs $480 per month and includes the following features.
- Choose from 230+ Core connectors
- Organize data with easy-to-use transformation
- Share data with BI tools and data warehouses
- Up to 5 users
- Email support
Agency Medium
The Agency Medium Plan is an alternative for independent agencies. The monthly fee is $1100 (paid annually). This pricing plan includes the following.
- Everything in Agency Small
- Guided setup
- Up to 3 Custom Connectors
- Manage multiple workspaces
- Roles and permissions
- Unlimited users
- Email and chat support
Agency Large
The” rock-solid solution for large agencies”. The Agency Large Plan is billed annually ($2400 monthly) and gives you access to the following features.
- Everything in Agency Medium
- Up to 10 Custom Connectors
- Enterprise Single Sign-On
- Data region choice (EU or US)
- Dedicated Customer Success Partner
- Priority email and chat support
- Technical Advisory Program
What Are the Pros and Cons of Funnel IO?
Though it is an excellent suite for marketing data collection, Funnel has both advantages and disadvantages, so before you incorporate it into your marketing analytics tools, consider the pros and cons of the tool.
List of Pros
- Comprehensive data integration
- User-friendly and clean interface
- Customizable dashboards
- more than 500 data connectors
- User roles and permissions
List of Cons
- It is expensive
- Data errors
- Limited customization options
FAQS
Can I Use Funnel for Free?
There is no free version of the software, but if you are interested in testing the tool, there’s a free trial for marketers and agencies to get to know the tool’s potential without an upfront cost.
If you don’t want a paid subscription, cancel before the trial expires.
Can I Request Custom Connectors?
Yes, you can. But it is an option only the users on the upper tier plans can access. To ask for integration, users need to submit a Data Request. Here is a step-by-step guide.
- Go to the Data Sources page and click the + Connect Data Source button.
- At the end of the list of available integrations, find the +Data request and click on it.
- Fill out the provided form.
- Click submit.
Who Owns Funnel IO?
Fredrik Skantze is the founder and CEO of Funnel.
What Are Some Alternatives to Funnel.io?
Some outstanding alternatives to Funnel you may want to consider are the following.
- Sopermetrics
- Adverity
- Improvado
- NinjaCat
- TapClicks
The Takeout
In conclusion, whether you use the Funnel platform for your business and/or agency, the benefits for your operations are numerous. Save time, collect data from multiple sources, and manage clients with the one tool built to make marketing data collection and processing straightforward. We hope you found our post helpful. Thank you for reading!
