It’s no secret that AdWords can become a powerful tool for businesses, they help increase visibility, target specific segments, monitor results and have the potential to improve their return on investment (ROI) by setting a budget for their ad campaigns, paying when someone clicks on their ad.
Adwords is an excellent and cost-effective strategy for businesses of all industries, but managing campaigns is time-consuming and may even be overwhelming. That’s where automated AdWords software comes in.
Automated software can take your online marketing strategies a step further to help you achieve success like never before. Get ready to revolutionize your advertising strategy with the best automated AdWords software. But before we dive into the juicy part of this post, let’s check some background info related to the automation of a Google Ads Campaign.
What Are Three Automation Best Practices for Google Ads?
Google ads are the king of PPC ads, it is an excellent platform, but you must play within its rules to spare an unwanted outcome for your marketing campaigns. These are the best practices for automation in Google Ads.
Start with Manual Campaigns
Before implementing automation in your Google Ads campaigns, start with manual campaigns. Manual campaigns allow you to understand your audience, keywords, and ad performance.
Use this information to create effective automation strategies.
Test Automation Gradually
When implementing automation in your Google Ads campaigns, it’s essential to test it gradually. Start by testing small, simple automation and increase the complexity as you become more familiar with the automation tools. It will help you avoid costly mistakes and ensure your campaigns remain effective.
Regularly Review and Adjust Automation
Automation is not a set-and-forget solution. It’s fundamental to regularly review and adjust your automation to ensure they are working effectively. It can involve analyzing data, testing new strategies, and adjusting settings. Regular reviews and adjustments will help ensure that your campaigns continue to perform at their best.
How Do Google Ads Automation Tools Work?
Google Ads automation tools work by using data and algorithms to automate various tasks related to campaign management. These tools can help save time and improve campaign performance by adjusting bids, ad placements, and targeting based on predetermined rules or algorithms. Here are some examples of Google Ads automation tools and how they work:
Automated Bidding Strategies
Google Ads offers multiple automated bidding strategies, like Target CPA or cost-per-action (learn how to calculate CPA here), its target and Target ROAS (return on ad spend) using machine learning to adjust bids (in real-time) based on performance data.
Ad Scheduling
Ad scheduling enables advertisers to set specific times and days when their ads are eligible to show. It can be automated to adjust bidding or ad visibility based on the time or day of the week.
Ad Rotation
It is a strategy to sound or decrease ad fatigue. Rotation helps advertisers to program how often their multiple ad variations will display. You can use this feature to optimize ad rotation based on performance data.
Smart Display Campaigns
Smart display campaigns use machine learning to automate targeting, bidding, and ad creation based on performance data and audience insights.
Dynamic Search Ads
Dynamic search ads automate the creation of ad headlines and landing pages based on website content or specific web pages.
What to Consider When Looking for Automation Software
When searching for automation software and tools for AdWords or other digital marketing tasks, the first element to consider is your business objectives. Check the priorities at the top of your list, goals in the short, medium, and long term, and identify what you must have and what you don’t need. That being said, the fundamental features to consider when searching ad software for your online business are:
The Features
Think of your software as a toolbox. You want the tools organized and at hand. Confirm the software has at least some of the following tools ad testing, bid management tools, PPC automation tools, campaign optimization, keyword research tool, reporting and analytics, and social media advertising.
The Pricing
You probably have a budget (if you don’t, think about it), but look beyond that, and think about the best price-benefit relation. Consider the prices of each software, including the cost per month and the features included in each plan.
Usability
Are you an expert? Is your team using the software? Do they have the background to do it? ask these questions, and understand the level of expertise involved in each software.
Customer Support
Verify if the product is backed with online resources, and tutorials, and check the customer service you can access with each software and service plan.
Reputation
Reputation is like the ID of your software, it is a relevant factor to consider so search all about the reputation of your software, including customer reviews, ratings, and awards.
Best Automation Tools to Try
SEMrush
The digital marketing platform offers tools to help businesses improve their online presence. One of its key features is its AdWords automation capabilities, which provide a solution for businesses to optimize their PPC campaigns quickly and easily.
SEMrush helps users analyze their competitors in paid searches, research keywords, and track the performance of their ads. It has specific features for Google Ads users and you can integrate Google analytics into SemRush using viewer access.
The pricing plans start at $119.95 per month (Pro plan), the Guru plan is $229.95 and the business plan is $449.95 per month.
WordStream PPC Advisor
WordStream PPC is designed to help businesses improve their PPC management. The platform offers features for bid management and PPC ads optimization in a few clicks. One of the key features of this PPC software is its Google AdWords automation capabilities for users to streamline their advertising processes and improve their ROI.
With WordStream PPC management software, businesses can easily monitor their AdWords competitors and their campaigns in real time, allowing them to identify issues and make necessary adjustments.
The tool also provides users with detailed insights into keyword performance and ad copy effectiveness, allowing them to make data-driven decisions that can improve their ad performance.
Pricing for WordStream PPC Advisor starts at $299 per month for the Core plan and goes up to $999 per month for the Pro plan.
Acquisio
The key feature of Acquisio is its AdWords automation capabilities. With Acquisio, business owners with multiple Google ads accounts can easily manage and track their AdWords campaigns, while also gaining insights into keyword performance, ad copy effectiveness, and more.
The platform is designed to be user-friendly and intuitive, with a clean and simple interface that makes it easy for users to navigate. Acquisio starts at $199 per month for the Basic plan and goes up to $499 per month for the Pro plan.
AdHawk
It has automation capabilities for PPC campaigns and also campaign management tools, reporting and analytics, and landing page optimization. The platform is designed to be user-friendly and intuitive, with a clean and simple interface that makes it easy for users to navigate.
AdHawk is a powerful digital marketing platform that offers a range of tools to help businesses improve their online advertising performance.
Pricing for AdHawk starts at $99 per month for the Basic plan, which includes up to $2,500 in ad spend, and goes up to $499 per month for the Premium plan, which includes up to $50,000 in ad spend.
Optimizer
Make PPC management smarter using Optimizer. It is an excellent choice for digital agencies running multiple campaigns and needing multiple automation features. Its capabilities help you manage bids, budgets, and keywords on Google Ads, Microsoft Ads, and Bing Ads.
Google Ads Editor
Google Ads Editor is a free tool designed to help businesses easily manage and optimize their Google Ads campaigns. One of the key features of Google Ads Editor is its AdWords automation capabilities to edit your campaigns at scale. With Google Ads Editor, businesses can easily update ad copy, adjust keyword targeting, and adjust bidding strategies across multiple campaigns and ad groups.
Google Keyword Planner
Google Keyword Planner is a powerful tool that can help you plan and optimize your PPC campaigns. With this tool, you can research the best keywords for your business and find the right ones to use. Additionally, the tool can help you track your results and see how your keywords are performing in your online marketing campaigns.
Advantages of Using Software
- Automated AdWords software optimizes your ad spend.
- Automated software helps businesses optimize their new online marketing campaigns more efficiently by identifying areas for improvement and making adjustments at scale.
- Businesses access better campaign results by optimizing for higher click-through rates, lower costs per click, and improved conversion rates.
- Reduces the risk of human error in campaign management, resulting in more accurate targeting and better campaign performance.
Disadvantages of Using Software
- Automated software may offer limited customization options, making it difficult to tailor campaigns to specific business needs and goals.
- It can be expensive, with pricing varying depending on the features and functionality included.
- Software may experience technical issues, which can result in campaign disruptions and decreased performance.
- It can restrain the control businesses have over their campaigns, affecting their strategies and their capability to respond to changes in market conditions.
FAQs
What Is the Most Used PPC System?
Google Ads is the most used PPC system in the world. When you create a Google Ads campaign display ads on Google’s search engine and other websites within the Google network. It’s estimated that Google Ads accounts for over 90% of the global PPC market, making it the most popular and widely used PPC system.
Other popular PPC systems include social media advertising platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads. However, Google Ads remains the dominant PPC system due to its massive reach and popularity among consumers and businesses alike.
Can I Run Google Ads Myself?
Yes, you can. Google Ads is a self-service platform, and anyone can create and manage ad campaigns on their own. However, it’s important to note that running successful Google Ads campaigns requires expertise and knowledge.
Understanding how the PPC network works, as well as the best practices for ad targeting, bidding, and optimization, are a must. A clear understanding of your target audience and the goals of your ad campaigns.
If you’re new to Google Ads, take the time to learn about the platform and its features. Google offers a range of resources and training programs to help you get started, including the Google Ads Help Center, the Google Ads Academy, and the Google Ads Community.
Can Automated Adwords Software Guarantee Better Campaign Results?
Automated AdWords software improves the efficiency and accuracy of your ad campaigns, but it cannot guarantee better results on its own. The effectiveness of your AdWords campaign depends on various factors such as your targeting, keywords, ad copy, landing page quality, budget, and competition.
A well-designed campaign strategy that aligns with your business goals and target audience is fundamental for your success.
The Takeaway
AdWords is a cost-effective strategy for businesses of all industries to increase visibility and improve their ROI, but managing campaigns is time-consuming and automation can boost your online marketing strategies and help you plan a successful ad campaign like never before.
AdWords management software uses data and algorithms to automate tasks related to campaign management, so it has the potential to optimize your resources and increase your chances of success, but the outcome is not guaranteed, monitor regularly and profit from their potential to boost your AdWords success.
