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Google Ads best practices, guidance, and thought leadership from Virtual Valley.

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Introduction If business is good, and revenue is constant, you may be thinking that you can just sit back and relax. This is not the

The digital world is fast-changing and fast-expanding, not getting lost in this volume can be a big challenge. As a digital marketer – individual or

In the digital marketing era, click fraud has become one of the most common types of online fraud. Click fraud may affect any company that

Daily, Google records millions of searches all over the world. What this means is that many advertisers are competing for impression share in Google’s auction

Introduction If you can appreciate step-by-step and highly actionable marketing strategies that can be applied immediately or at a later date, then you’ve come to

Introduction When it comes to Quality Score you’ll find there are LOTS of opinions. What you’ll find though is a distinct lack of cold hard