If you’re looking to boost your PPC campaigns, you’ve probably come across Speed PPC by Jay Stockwell. This highly-rated campaign builder has been around since 2008. Nowadays, the marketing landscape is flooded with amazing PPC tools that can get the job done. In this article, we’ll look at Speed PPC and see if it’s still a viable option for today.
Who is Jay Stockwell
Jay Stockwell is a seasoned growth hacker and innovator with more than 15 years of experience in online marketing helping start-ups and multinational businesses in putting “stacks on deck.”
Among his accomplishments are architecting the cornerstone growth strategy for fintech company Nimble, which helped it become a household name, inventing a patent pending PPC campaign building methodology, developing one of the first commercially available click fraud tracking systems, and strategic consulting on award-winning websites.
What is Speed PPC
Speed PPC is a simple and easy-to-use tool for PPC marketing. This PPC tool enables any type of company or business in creating campaigns that fit their specific requirements. Speed PPC includes research tools that can assist you in creating multiple campaigns while lowering costs. The platform provides you with options for hyper-targeted ads and data analytics.
Benefits of Using Speed PPC
Build your campaigns fast
Speed PPC quickly creates incredibly targeted campaigns. It automates the most tedious and laborious parts of the process, so you don’t fry your brain copying, pasting, and tweaking hundreds of ad groups.
Traffic at lower costs
SpeedPPC creates highly relevant, precisely targeted campaigns with higher click-through rates and Quality Scores. This means that you pay less for the same amount of traffic, and your budget is stretched further.
Increase your conversion rates
With SpeedPPC, you can create a single landing page for all of your ad groups and keywords while making it appear as if the landing page was specifically tailored to each one. The key is in the dynamic URL, which sends critical information to the landing page.
All of your ads can have a URL like this. It can send information like the keyword, campaign name, ad group name, or any information from the lists you used to build your campaign in SpeedPPC.
Improve click-through rates
Once you’ve decided how to group your keywords, with just one click, Speed PPC will handle everything for you. Because of its speed, you can be more specific and create single-keyword ad groups. And then each ad group can be associated with up to four source lists, giving you a plethora of options for writing your ad.
Once you’ve uploaded your ads to your search engine account, they’re static and thus immune to misspellings, typos, and embarrassing mistakes. Regardless of the search term, you’ll build campaigns that look great.
Increase your quality score
A low-quality Score is Google’s way of saying that they don’t believe you’re providing their users with what they want.
SpeedPPC’s advanced DKI technology enables you to create more natural-sounding dynamic ads that Google appreciates. Your ads will appear to have been through a long arduous process when in reality, your entire campaign took you only five minutes.
The platform allows you to create dynamic landing pages that provide users with exactly what they are looking for. It’s simple but extremely effective. And this will make Google improve your quality score.
Target long-tail keywords
Speed PPC allows you to carefully target your long-tail keywords and effectively eliminates your approaching the task haphazardly. Your ad copy will improve when it precisely matches each long tail keyword.
Expand your keywords lists
With the help of 4 different keyword research tools, SpeedPPC helps you scale your campaigns. You can search broadly for nearby keywords that are comparable to the ones you are bidding on and probably ought to be targeting.
It also enables you to dig deep into keywords and examine every variation of a given keyword theme. These brainstorming tools allow you to get creative and come up with original ideas for winning campaigns.
See what your competitors are doing
The competitor analysis tools at Speed PPC monitor more than 120,000,000 keywords across 46,000,000 domains. You can safely assume that something is working for a competitor when you see them consistently bidding on the same keywords. To identify the weaknesses in your strategy, Speed PPC will analyze and compare what you are bidding on with what your competitors are doing.
Features
Here is a rundown of Speed PPC’s rich feature set:
- Unlimited Campaigns
- Unlimited Campaign Spend
- Unlimited Keywords Unlimited Ads
- No Campaign Size Restrictions
- Google Ads Campaigns(formerly Google Adwords)
- Microsoft Ad Campaigns
- Text Ads
- Call Only Ads
- Responsive Search Ads
- SKAG Campaigns
- Thematic Campaigns
- Domain Campaigns
- Pair Campaigns
- Combine up to Four Keyword Lists
- Save Keyword Sets
- Save Ad Sets
- Both Bid & Negative Keywords
- Create a Unique Tracking ID
- Clean Extra Spaces
- Clean Bad Characters
- Five Different Mix Types
- Mix Type Spacing Options
- Different Ad Tokens
- Advanced Fallback Keyword Options
- Version History & Rollback
- Organize Campaigns using Folders
- Duplicate Campaigns
Optional Add On Research Tools
- Competitor Research
- Interrogate Competitor Tool
- Competitor Comparison Tool
- Keyword Expansion Tool
- Keyword Suggestion Tool
- Competitor Landscape Tool
- Potential Ad Placement Tool
- Competitor Text Ad Spy
- Geo Databases
- 19 Billion Keywords
Pricing
Speed PPC offers two packages both in monthly and annual payment plans. You save 50% if you pay annually. They offer a free trial for both packages.
Pro – $69 per month or $414 yearly
- Unlimited Campaigns
- Unlimited Builds
- Unlimited Campaign Spend
- Unlimited Keywords
- Unlimited Ads
- No Campaign Size Restrictions
- Google Ad Campaigns
- Microsoft Ad Campaigns
- 13 Different Ad Tokens
- Campaign Collaboration
- Version History & Rollback
- 3 users
- Research Add-on: $30 per month or $180 yearly
Agency – $199 per month or $1194 yearly
- Unlimited Campaigns
- Unlimited Builds
- Unlimited Campaign Spend
- Unlimited Keywords
- Unlimited Ads
- No Campaign Size Restrictions
- Google Ad Campaigns
- Microsoft Ad Campaigns
- 13 Different Ad Tokens
- Campaign Collaboration
- Version History & Rollback
- 50 Users
- Research Add-on: $100 per month or $600 yearly
Pros and Cons
Pros
- Super fast campaign creation
- Customizable features
- Streamlined workflow
- Good customer support
Cons
- Could have more integrations
- Training content could be improved
- Budgeting and testing featured could be more advanced
FAQs
What types of Ads does Speed PPC support?
Speed supports 3 types of ads: Responsive Search Ads, Expanded Text Ads, and Call Only Ads.
Does Speed PPC do campaign optimization?
Campaign optimization is not something Speed PPC does. The ad-building phase of the process is the sole focus of SpeedPPC.
Do you need to connect your Google Ads Account to Speed PPC?
No, SpeedPPC does not require that your Google Ads account be connected. They obstruct access to your account from their software on purpose. They accomplish this by integrating with Google Ads editor. This enables you to have an unlimited number of accounts, clients, and ad spend.
Where does Speed PPC get its data from?
Speed PPC gets its data from SEMrush, a leading all-in-one tool suite for improving online visibility and discovering marketing insights.
Wrap up
Speed PPC delivers everything it promises. It’s been around for a long time and continues to be a highly bankable solution for marketers and advertisers. If you want to quickly build big, highly relevant campaigns that produce higher quality scores and lower ad costs, you can’t go wrong with this platform.
