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Google Ads for Plumbers: How to Boost Sales and ROI

how to boost sales and roi

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Plumbers are in high demand, and many are turning to Google Ads to help their businesses reach new customers. With Google Ads, plumbers can target potential customers with ads that appear when they search for a plumbing service.

The ads can be tailored to specific geographic areas and customized with different keywords so that the right people see them at the right time. By creating campaigns on Google Ads, plumbers can increase their visibility online and attract more qualified leads who need their services.

With this powerful tool, plumbers can grow their businesses without spending a fortune on marketing or advertising costs.

What is Google Ads? 

Google Ads is an online marketing platform enabling businesses of all sizes to advertise their products and services on search engine results pages (SERPs).

With Google local services ads, businesses can create customized ad campaigns that target specific audiences based on a variety of criteria such as keywords, location, demographics, and more.

By making use of the power of Google’s search engine algorithms, businesses can create highly targeted ads that are displayed on relevant SERP results when customers type in relevant keywords or phrases.

Google Ads Basics

Google local service Ads also offer various targeting options such as geographic location, language preference, device type, age range, and gender so advertisers can narrow down their audience even further.

Also, its automated rules feature makes it easy for marketers to set up campaigns quickly without having to adjust settings each time manually. With its reporting capabilities, advertisers can track campaign performance in real-time.


Google Ads provides various measurement tools that make it easier for marketers to understand their campaigns’ performance and identify areas where they can improve results.

AD Metrics

These include metrics such as impressions, clicks, and conversions, as well as insights into user engagement like average time spent on an ad or page views per visit.

With comprehensive reports available at the click of a mouse, advertisers can gain valuable insights into customer behavior that help them get the most out of their Google Ads campaigns.

The Benefits Of Google Ads For Plumbers


Google Ads are much more cost effective than traditional methods of marketing like newspaper, radio, or television ads.

Save Money

With Google Ads, a plumber only pays when someone clicks on their ad, meaning they don’t waste money on ads that do not convert.

Control the Budget

Google Ads allows for full control of the budget, which means it’s easy to set a limit and stick to it without going over budget.

Track Quick Results

Another great benefit of using Google Ads as a marketing strategy for plumbers is the ability to track results in real time.

Monitor Campaigns

Plumbers can easily monitor their campaigns and adjust them as needed to maximize results.

Optimize Campaigns Frequently

This makes it easy for plumbers to optimize their campaigns based on what works best for them and get the most out of each dollar spent on advertising.

Get More Sales

Finally, using Google Ads enables plumbers to reach people at different stages of the buying process, which helps drive more sales.

Best Tips for Running Google Ads for Plumbing Services

Here are some tips to help you get the most out of your Google Ads campaigns:

1. Set Specific Goals

Before launching your campaign, it’s important to set specific goals that you want to achieve with your ads. These could include things like increasing website traffic, generating leads, or boosting sales. Setting specific goals will help you track how successful your campaigns are and adjust them accordingly if needed.

2. Leverage Geographic Targeting

Plumbing services are often limited to certain areas, so it’s wise to take advantage of geographic targeting when running Google Ads for plumbing services. 

This allows you to only show ads in the areas where you offer services, preventing unnecessary spending on people who won’t be able to use them anyway.

3. Use Negative Keywords

You also want to ensure that your ad budget isn’t wasted by showing ads for irrelevant searches, too – this is where negative keywords come in handy. Do some research into related phrases and words that don’t apply to what you do and add those as negative keywords so they won’t trigger your ads.

4. Take Advantage of Remarketing

Suppose someone visits your website but doesn’t convert. In that case, they may still be interested in using your services eventually, so remarketing is such an effective tool for plumbing businesses advertising on Google Ads. 

With remarketing, you can target customers who have already visited your website to remember your services and return when a need arises. 

5. Test Different Ad Formats & Copy

With Google Ads, you have access to various ad formats (text/image/video, etc.) as well as features like extended headlines or call-only ads—so make sure that you test different formats and combinations of copy until you find what works best for you and gives the highest ROI possible.

Benefits of Google Ads Management Services 

Google Ads Management Services is a valuable tool for businesses of all sizes to get the most out of their digital marketing efforts.

1. Get More Traffic

With the right strategy, Google Ads can drive targeted traffic to your website and increase conversions. Managing your campaigns correctly requires knowledge and expertise that many businesses don’t have in-house.

2. Enhance ROI

A Google Ads Management service provides professional support to help you make the most of your campaigns and maximize return on investment (ROI). 

3. Create the Right Strategy

Professional Google Ads Managers will develop strategies tailored to your target audience, create compelling ad copies, monitor ongoing performance, track user behavior, and adjust bids accordingly.

4. Optimize Pages for a High CTR

They will also optimize landing pages for higher click-through rates, analyze keyword data for better targeting and provide detailed reporting so you can see exactly how your campaigns are performing.

Step-by-Step Guide on How to Set Up a Google Ad Campaign 

1. Create a Google Account

First, you will need to create your Google account. This is the same account you will use to access all of Google’s services, including its AdWords platform.

2. Log in to AdWords

Once your account has been created, sign into AdWords and select “Create Your First Campaign” from the main page.

3. Select a Campaign Goal

Now you are ready to start setting up your campaign. Begin by selecting a goal for your campaign – such as increasing leads or conversions – and then decide how much money you want to spend each day on your ad campaigns. You can also choose whether or not you want to target certain regions or languages when setting up your campaign.

4. Create an Ad Group

After that, create an ad group which is a collection of ads related to one idea or product. Inside this group, you will create individual ads and set their budgets, bids, and other settings, such as targeting options and geo-locations.

5. Define Your Goals

When creating ads within this group, make sure they are relevant and clearly define what you would like potential customers to do once they click on them – such as purchasing a product or visiting your website’s landing page.

6. Check Ad Settings

Finally, review all the settings for accuracy before launching your campaign since mistakes could result in wasted spending or ineffective campaigns that don’t generate any leads or sales at all. After reviewing

Minimum Budget for Google Ads

When setting a minimum budget for Google Ads, it is important to consider the size of the campaign. A larger campaign with more keywords and ads may require a larger budget than a smaller one. Also, more competitive markets may require higher budgets as competition for ad placement increases.

Use Ad Tools

Google Adwords has several tools available that help determine an optimal budget for each campaign, including cost-per-click (CPC) estimates based on keyword research and automated bidding strategies such as Target CPA and Maximize Conversions that help you get the most out of your allocated budget.

Track Performance

It is also essential to track performance against key metrics such as impressions, clicks, and conversions to ensure that goals are being met.

How to Optimize Your Landing Pages for Google Ads

Here are a few tips to get you started:

1. Add Relevant Content to Landing Pages

If you promote a specific product in an ad, make sure it is mentioned clearly on the landing page on which users land. The more relevant text and information included on the page, the better chance people have of being converted into customers.

2. Use a Simple Layout With Minimal Clutter

A well-designed landing page should be easy to read and understand. Avoid dense blocks of text, large images, and excessive ads. Please keep it simple and focus on providing only necessary information so visitors can make decisions quickly.

3. Use a Strong Call-to-Action (CTA)

Make sure there’s a clear CTA button or link that encourages visitors to take action after they land on your page — whether it’s signing up for an email list or buying a product. Additionally, create several variations of CTA buttons depending on which product(s) you’re currently promoting in different ads — this way, visitors will be directed to relevant pages with specific offers designed just for them.

4. Monitor User Behavior

Track visitor actions (clicks, scrolls, time spent, etc.) to see what works best for your website and improve accordingly over time — making minor tweaks such as changing colors or fonts can impact conversions if done correctly.

How to Get More Sales from Google Ads 

  • To get more sales from your Google Ads campaigns, start by targeting the right audience.
  • Identifying who you want to advertise to and developing ad copy that speaks to them will help you generate more clicks and conversions.
  • Having clear and concise plumber landing pages with strong call-to-actions will help increase engagement as well as lead to more sales.
  • Another key factor in successful Google Ads campaigns is a thorough keyword research process.
  • Using relevant keywords in your ads that are most likely to be searched by your target audience can significantly increase visibility and therefore clicks on your ads.
  • Once you have identified these high-performing keywords, use A/B testing to determine which Google ad variations generate the most conversions and sales.

Frequently Asked Questions

How do I advertise myself as a plumber?

Advertising yourself as a plumber can help you attract clients and grow your business. To do this, create engaging social media profiles that present your qualifications and experience professionally.

Do Google Ads work for contractors?

Yes, Google Ads can be an effective way for contractors to promote their services. With the right targeting and budget, contractors can reach potential customers through Google Ads by creating campaigns that focus on keywords related to the contractor’s services or by running local ads showing up in geographic search results. 

How do plumbers get customers?

They often use traditional marketing channels such as print advertisements in newspapers or magazines, radio spots, and even television commercials. Online marketing is also becoming increasingly popular for plumbers to find new customers via their websites, social media platforms, and search engines. 

What is the best platform to advertise a plumbing business?

The best platform to advertise a plumbing business typically depends on your budget and the type of clients you want to reach. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are great options for targeting specific audiences with tailored marketing messages. 

Paid search engine optimization (SEO) campaigns can help increase visibility in organic search results. For local businesses, listing services such as Yelp or Yellow Pages can also be effective. 

Concluding Thoughts

By optimizing your ad campaigns with relevant keywords and carefully crafted messaging, you can maximize your return on investment while driving more leads into your sales funnel.

If done properly, Google Ads can be an effective way to increase brand awareness and generate more revenue for your plumbing business. Start experimenting today and see how Google Ads could help take your plumbing business to the next level!

Joe Troyer
Joe Troyer

Joe Troyer is the Founder of Virtual Valley. He is leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.

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