Running Google Ads should be an important part of your marketing strategy if you own a painting company. Simply put, it’s a smart move that could pay off handsomely.
Google ads are an excellent way for painting companies, large and small, to raise brand awareness, drive more traffic to their website, and increase sales, all while tracking the results.
If you’re still on the fence about it, keep reading to find out how it can help your painting business grow.
What are Google Ads
Google Ads, formerly known as Google AdWords, is the online advertising platform for Google’s numerous products and popular search network.
With Google Ads, businesses can place ads on Google and YouTube, the two biggest search engines in the world, and Google’s other products such as Gmail.
How Does Google Ads Work?
Google Ads is a form of pay-per-click advertising (PPC). With PPC, advertisers will only be charged a specific fee each time a potential customer clicks on their ad. Google won’t be charging you if no one clicks on your Ads.
Advertisers have access to a variety of channels that can be used to maximize Google Ads campaigns. These include:
Search Network Ads
Search Ads are an efficient way to reach customers who are specifically looking for what you have to offer. When people type in relevant keywords, these ads appear on Google search results pages.
Display Network Ads
Display Ads can help you reach a larger audience and promote your company across millions of websites, videos, and apps that your potential customers may visit.
Local Services Ads
Local Services Ads are an excellent way to reach out to local customers who are looking for services similar to the ones you provide in their area. When people search for services in their area, these ads appear at the top of the Google search results page.
Benefits of Google Ads for Painters
Painting contractors should consider Google Ads as a part of their marketing strategy for several reasons:
Painting contractors can use Google Ads to reach a large audience of potential customers who are actively searching for painting services online. Contractors can use Google Ads to target specific keywords related to painting services and show their ads to people who search for those keywords.
Painting contractors can target their ads to specific geographic locations, demographics, and even devices using Google Ads. This means that contractors can tailor their Google Ad campaign to reach the most relevant audience for their company.
Because Google Ads operates on a pay-per-click model, painting services and contractors only pay when someone clicks on their ad. This allows for a more cost-effective advertising approach since the contractor is only paying for actual clicks on their ad, rather than for impressions that may not lead to clicks.
With Google Ads’ detailed analytics and tracking, Painting contractors can see how their ads are performing in real-time. This data can be used to adjust and optimize ad campaigns over time to increase their effectiveness.
Many painting contractors may not be using Google Ads, so those who do can gain a competitive advantage by being more visible online and reaching a larger audience than their competitors.
Best Practices for Creating Google Ads for Painters
Here are proven methods to create google ads that are optimized for conversion.
Write compelling ad copy
Use bullet points or short sentences rather than lengthy paragraphs to keep things brief and straightforward.
Use descriptive keywords for your business, such as ‘painting’ and ‘fixer-upper.’ These should be words that are pertinent to your industry. Also, use catchy ad headlines so that you can quickly get attention
Include a call to action at all times. This will entice potential customers to visit your website or contact page without being too aggressive.
Target your audience
One of the most crucial features of Google Ads is audience targeting because it gives you control over who will see your ads and where they will appear. People can be targeted based on their interests, location, age, gender, and how they’ve interacted with your business
Reaching people who are watching videos, using apps, or browsing websites can improve the performance of your campaign.
Optimize your landing page
Keep your landing pages uncluttered, straightforward, and user-friendly. Product descriptions, pricing, and testimonials are always a good idea to have present. Fill it with pertinent content so that you can establish trust with your prospects.
Give visitors a call to action that is succinct and clear to persuade them to become customers. Finally, check that your landing page loads quickly. This can be accomplished by reducing redirects, compressing files, and optimizing images.
The right kind of customers are more likely to be drawn in by certain keywords. Make sure to incorporate these keywords into your ad when you create a Google Ads campaign.
One of the most crucial steps in determining the best keywords for your Google Ads campaign is conducting keyword research. You should take into account terminology that is pertinent to your painting business. Make sure you only choose keyword combinations that correspond to the products and types of content your brand offers.
Monitoring is a critical step in determining the success of your Google Ads. By properly configuring and tracking data, you can gain a better understanding of how effective your ad campaigns are and make changes to improve results.
It enables you to gain insights into the performance of each campaign, rather than just the overall performance. This makes it easier to determine which aspects of a campaign are working and which need to be improved. With detailed tracking data, you can identify trends that influence conversion rates and make adjustments as needed.
How much does Google Ads cost?
The cost of Google Ads is determined by your budget settings. You have complete budget control with Google Ads. You are only charged when users interact with your advertisement, such as visiting your website or calling your business. The cost of a click or a phone call can vary depending on several factors.
What’s the difference between Google Ads and SEO?
Google Ads is a form of paid advertising, while SEO, is a form of organic search marketing. SEO focuses on enhancing a website’s visibility in google organic search.
Which is better, Google Ads or Facebook Ads?
When compared to display ads and Facebook ads, it was found that Google search advertisements had the highest click-through rate. This most likely illustrates Google’s emphasis on relevance. When bidding on keywords, the highest bid does not always prevail.
Given the advantages that Google Ads brings to a business, it’s safe to say that painting companies can benefit greatly from investing in Google Ads. It’s going to take time to set it up properly and manage it successfully. You can do it yourself, but if you have the resources, you can always hire an expert to run it for you. And if you’re not in the position to hire an expert, the tips that we’ve shared in this article will help a great deal in making your Google Ads campaign a success.