iSpionage vs. SpyFu

Joe Troyer

Updated September 16, 2023

Spyfu Vs ispionage

Table of Content

Table of Contents

iSpionage and SpyFu are two of the most popular competitive intelligence tools for digital marketers. Both provide valuable insights into your competitors, such as keyword rankings, advertising strategies, and website analytics.

However, they have some differences in features and pricing that make them better suited to different types of businesses. This article will compare iSpionage vs. SpyFu to help you decide which is correct.

We’ll look at their key features, strengths and weaknesses, price plans, customer service options, and more so that you can make an informed decision about which tool best fits your needs.

What is iSpionage?

iSpionage is a powerful online marketing intelligence platform designed to help businesses outsmart their competitors. The tool provides deep insights into how companies execute their search engine marketing (SEM) campaigns, including the keywords they are targeting, the landing pages they are using, and the ad copy they have created. 

With iSpionage, users can find opportunities that their competitors may have overlooked and gain valuable insights into what works for them so that they can quickly adjust their campaigns and gain an edge in your market.

What is SpyFu?

SpyFu is an online search tool that provides valuable insights into a website, such as its keywords, ads, and organic rankings. It can help you uncover your competitors’ strategies and effectively plan your SEO campaign.

SpyFu shows actionable data to give you an edge over the competition and maximize ROI from SEO campaigns. With features like search trends, unlimited search results, keyword research, keyword effectiveness index, backlinks analysis, and domain comparison, SpyFu helps marketers of all levels get better website results.

Differences Between iSpionage vs. SpyFu

Types of Information

One of the primary differences between iSpionage and SpyFu is the types of information they provide. iSpionage focuses primarily on keyword-based search data, while SpyFu offers a much more comprehensive range of insights into your competitors’ strategies.

Evaluate Keywords

With iSpionage, users can view the keywords their competitors are using for their organic and paid search campaigns and what ads are being shown for those keywords. They also offer keyword groups data on CPC bids, position rankings, and ad copy.

Get Insights

Users can access landing page data from competitor websites to gain valuable insights into user experience and design elements that other businesses may be leveraged to attract customers.

Comprehensive Research

In contrast, SpyFu dives deeper into competitor research by providing more detailed analytics such as backlinks analysis, domain comparisons, SERP rankings, and clickstreams. By incorporating clickstreams into their data set, businesses can better understand how visitors move through their site and where they may be leaving to improve user experience and increase conversions.

Track Minor Changes

As part of their offering, SpyFu also tracks website changes over time, allowing businesses to quickly spot any changes made by their competitors or detect any new opportunities they might be missing. SpyFu users can access a much broader set of data points than those available through iSpionage alone.

iSpionage vs. SpyFu: Which Competitor Analysis Tool Should You Choose?

Why Pick iSpionage?

iSpionage is an intuitive and user-friendly tool that offers deep insights into your competitors’ online marketing strategies. It gives you access to paid and organic search data, PPC keyword research, advertising history, and more.

You can use this information to pinpoint weaknesses in their approach and develop new strategies for your own business. iSpionage also has an excellent reporting feature that allows you to collect all relevant data in one place to track changes over time.

Why Pick SpyFu?

On the other hand, SpyFu offers a comprehensive analysis of your competitors’ rankings, keyword performance, and more. With SpyFu, you can see what same keywords they’re targeting in their SEO campaigns and where they’re running PPC ads.

In addition, SpyFu extracts valuable data from organic search results, including backlinks and estimated organic traffic volume. All of this data is presented in easy-to-read graphs and charts so that you can better understand how well each strategy is performing at any given time.

iSpionage vs. SpyFu: Pricing


iSpionage offers four levels of service: Starter, Professional, Advanced, and Custom Solution.

  • The Starter plan starts at $59 per month and provides access to keyword research and a competitor research tool.
  • With the Professional plan, users get all the same features as the Started plan, plus several other devices, such as PPC keyword monitoring, landing page analysis, and tracking capabilities.
  • The Advanced plan costs $299 per month and includes all of the features of the professional plan, along with in-depth analytics on competitors’ campaigns.
  • The Custom Solution gives you full iSpionage access, which is best suited for agencies and businesses. 


On the other hand, Spyfu offers four tiers of pricing plans: Basic ($33/month), Professional ($58/month), Team ($299/month), and Enterprise (custom pricing). 

  • The Basic tier provides basic keyword research, SEO reports, domain overviews, backlink tracking services, and more. 
  • The Professional tier also includes PPC research services along with a range of advanced keyword research solutions. 
  • The team is designed for agencies or in-house teams looking for collaboration tools such as project management options, account management insights, and campaign performance metrics.

iSpionage vs. SpyFu: Customer Service


  • Regarding customer service, iSpionage offers 24/7 email support and access to real-time chat support during business hours (Monday through Friday).
  • They have dedicated sales lines that customers can use to receive more detailed assistance with their specific needs.
  • They also have a wide array of online tutorials and case studies on their website, allowing customers to learn more about the platform before making any commitments.


  • Offers more limited customer service options
  • Customers may wait longer than desired for answers if they have questions or need help troubleshooting any issues with their accounts.
  • Spyfu does offer a comprehensive knowledge base that covers everything from setting up accounts to using advanced features on the platform – so customers should still be able to find answers no matter what their level of expertise is in using tools like these.

Bottom Line

Overall, when it comes to customer service, both iSpionage and Spyfu provide essential email support, but only iSpionage offers live chat and dedicated sales lines for additional assistance when needed.

iSpionage vs. SpyFu: SEO Research


  • Provides competitor research and analytics on keyword rankings, digital advertising, PPC campaigns, organic search traffic, and display campaigns.
  • Offers detailed metrics on competitors’ campaigns so that you can glean insights into their strategies and use them to inform your marketing decisions. 


  • Offers detailed reporting on organic and paid search performance and competitor analysis.
  • Allows marketers to track their competitors’ organic keywords, search engine optimization (SEO) tactics, backlinks & ad copy to understand their performance in the SERPs better (Search Engine Results Pages).
  • Provides estimated costs per click for paid ads so you can understand how much your competitors spend on each keyword. 

iSpionage vs. SpyFu: User Experience


  • Intuitive user interface
  • Easy to navigate and understand
  • Comprehensive data collection capabilities


  • Detailed reports that provide insightful information on competitors’ strategies
  • Customizable dashboards for better organization of data 
  • Automated alerts when new changes are detected in the market

iSpionage vs. SpyFu: Backlink Analysis


  • Get an idea of your competitors’ performance and how you can improve link-building efforts.
  • It offers detailed information on your competitor’s websites, including several backlinks, anchor text usage, page authority scores, and Alexa rankings.
  • Moreover, iSpionage also provides reports on who is linking to your competitor’s website and keyword research tools to help with content creation.


  • On the other hand, SpyFu offers a comprehensive look at the competition by giving you access to complete backlink data from your and your competitors’ sites.
  • This includes domain authority score (DA), page authority score (PA), and anchor text analysis; this gives you insight into exactly where your competitors are getting their links from so that you can replicate their strategies or adjust yours as needed.
  • Offers powerful keyword research tools to find the most profitable keywords related to what you’re trying to rank for.

iSpionage vs. SpyFu: PPC Research

At the core, both iSpionage and SpyFu provide detailed analyses of competitor keywords, ad copy, and budget spending. iSpionage takes it further by helping advertisers uncover keyword rankings for top organic competitors. This feature is handy for those looking to increase their market share in a crowded space.


  • What sets iSpionage apart from SpyFu is its ability to analyze ad performance at the keyword level and across multiple search engines.
  • This allows advertisers to identify trends, eliminate wasteful spending, and improve their campaign performance.
  • Get valuable insights into which campaigns might be underperforming or overperforming due to changes in the competitive landscape or seasonal fluctuations in demand.


  • On the other hand, SpyFu stands out due to its comprehensive approach—not just analyzing ads but also organic rankings and domain-level research capabilities.
  • Through its Domain Overview feature, users can gain deep insights into how competitor domains look on search engine results pages (SERPs), so they can modify their campaigns accordingly.
  • Determine what type of content resonates best with searchers on SERPs or identify any areas of opportunity that have yet to be explored by their rivals.

Frequently Asked Questions

Is SpyFu any good?

Yes, SpyFu is an excellent web-based research tool with features that allow users to gain insights into their competitors’ SEO and PPC keywords, backlinks, and more. It also has a range of helpful resources to help users further optimize their websites. If you’re looking for an effective way to improve your search engine visibility, SpyFu is the perfect solution.

What is SpyFu suitable for?

SpyFu is a valuable tool for marketers, allowing them to research their competitors’ keywords and ad strategies. With SpyFu, you can uncover the most profitable terms your competitor ranks for and track your keyword performance. 

Is SpyFu better than Semrush?

Ultimately it may come down to personal preference when deciding which tool you prefer between the two. Still, considering their respective feature sets, SpyFu is better suited for those looking for a comprehensive overview of their competitors’ SEO campaigns. At the same time, Semrush would be better for people who need more technical or specialized SEO skills.

Is there a free version of SpyFu?

No, there are no free trials of SpyFu. You can’t even use a coupon code or a discount deal to get the basic SpyFu plan. 

What is the price of SpyFu?

The cost of SpyFu is quite affordable and varies based on the plan that best suits your needs. The regular pricing for the Basic Plan starts at $33 per month with a yearly commitment, increasing to $39 if you choose the monthly option. 

They offer a Professional Plan at $58/month and give you additional features such as Historical Ranking Data, Competitive Analysis Reports, 10x Keyword Lookups, Unlimited Projects, Advanced Reporting, and more. 

What is better than SEMrush?

Moz Pro is an all-in-one SEO suite that can offer better insights and more comprehensive analytics than SEMrush. Moz Pro provides various power tools, including extensive keyword research and rank tracking, backlink analysis, website optimization audits, and more. 

Wrapping Up

Ultimately it comes down to which tool provides what specific feature set at an affordable price point. Doing some comparison shopping will ensure that whichever service provider you choose offers all the services necessary to meet all your online marketing goals.

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