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Articles
Google Ads best practices, guidance, and thought leadership from Virtual Valley.
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Google Ads Glossary
Online advertising has become a crucial component of any successful marketing strategy. When it comes to advertising on Google, two prominent platforms come to mind:
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Rob Warner
An effective online presence is crucial for businesses looking to thrive and succeed. Among the myriad marketing strategies available, Google Ads stands out as a
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Rob Warner
Businesses constantly explore various avenues to reach their target audience and drive growth. One such avenue that has garnered significant attention is advertising on Google.
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Rob Warner
In the world of digital advertising, measuring the success of your ad campaigns is crucial. And one of the key metrics that hold immense significance
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Joe Troyer
Google Ads platform (formerly known as AdWords) is the undisputable leader in online and digital advertisement. Since its birth in 2000, the tool has built
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Joe Troyer
In this blog post, we’ll explain structured snippet extensions and provide examples so you can see how they work in practice. We’ll also discuss why
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Rob Warner
Cost-per-click (CPC) is a very common pricing model that is often used in online advertising, where online businesses pay a specific amount each time an
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Joe Troyer
In our fast-paced marketing world is easy to overlook the many small opportunities for big wins. Ad groups can help you seize those valuable small
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Rob Warner
What is a bid strategy? How about we break it down for you? Welcome to the thrilling world of paid advertising, where your bid strategy
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Rob Warner
Cost per action (CPA) is an online marketing model where advertisers only pay for successful conversions. This type of advertising allows businesses to acquire leads
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Rob Warner
If you are looking for a way to increase website traffic, the paid advertisement can be an effective and efficient approach. Paid website traffic is
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Rob Warner
Paid search marketing is a tool that can be used to drive valuable traffic to your website. It allows you to target customers who are
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Joe Troyer