Growing Ventures

Follow our bootstrapped journey and upgrade your strategy with the latest insights, tools and case studies.

Stay up to date on insights & guides from Virtual Valley’s growth marketing teams on how to successfully grow a bootstrapped startup.

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Definitive best practices, guidance, and thought leadership on Growth Marketing from Virtual Valley experts

Online advertising plays a pivotal role in driving business success. Among the various advertising platforms available, Google Ads stands out as a powerful tool for reaching potential customers and maximizing...

Joe Troyer

Updated May 25, 2023

When it comes to online advertising, measuring the success and effectiveness of your campaigns is paramount. One key metric advertisers rely on to evaluate their Google Ads performance is Cost...

Joe Troyer

Updated May 25, 2023

Website owners and marketers face a constant challenge: bot traffic. But what is bot traffic and why is it important to understand? By the end of this guide, you’ll have...

Joe Troyer

Updated June 1, 2023

Did you know that online visibility and engagement can make or break a business? It is crucial to navigate the intricate world of digital marketing wisely. One aspect that requires...

Rob Warner

Updated May 24, 2023

Understanding and accurately calculating CPM (Cost Per Mille) is paramount for effective campaign management. CPM, also known as cost per thousand impressions, serves as a fundamental metric that helps advertisers...

Joe Troyer

Updated May 24, 2023

Are you seeking an all-in-one marketing platform with powerful automation and analytics capabilities? If so, MarinOne may be the solution for you. This comprehensive suite of tools enables marketers to...

Joe Troyer

Updated April 26, 2023

In this blog post, we’ll look at what makes Adalysis an excellent option for digital marketers who want to take their campaigns to the next level. We’ll discuss its features,...

Joe Troyer

Updated April 21, 2023

Are you tired of spending countless hours on Google Ads optimization and analysis? Look no further than Optmyzr (formerly Optymyzr), the all-in-one, no-code platform designed to revolutionize your Google Ads...

Joe Troyer

Updated April 21, 2023

New to Google Ads? If so, you may be overwhelmed by the vast terminology and the infinite online resources that promise to help you get started with Google Ads. We...

Rob Warner

Updated May 9, 2023

Google Ads is an excellent platform to promote your business and products. Google Ads Network Display can potentially increase the reach to your target audience and impulse your marketing to...

Joe Troyer

Updated May 9, 2023

In the fast-paced, competitive world of the HVAC industry, having a powerful online presence is essential for success. A well-crafted landing page can make all the difference when it comes...

Rob Warner

Updated April 27, 2023

In our fast-paced marketing world is easy to overlook the many small opportunities for big wins. Ad groups can help you seize those valuable small wins. They are a great...

Rob Warner

Updated March 28, 2023