In our fast-paced marketing world is easy to overlook the many small opportunities for big wins. Ad groups can help you seize those valuable small wins. They are a great...

No matter the industry, advertising is fundamental for building a successful career in the personal training industry, it is core to increasing brand awareness and promoting products or services to...

Pay-per-click (PPC) advertising is one of the most effective ways to drive targeted traffic to a website and increase revenue. By placing ads on search engine results pages or other...

If you’re running an HVAC Company, then you know that generating leads is essential to keeping your business afloat. And without a doubt, one of the best ways to generate...

What is a plumber landing page template, and how can it help me boost my plumbing business? After clicking on an ad or digital promotion, a user gets redirected to...

iSpionage is an online platform that provides marketers with valuable insights into the strategies used by their competitors. With iSpionage, users can access competitors’ keywords and ad copy, track PPC...

If you’re aiming to get the maximum value from your Google Ads budget, it is essential that you have an in-depth grasp of all the different keyword match types. PPC...

If you own an online business, chances are that you have heard about PPC. But really, what PPC stands for exactly?   Pay-per-click advertising, or PPC for short, is perhaps...

Introduction If you can appreciate step-by-step and highly actionable marketing strategies that can be applied immediately or at a later date, then you’ve come to the right place! Pay-per-click marketing...

Introduction When it comes to Quality Score you’ll find there are LOTS of opinions. What you’ll find though is a distinct lack of cold hard data.  You know, the kind...