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Definitive best practices, guidance, and thought leadership on Growth Marketing from Virtual Valley experts

Starting a blog may seem overwhelming. There are so many things you need to analyze, organize, and keep track of if you want your blog to scale and be among...

Joe Troyer

Updated August 14, 2023

Are you ready to level up your e-commerce business? If yes, then this Amazing Selling Machine review is for you. An online business course called The Amazing Selling Machine explains...

Joe Troyer

Updated July 28, 2023

Staying ahead of the competition is crucial for businesses. However, what happens when your competitors start using your brand in their Google Ads? This practice of competitors using my brand...

Joe Troyer

Updated September 11, 2023

PPC affiliate programs have emerged as a powerful avenue for individuals and businesses alike to generate income through online advertising. By combining the principles of Pay-Per-Click (PPC) advertising with the...

Joe Troyer

Updated September 8, 2023

Regarding online advertising, two prominent options that businesses often consider are search campaigns vs. smart campaigns. But how do you determine which is the right fit for your business goals?...

Joe Troyer

Updated September 7, 2023

In the world of digital advertising, measuring the success of your ad campaigns is crucial. And one of the key metrics that hold immense significance is Click-Through Rate (CTR). Whether...

Joe Troyer

Updated September 11, 2023

Google Ads campaigns and ad groups play a crucial role in online advertising. As businesses strive to reach their target audience and drive valuable website traffic, understanding the differences and...

Joe Troyer

Updated September 16, 2023

Online advertising plays a pivotal role in driving business success. Among the various advertising platforms available, Google Ads stands out as a powerful tool for reaching potential customers and maximizing...

Joe Troyer

Updated September 16, 2023

When it comes to online advertising, measuring the success and effectiveness of your campaigns is paramount. One key metric advertisers rely on to evaluate their Google Ads performance is Cost...

Joe Troyer

Updated September 14, 2023

Are your Google Ads campaigns not delivering the desired results? Are you struggling to stand out in the crowded digital landscape? It’s time to take a sneak peek into the...

Joe Troyer

Updated September 13, 2023

Website owners and marketers face a constant challenge: bot traffic. But what is bot traffic and why is it important to understand? By the end of this guide, you’ll have...

Joe Troyer

Updated June 1, 2023

Understanding and accurately calculating CPM (Cost Per Mille) is paramount for effective campaign management. CPM, also known as cost per thousand impressions, serves as a fundamental metric that helps advertisers...

Joe Troyer

Updated September 14, 2023